Where To Get Financial Assistance

personal financial planner

February 5th, 2021   |   Updated on June 28th, 2022

Starting a business and running it successfully takes a lot of time and effort. It is a continuous challenge on all fronts that business owners must face to make things work.

There are all kinds of challenges to meet, but some of them are genuinely challenging and, in some cases, downright impossible to overcome.

Among these is the issue of financing, which is what every single business needs to keep running. Without sufficient funding to get things going, your chances of making it out there can become quite slim.

We are sharing some of the most used methods of financing your business. If you need financial assistance and looking for good options, we recommend taking one of the following routes.

1. Crowdfunding

One of the most popular methods of funding your business venture is asking the people interested in your product to support it.

You show the people some tangible proof that you are working on a product they may like and then ask them to help your effort by putting in pre-orders.

Whatever your investment target is, you can meet it by having hundreds or even thousands of people pre-purchase the product you promise them.

One of the best things about this method is that you get to retain full control of your business, and you do not have to pay any interest either.

However, failing in this option could be quite catastrophic, so make sure you are confident about delivering what you promise.

2. Bootstrapping

Before you can get to crowdfunding or any other methods mentioned, you need to give your business some level of tangibility. Before you look for money sources, you need to develop your business using your own money.

This process is called bootstrapping, and this money can be anything ranging from your personals savings, family and friends contributing, etc.

Family and friends can loan you money for flexible rates or sometimes even without interest. It is easy to manage and, in many cases, a mandatory form of financial assistance for any business without substantial capital present in reserve.

3. Angel Investors

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There are countless people out there who have a ton of extra money available, and they are always on the lookout for a good investment opportunity.

Many great companies that we see now have had angel investors behind them, including Google, Facebook, Alibaba, Yahoo, and many more.

These individuals not only provide you with the money you need, but they can also be a great asset to you as business mentors.

These days angel investors also work in groups that actively find businesses with the potential for success and help them out.

4. Venture Capitalists

This is one of the toughest proving grounds for any business looking for financial assistance, but it has its perks as well.

VCs can be individuals or companies with large funds in reserve that they are always looking to invest somewhere.

Their target is to find a business that can become a huge success and then invest in getting a share of the business equity. You give away a reasonable percentage for a large investment but getting it is the tricky part.

Convince them, and you will have people who will actively help you achieve your goals and then simply exit the company when you have an IPO or get acquired.


In today’s world, finding financial assistance for your business is both easy and difficult. It is up to you to figure out which route will suit you the best. Once you figure it out, make sure you are fully prepared to go that way because there is no turning back.