Celebrities Fashion

Unveiling Rihanna’s Impact On The Lingerie Industry With Savage X Fenty

Rihanna Savage X Fenty

May 29th, 2023   |   Updated on July 31st, 2023

Rihanna, the multi-talented artist and fashion icon, has left an indelible mark on the fashion industry with her impeccable style and boundary-pushing creativity.

One of her most influential ventures is Savage X Fenty, a lingerie brand that has revolutionized the industry by embracing diversity, inclusivity, and empowerment.

In this blog post, we will delve into the remarkable impact Rihanna has had on the lingerie industry through Savage X Fenty, and how she is redefining beauty standards, promoting inclusivity, and inspiring self-confidence.

Rihanna Nude Photoshoot

Redefining Beauty Standards

Traditionally, the lingerie industry has upheld narrow beauty standards, excluding many individuals who don’t fit the conventional mold. However, Rihanna’s Savage X Fenty has shattered these limitations by embracing diversity.

The brand features models of various sizes, ethnicities, and body types, sending a powerful message that beauty comes in all forms. Through its inclusive approach, Savage X Fenty is challenging the status quo and encouraging the industry to reevaluate its standards

Rihanna lingerie revolution

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Inclusivity At The Core

Savage X Fenty is built on the foundation of inclusivity. The brand goes beyond mere lip service and actively caters to a wide range of sizes and body shapes.

By offering an extensive size range and celebrating the beauty of all individuals, regardless of their race, gender, or background, Savage X Fenty has created a space where everyone feels seen, represented, and valued.

This commitment to inclusivity resonates deeply with its diverse customer base.

Savage X Fenty game-changer

Empowering Through Representation

Representation matters, and Savage X Fenty understands this. The brand has made a conscious effort to showcase underrepresented communities and champion their voices.

Through collaborations with influencers, celebrities, and models from diverse backgrounds, Savage X Fenty is providing a platform for underrepresented individuals to shine.

By doing so, the brand is empowering people to embrace their uniqueness and celebrate their identities.

Empowering inclusive lingerie and naked Rihanna

Disrupting The Industry

Savage X Fenty has disrupted the traditional lingerie industry in multiple ways. The brand’s direct-to-consumer model allows for a more inclusive and accessible shopping experience, bypassing the limitations of traditional retail.

Moreover, Savage X Fenty’s innovative marketing strategies, including captivating runway shows and engaging social media campaigns, have generated buzz and captivated audiences worldwide.

By challenging industry norms, Savage X Fenty has opened the doors for others to follow suit and embrace change.

Rihanna's lingerie empire

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Championing Body Positivity

Body positivity lies at the heart of Savage X Fenty. The brand celebrates bodies of all shapes and sizes, encouraging self-acceptance and self-love.

With its thoughtfully designed lingerie that prioritizes comfort and fit, Savage X Fenty aims to boost the confidence of its customers.

By fostering a positive body image and promoting self-assurance, the brand is instilling a sense of empowerment and liberation in individuals who wear its lingerie.

Diverse lingerie representation

Collaborations And Partnerships

Savage X Fenty has forged collaborations and partnerships that align with its values and further, amplify its impact.

By joining forces with other brands, artists, and designers, Savage X Fenty has expanded its reach and influence.

These collaborations not only create exciting and innovative collections but also deepen the brand’s commitment to inclusivity and female empowerment.

Body-positive lingerie movement

Savage X Fenty Product Lines


Savage X Fenty Bras

Savage X Fenty offers a wide range of bra styles, including push-up bras, bralettes, balconette bras, and more. These bras are designed to provide comfort, support, and a flattering fit for different body types.

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Savage X Fenty Panties

The brand offers a variety of panties, including thongs, bikini briefs, boyshorts, and high-waisted styles. They come in different fabrics, colors, and designs to suit individual preferences.

Lingerie Sets

Savage X Fenty Lingerie Sets

Savage X Fenty is known for its stunning lingerie sets that combine bras and matching panties or other lingerie pieces. These sets are designed to make a statement and empower the wearer.


Savage X Fenty Sleepwear

The brand’s sleepwear collection includes cozy and stylish pieces such as robes, pajama sets, and loungewear. They are made with soft fabrics and feature trendy designs, ensuring comfort and style for nighttime relaxation.


Savage X Fenty Bodysuits

Savage X Fenty offers a range of alluring and versatile bodysuits that can be worn as lingerie or styled as outerwear. From lace to mesh, these bodysuits are designed to accentuate curves and make a bold statement.

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Savage X Fenty Shapewear

The brand’s shapewear line provides options for smoothing and enhancing the silhouette. From high-waisted briefs to bodysuits, Savage X Fenty’s shapewear helps create a desired shape while maintaining comfort.


Savage X Fenty Accessories

Savage X Fenty also offers a selection of accessories to complement their lingerie pieces. These may include stockings, garters, pasties, and other items designed to enhance the overall lingerie experience.

Savage X Fenty Xtra VIP Membership

Savage X Fenty Xtra VIP Membership

This membership program allows customers to enjoy exclusive perks such as early access to new collections, discounts, and personalized recommendations. It offers a unique and enhanced shopping experience for loyal customers.


Rihanna’s impact on the lingerie industry through Savage X Fenty cannot be overstated. By redefining beauty standards, promoting inclusivity, and championing body positivity, she has reshaped the industry’s landscape.

Through her brand, Rihanna has sent a powerful message of acceptance and self-love, inspiring countless individuals to embrace their uniqueness and feel confident in their own skin. As Savage X Fenty continues to lead the charge for change, the ripple effect of Rihanna

Rihanna Image Source: instagram.com/badgalriri