Online Sales: How Reviews Can Help With Selling Your Book

Online Sales

August 19th, 2022   |   Updated on August 23rd, 2022

Did you know that Amazon sells billions of dollars worth of books every year?

The online retailer has truly changed the game when it comes to e-commerce as well as online reviews. By understanding the power and value of online reviews, you’ll be able to use that information when it comes to selling your book.

So keep on reading and we’ll walk you through everything you need to know on the topic!

What Are Reviews So Important To Selling Books?

Buying and then reading a book is a big investment. It takes a good amount of time and money to do this. Because of that, your average reader isn’t just going to jump into the first book that they come across online.

Reviews Educate Customers

There are tons of book options out there and readers need to be able to figure out which ones are going to be best for them. When a possible customer reads an online book review, they’ll likely get a better idea of what your book is all about.

They’ll be able to put themselves in the shoes of that other reader and get a sense of what the reading experience will be like.

Reviews Are Good For SEO

Every time someone mentions your book on the internet, the book will become more discoverable online. That’s because the Google algorithm ranks pages and books based on how legitimate and popular they are.

So the more your book gets talked about, the more likely it will convince Google that it’s worth showing to customers. Reviews also tend to include information like the author’s name which helps to connect you with your book.

Reviews Help Make The Book Seem More Credible

People are very skeptical of what they see online. A book with no reviews is often a red flag to consumers that the book is fake or not worth their time. When your book has a lot of reviews, it tells other people that it’s a legitimate book that might be worth reading.

Credibility is extremely important in today’s digital age.

Reviews Affect Amazon’s Algorithm

When you look up books on Amazon, there is a sophisticated algorithm running in the background to provide you with the books that you’re most likely going to buy.

If your book has a lot of verified reviews, especially positive ones, then you’re more than likely going to rank higher on Amazon.

How Do You Get Book Reviews?

After you put your book up for sale, you might find yourself mystified when it comes to actually getting a review.

After all, you can’t get reviews unless people read the book. And you usually can’t get people to read the book if there are no reviews.

Just Ask

One of the best ways to get reviews is to ask. Ask your family, friends, and fans to read your book and write a positive review. A few 5-star reviews and some positive lines can do wonders for your book.

You can also seek out offline and online book clubs. Give your book away for free in exchange for online reviews. Consider it a worthwhile investment.

Pitch And Research

You should look up the top reviewers on Amazon. See what kinds of books they review and what they rate highly. Reach out to those reviewers and ask they if they’ll review your book.

You should also look up influencers and bloggers who rate and review books. Follow them and send them messages asking if they’ll read your book. Make sure that their focus is related to a topic that your book is about.

If it’s a book about sports then look up sports bloggers.

Using blogger services can help you get more Google reviews.

Exchange Reviews

It’s important to remember that there are many people out there who are trying to get more reviews for their books. So get on social media and try to see if you can find other people in the same position as you.

Offer to exchange books and write reviews for each others’ work.

How To Use Online Reviews To Your Advantage

Book reviews are the lynchpin of any good marketing strategy.

First off, you should add user reviews to your website. Make sure that the site is formatted well and include the original site where the review was posted.

You can also highlight and emphasize the most powerful parts of the reviews so that you can underscore how positive the review is.

It’s also important that you share these reviews across your social media accounts. If you tag the review they also might feel inclined to share your posts.

For the online page of your book, incorporate the best user reviews. You should never let a good review go to waste.

Use Reviews For Selling Your Book

Hopefully, after reading the above article, you now see how reviews can help you with selling your book. By understanding the power of reviews, and how to get more reviews, you’ll be able to better set yourself up for success.

With that said, you want to avoid posting fake reviews. These fakes are easy to spot and can end up hurting your credibility. Of course, you should be encouraging everyone you can to leave you a positive rating and review.

Are you interested in reading other helpful articles like this? If you are then make sure to check out the rest of our site today for more!

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