Amul Butter ads have always captured the imagination of the nation with their witty taglines, humorous ideas, and quirky concepts, appearing on billboards and newspapers for years.
The Amul advertisement saga began in 1966, when the company approached Mumbai-based daCunha Communications driven by the father-son duo Sylvester daCunha and Rahul daCunha to design a new ad campaign for Amul Butter.
And so the “Utterly butterly Amul!” was born in 1966. Since then, the Amul girl, the impish poppet, dressed in a polka-dotted frock and head-bow has been enthralling and captivating the Indian psyche with her cleverly penned puns, which are topical, witty, pithy and precise. Manish Jhaveri is the man, who has been writing the scripts for these hoardings since 1995.
Amul Butter advertisements have always been a step ahead with their print ads, always advertising with themes ranging from politics, social issues, sports, movies, or pop-culture to just about anything! Take a look at some of the best Amul ads over the years.
1. Amul On The Success Of Mowgli’s Epic Blockbuster
2. Amul On Red Carpet Treatment For Royalty!
3. Amul On Maharashtra Drought – IPL Venue Shift?
4. Amul On West Indies Rule T20 Cricket!
5. Amul On Dhoni Turns Interviewer At Press Con !
6. Amul Tribute To Pathankot Bravehearts
7. Amul On Pageant Host Blunders! Miss Universe 2015
8. Amul On DDCA Row!
9. Amul On Chennai Flood
10. Amul On End Of The Road For The Ambassador Car!
11. Amul On Modi’s Swearing-in Ceremony, 2014!
12. Amul On Kejriwal Refuses To Pay Bail Bond
13. Amul On BJP Sweeps The Polls
14. Amul Tribute To Nelson Mandela
15. Amul Tribute To Paul Walker
16. Amul On Taliban’s Ban On Pak Media Praising Sachin
17. Amul Take On Dhyan Chand Deserving The Bharat Ratna
18. Amul On Women Safety
19. Amul On Indian Olympic Association….suspended
20. Amul On Ang Lee’s Movie Life Of PI
21. Amul On Being Official Sponsor Of Indian Olympic Team
22. Amul Wishing Amitabh Bachchan A Speedy Recovery, Feb’12
23. Amul On Activist Hazare’s Anti – Corruption Rally
24. Amul On Bollywood Release ‘Don 2’, Dec’11
25. Amul Take On Papa Kehte Hain Bada Naam Karega
26. Amul On Cut It UP!
27. Amul On The Popular Bollywood Couple Expecting A Child
28. Amul On Omar Abdullah Elected Chief Minister Of Jammu & Kashmir
29. Amul On Khan Can Sing!
30. Amul On Rising Fuel Pricing
31. Amul On IPL First Season, 2008
32. Amul On Dalai Lama Getting Nobel Peace Prize!
33. Amul On Coach Controversy
34. Amul On Shilpa Shetty & Richard Gere Kiss Controversy, 2007 !
35. Amul On Safe Investment
36. Amul On Wardrobe Malfunction On Ramp!
37. Amul On Dance Bar Controversy
38. Amul On KBC!
39. Amul On Bollywood Flick Yuva!
40. Amul On Posh. Not Spicy
41. Amul On James Bond!
42. Amul On Phone War Controversy!
43. Amul On SRK’s Movie Devdas!
44. Amul On Khelo India Khelo Campaign!
45. Amul On Monkey Menace!
46. Amul On Tendulkar!
47. Amul On E-mail!!
48. Amul On Bull About Cows!
49. Amul On Mumbai Bus Strike!
50. Amul On Hollywood Blockbuster Titanic!
51. Amul On Amitabh Bachchan’s Disastrous Film `MRITYU DATA’
52. Amul On The Mad Cow Disease!
53. Amul Ten Du-Ten Don’t Campaign!
54. Amul On KFC Controversy!
55. Amul On India Winnig A Gold Medal In Commonwealth Games!
56. Amul On Manmohan Singh’s Liberalisation Policy
57. Amul On Open Sky Policy!
58. Amul On Defeat Of The Indian Hockey Team At The Olympics,1992!
59. Amul On Popular Amitabh Bachchan Film “Khuda Gawah”
60. Amul On Maradona Complains Foul Play Against Him!
61. Amul On Ms. Bhutto Back To A Domestic Lifestyle!
62. Amul On Fuel Hike!
63. Amul On Football Sensation Diego Maradona, 1986!
64. Amul On Popularity Of The Serial ‘Mahabharata’
65. Amul On Richard Hadlee Breaking Kapil Dev’s Record For Maximum Wickets!
66. Amul On Divide And Drool Campaign!
67. Amul On V.P. Singh Elected From Allahabad!
68. Amul On The Russian Cultural Festival Held In India
69. Amul On Ivan Lendl Returns In The US Open!
70. Amul On Celebrating The Ganapati Festival!
71. Amul On Return Of Shri Sharad Pawar As Chief Minister Of Maharashtra, 1987!
72. Amul On The State Of Affairs In India At That Time
73. Amul On John McEnroe Using Abusive Language On The Tennis Court!
74. Amul On Americans Boycott Of The Moscow Olympics,1980!
75. Amul On Telecast Of A Popular TV Serial “Different Strokes”
76. Christmas Time And Amul!
77. Amul On Souyuz In Space!
78. Sunil Gavaskar’s Amul Hoarding Record!
79. Amul On CIA Accuses Shri Morarji Desai Of Corruption!
80. Amul On Famous Song “Khaike Paan Benaraswala”!
81. Amul On The Roza Fast!
82. Amul On Policemen Asking For Increase In Salary!
83. Amul On Hollywood movie Kramer vs. Kramer, 1979!
84. Amul On Björn Borg!
85. Amul On Vintage Car Models!
86. Amul On Executives Get A Better Deal After The Budget!
87. Amul On Lata Mangeshkar Being Conferred With An Honorary Doctorate!
88. Amul On Dismal Performance Of The National Cricket Team,1979!
89. Amul On The Film ‘Pati, Patni Aur Woh’
90. Amul On First Escalator At Chowpatty Seaface, Mumbai, 1979!
91. Amul On Load Shedding Situation!
92. Amul’s “You Can’t Beat This Yellow Column” Campaign!
93. Amul On Bengali Music Festival!
94. Amul On The Big Payoff
95. Amul On Compulsory Sterilisation Introduced During Indira Gandhi Regime,1976!
96. Amul’s ” When Helmets Were Made Compulsory In Bombay” Campaign!
97. Amul On Maintenance Of Internal Security Act Introduced During Emergency
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