‪‎97 Amul Ads That Have Made The Nation Utterly Butterly All The Time!

Amul Butter ads have always captured the imagination of the nation with their witty taglines, humorous ideas, and quirky concepts, appearing on billboards and newspapers for years.

The Amul advertisement saga began in 1966, when the company approached Mumbai-based daCunha Communications driven by the father-son duo Sylvester daCunha and Rahul daCunha to design a new ad campaign for Amul Butter.

And so the “Utterly butterly Amul!” was born in 1966. Since then, the Amul girl, the impish poppet, dressed in a polka-dotted frock and head-bow has been enthralling and captivating the Indian psyche with her cleverly penned puns, which are topical, witty, pithy and precise. Manish Jhaveri  is the man, who has been writing the scripts for these hoardings since 1995.

Amul Butter advertisements have always been a step ahead with their print ads, always advertising with themes ranging from politics, social issues, sports, movies, or pop-culture to just about anything!  Take a look at some of the best Amul ads over the years.

1. ‪‎Amul‬ On The Success Of Mowgli’s Epic Blockbuster

Mowgli

 

2. ‪‎Amul‬ On Red Carpet Treatment For Royalty!

Red carpet treatment

 

3. ‪‎Amul‬ On Maharashtra Drought – IPL Venue Shift?

IPL

 

4. ‪‎Amul‬ On West Indies Rule T20 Cricket!

West Indies rule T20 cricket

 

5. ‪‎Amul‬ On Dhoni Turns Interviewer At Press Con !

Dhoni turns interviewer

 

6. ‪‎Amul‬  Tribute To Pathankot Bravehearts

Pathankot bravehearts

 

7. ‪‎Amul‬ On Pageant Host Blunders! Miss Universe 2015

Pageant host blunders

 

8. ‪‎Amul‬  On DDCA Row!

DDCA row

 

9. Amul On Chennai Flood

Chennai fights

 

10.  ‪‎Amul On End Of The Road For The Ambassador Car!

End of the road for the car

 

11. ‪‎Amul‬ On Modi’s Swearing-in Ceremony, 2014!

Modi’s swearing-in ceremony

 

12. ‪‎Amul‬ On Kejriwal Refuses To Pay Bail Bond

Kejriwal refuses

 

‪‎13. Amul‬ On BJP Sweeps The Polls

BJP sweeps the polls

 

‪‎14. Amul‬ Tribute To Nelson Mandela

Nelson Mandela

 

15. ‪‎Amul‬ Tribute  To Paul Walker

RIP Paul Walker

 

16. ‪‎Amul‬ On Taliban’s Ban On Pak Media Praising Sachin

Sachin

 

17. ‪‎Amul‬ Take On Dhyan Chand Deserving The Bharat Ratna

Dhyan Chand

 

18. ‪‎Amul‬ On  Women Safety

women be safe

 

19. ‪‎Amul‬ On  Indian Olympic Association….suspended

Indian Olympic Association

 

20. ‪‎Amul‬ On Ang Lee’s Movie Life Of PI

LIFE OF PI

 

21. ‪‎Amul‬ On Being Official Sponsor Of Indian Olympic Team

GOALYMPICS

 

22. ‪‎Amul‬ Wishing Amitabh Bachchan A Speedy Recovery, Feb’12

B in gud health soon

 

‪‎23. Amul‬ On Activist Hazare’s Anti – Corruption Rally

Hazare

 

‪‎24. Amul‬ On Bollywood Release ‘Don 2’, Dec’11

Don2Dusk

 

25. ‪‎Amul‬ Take On Papa Kehte Hain Bada Naam Karega

IVF

 

26. ‪‎Amul‬ On Cut It UP!

Cut it UP

 

27. ‪‎Amul‬ On The Popular Bollywood Couple Expecting A Child

ABHI BABY

 

‪‎‪‎28. Amul‬ On Omar Abdullah Elected Chief Minister Of Jammu & Kashmir

Jammu & Kashmir

 

‪‎29. Amul‬  On Khan Can Sing!

khan can sing

 

30. ‪‎‪‎Amul‬ On  Rising Fuel Pricing

cant afford this filling

 

31. Amul‬ On IPL First Season, 2008

Indian premier lick

 

32. Amul‬ On Dalai Lama Getting Nobel Peace Prize!

cheeni dum

 

33. Amul‬ On Coach Controversy

coach

 

‪‎34. Amul‬ On Shilpa Shetty & Richard Gere Kiss Controversy, 2007 !

kiss kis par case

 

35. Amul‬ On Safe Investment

sensex

 

36. Amul‬ On Wardrobe Malfunction On Ramp!

undresscode

 

37. Amul‬ On Dance Bar Controversy

dance

 

38. ‪‎Amul‬ On KBC!

umeed se good

 

39. Amul‬ On Bollywood Flick Yuva!

yuwah

 

40. ‪‎Amul‬ On Posh. Not Spicy

at his beck and call

 

41. Amul‬ On  James Bond!

007

 

42. ‪‎Amul‬ On Phone War Controversy!

phoney war

 

43. ‪‎Amul‬ On SRK’s Movie Devdas!

devdas

 

44. ‪‎‪‎Amul‬ On Khelo India Khelo Campaign!

