Published on September 22nd, 2018
Every progressive brand looks at their brand identity much more than a logo! Though the logo is a great place to start planning your brand, yet you must also develop the “visual position” of your brand as something more significant.
When you create a system for your brand, you cater to the requirements of multiple media, simultaneously representing a compact identity.
It’s good to have interesting elements to create the fundamental outlook of your brand! Are you wondering what aspects you should add in your brand identity design strategy?
If yes, you have a look at the pointers below and develop your plan accordingly. Elements to add in your brand identity design strategy :
1. The Logo/Wordmark
Simply put, a logo is a graphic symbol. On the other hand, a logotype or wordmark is merely the words of your product name or company that gets placed in a fixed, specific way. The logo is the core essence of brand identity.
It’s somewhat challenging to understand whether you require a symbol or not. You also need to think whether you merely need a logotype. Few companies only select a wordmark as it provides a straightforward design and cost within their budget.
Also, brands need to figure out if they can create a memorable symbol that will make your brand appear distinctive.A well-designed wordmark also stands for professionalism that most people would associate the moment they think of your brand.
2. The Important Colors
The corporate color scheme gets defined by the shades that are present in the logo. Most often these are one or more than one shade and sometimes they color palette is somewhat complicated.
The moment your web designer shares the brand logo files with you, ensure that you utilize CMYK, Pantone colors or web/RGB colors for the logo.
3. Multiple Logo Lockups
Your designer should provide your logo in a consistent basis. Chances are you will require variations depending on the usage and the placement. For instance, you might also need black and white as well as colored variations.
You might also require different modifications for square and horizontal applications. However, they all need to have the essential characteristics.
Previously, the web designers used to keep the newspapers in mind when they were designing the black and white logo. Times have changed now.
And it’s an imperative that your brand logo is distinctively visible in your social media profiles for people to have a good brand recall. Usually, the brand logo appears in a square form. Hence, a circular or a square logo is the best format. Also, you need to ensure that your logo has been sized and cropped well.
Also, there’s a chance that you’ll come across a situation where you might require a horizontal format of your brand logo.
Many brands have witnessed this when they have been attempting to place their logo on software or website. The same holds true when a brand tries to put their logo in promotional commodities, such as coffee mugs, key chains, and pens.
4. Extra Choices For The Color Palette
Other than the logo colors, are you thinking about the colors that complement those shades? If yes, then this can be termed as pastel, bold, bright or cool colors. Alternatively, all the colors get selected from a color glossary. All the extra colors bring together a single point of contact to the text.
Do you want to ensure the consistency? If yes, then select the secondary and core colors. You can also choose the value of these shades as RGB, CMYK or Pantone colors. It will help others to make the best choices for your brand fast.
5. The Normal Typographic Elements
A brand’s typographic identity should comprise handling methods of the main text types. It includes your tagline as well as the web address. Generally, this starts to step outside the design box and the editorial criteria.
When you generate a consistent writing manner and style the headlines, your brand begins to witness a distinctive voice. You need to work so that these are the same for one application to the other.
Give extra attention to the way you write the website URL. Also, carefully analyze before you capitalize the headlines.
6. Develop A Constant Style For Your Web Images
There’s no need for you to make use of the same pictures. However, all the imagery needs to have a continuous feel and look. Perhaps your images are lit brightly.
Also, it could be that the subject is focused directly on the camera lens. Alternatively, the pictures might even have a subtle color scheme that will make the people involved in their activity.
Furthermore, the pictures also need to be close-ups, with in-depth details and a soft focus. There’s no need to use images always.
You can also make use of illustrations, line art as well as graphs and charts. Regardless, all that you use ensure that your brand logo style is consistent when viewed online or printed offline.
7. Have A Complete Collection Of The Graphic Elements
Many minute details comprise the branding system. It could be a handmade texture, using color blocks, white space, and even line style treatment. It’s all about how all the aspects discussed above come into a unified whole and identifiable brand identity.
It’s a time when the do-it-yourself solutions start getting affected. The moment you depend on the pre-made templates and free pictures from the website provider, you generally will compromise on the rights for using the imagery in all channels.
Furthermore, you might also lack the tools and the subtle design sense to get it done all by yourself. Only professional graphic designers have the expertise to pull through a comprehensive look for your website.
They can set you up along with the libraries and style guides to provide your brand with a distinct look. The moment you can showcase a compact and visible graphic identity, it enables your brand to create a solid foundation.
Your customers start to look up to your brand. They attach all the positive aspects and experiences with your brand. Hence, it is essential to include the seven factors discussed above in your brand identity design strategy.