The Hottest Calvin Klein Ads Of All Time


Calvin Klein launched his company in 1968 with his childhood friend Barry K Schwartz. Calvin Klein, the brand, will celebrate its 50th anniversary in 2018, which has always positioned itself at the leading edge of modernity, and that philosophy extends to its most iconic images, many of which have pushed social conventions to the brink — and beyond.

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Originally selling only coats, the company branched out into women’s lingerie three years later. But it wasn’t until the early 80s that Calvin begun his men’s underwear collection – and the rest is history.


Calvin went on to create some of the most influential and sexiest ads of all time. A new photo book from Rizzoli, simply titled Calvin Klein, delves into the scandalous, sex-drenched advertising campaigns that made the designer a fashion world provocateur, and we’ve rounded up the hottest in honour of the man himself, who turned 75 on Nov. 16:

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Nathalie Gabrielle & Rick Arango. Santa Barbara, 1988

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Courtesy of Peter Lindbergh, Paris


Natalia Vodianova. St. Barts, 2003

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Kristen McMenamy. 1993

 


 

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That same provocative pedigree lives on today, with a new generation of supermodels like Bella Hadid and Kendall Jenner and modern muses like Margot Robbie.


Source: maxim.com

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