Published on May 30th, 2019
LinkedIn has a customer base of more than half a billion people spread out over 200 countries. More than 90 percent of recruiters use LinkedIn to find the ideal job candidates.
For many, it has become their only tool for filling positions. But LinkedIn is no longer a job seeking site only. LinkedIn Blogging has become an effective platform to promote big ideas and showcase your expertise.
You Should Always Keep In Mind These Things While Using The Platform For Blogging:
1. Sharing Articles Versus Writing On Linkedin Pulse
A LinkedIn update is similar to a post on Facebook, Twitter, and other social media platforms. You can write a text post, share a photo, or a link. This option is a right choice when you need to drive traffic to your website using social media. It is also useful if your content strategy requires sharing third-party content, e.g. announcements and news from your partners.
2. You Can Actually Blog Directly On Linkedin
LinkedIn’s blogging platform is called Pulse, located under the Interests menu on your LinkedIn page. Once there, LinkedIn users can choose to publish a post just as they would on their own blog. When you publish a post, it usually goes live on your blog right away. In fact, several things typically happen the moment you click the Publish button.
3. Keep Your Company Page Updated
Before you start publishing on LinkedIn, make sure to update your company page. Your employees who publish content within your marketing strategy should also optimize their LinkedIn profiles: write their current company and position, add publications to their accomplishments, etc.
4. Why Are You Not Writing About Trending Topics
Some of the most popular pieces that are promoted by the LinkedIn editors are the ones that address a trending topic in the news. LinkedIn’s editors, are on the lookout for such posts, and are more likely to promote them under one or several of the LinkedIn Pulse channels.
You may be interested to Read: Why LinkedIn wants to make original journalism
5. Use Images, But Words Are More Important
Images including infographics will be appreciated by LinkedIn users. But avoid videos at any cost. Your blogs must not be predominantly image-based. LinkedIn users still appreciate a good, in-depth and thoughtful piece. In fact, the most successful LinkedIn blog posts tend to be about 1,900 to 2,000 words long.
6. Avoid Bad Research. Because It Will Destroy Your Credibility
Your blog research should be on point because bad research will definitely destroy your credibility. No one wants to waste time reading inaccurate information that doesn’t help them solve their pain points.