khao

 

‪‎45. Amul‬ On Monkey Menace!

bandar

 

46. ‪‎Amul‬ On Tendulkar!

standulkar

 

‪‎47. Amul‬ On E-mail!!

love you

 

‪‎

48. Amul‬ On Bull About Cows!

about cow

 

49. ‪‎Amul‬ On Mumbai Bus Strike!

bus stop

 

50. Amul‬ On Hollywood Blockbuster Titanic!

make for ever

 

‪‎‪‎51. Amul‬ On Amitabh Bachchan’s Disastrous Film `MRITYU DATA’

marit you

 

‪‎52. Amul‬ On The Mad Cow Disease!

union jacked

 

‪‎53. Amul‬ Ten Du-Ten Don’t Campaign!

ten dus

 

54. ‪‎Amul‬ On KFC Controversy!

KFC

 

55. Amul On India Winnig A Gold Medal In Commonwealth Games!

gold

 

‪‎56. Amul‬ On Manmohan Singh’s Liberalisation Policy

Be indian

 

‪‎57. Amul‬ On Open Sky Policy!

sky policy

 

58.  Amul On Defeat Of The Indian Hockey Team At The Olympics,1992!

olimpics 92

 

‪‎59. Amul‬ On Popular Amitabh Bachchan Film “Khuda Gawah”

hamesha house full

 

60. ‪‎Amul‬ On Maradona Complains Foul Play Against Him!

marad ona

 

61. ‪‎Amul‬ On Ms. Bhutto Back To A Domestic Lifestyle!

return to pak

 

62. Amul‬ On Fuel Hike!

this fuel

 

63. ‪‎Amul‬ On Football Sensation Diego Maradona, 1986!

maradona

 

‪‎64. Amul‬ On Popularity Of The Serial ‘Mahabharata’

golden

 

65. ‪‎Amul‬ On Richard Hadlee Breaking Kapil Dev’s Record For Maximum Wickets!

hadlee

 

66. Amul‬ On Divide And Drool Campaign!

divid

 

67. ‪‎Amul‬ On V.P. Singh Elected From Allahabad!

allha

 

68. ‪‎Amul‬ On The Russian Cultural Festival Held In India

town

 

69. Amul‬ On Ivan Lendl Returns In The US Open!

usopen

 

70. ‪‎‪‎Amul‬ On Celebrating The Ganapati Festival!

more

 

‪‎71. Amul‬ On Return Of Shri Sharad Pawar As Chief Minister Of Maharashtra, 1987!

pawar

 

‪‎72. Amul‬ On The State Of Affairs In India At That Time

bright spot

 

‪‎73. Amul‬ On John McEnroe Using Abusive Language On The Tennis Court!

open

 

74. ‪‎Amul‬ On Americans Boycott Of The Moscow Olympics,1980!

get the gold

 

75. ‪‎Amul‬ On Telecast Of A Popular TV Serial “Different Strokes”

Amul_1985

 

76. Christmas Time And Amul!

christmas

 

‪‎77. Amul‬ On Souyuz In Space!

salyuting

 

78. Sunil Gavaskar’s Amul Hoarding Record!

Amul_1984_3

 

‪‎79. Amul‬ On CIA Accuses Shri Morarji Desai Of Corruption!

eat amul

 

‪‎80. Amul‬ On Famous Song “Khaike Paan Benaraswala”!

Amul_1982_4

 

81. ‪‎Amul‬ On The Roza Fast!

Amul_1982_3

 

‪‎

82. Amul‬ On Policemen Asking For Increase In Salary!

Amul_1982

 

‪‎83. Amul‬ On Hollywood movie Kramer vs. Kramer, 1979!

Amul_1981

 

‪‎84. Amul‬ On Björn Borg!

Amul_1981_2

 

85. ‪‎Amul‬ On Vintage Car Models!

Amul_1980_I

 

86. ‪‎Amul‬ On Executives Get A Better Deal After The Budget!

Amul_1979_3

 

87. Amul On Lata Mangeshkar  Being Conferred With An Honorary Doctorate!

Amul_1979_I

 

‪‎88. Amul‬ On Dismal Performance Of The National Cricket Team,1979!

Amul_1979_4

 

89. ‪‎Amul‬ On The Film ‘Pati, Patni Aur Woh’

Amul_1979_6

 

90. ‪‎Amul‬ On First Escalator At Chowpatty Seaface, Mumbai, 1979!

Amul_1978_0000001

 

‪‎91. Amul‬ On Load Shedding Situation!

Amul_1978

 

92. ‪‎Amul‬’s “You Can’t Beat This Yellow Column” Campaign!

Amul_1978_000001

 

93. ‪‎Amul‬ On Bengali Music Festival!

Amul_1978_01

 

‪‎94. Amul‬ On The Big Payoff

Amul_1977_I

 

‪‎95. Amul‬ On Compulsory Sterilisation Introduced During Indira Gandhi Regime,1976!

Amul_1977

 

96. Amul‬’s ” When Helmets Were Made Compulsory In Bombay” Campaign!

Amul_1976

 

97. Amul‬ On Maintenance Of Internal Security Act Introduced During Emergency

Amul_1975

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