Published on September 15th, 2023
Apple Store, App Store, Apple Support Down
Once again, the Apple Store has temporarily gone offline, leaving users with a blank page and a message to patiently await the commencement of pre-orders.
In anticipation of the eagerly awaited pre-orders for Apple’s latest iPhone 15 lineup, the Apple Store has experienced a brief interruption in its online services. When accessed via a desktop browser, the site displays a message that reads, “We can’t wait either. Pre-orders begin at 5:30 PM IST. See you then.”
During the recent Wonderlust event, Apple introduced the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The iPhone Pro models, featuring a striking titanium design and exceptional specifications, have captured the attention and excitement of Apple enthusiasts.
Customers from over 40 countries and regions, including India, Canada, China, France, and Japan, will soon have the opportunity to pre-order the iPhone 15 models once the online store is fully operational.
This marks the second instance this month where the Apple Store has temporarily ceased operations. Previously, on September 12, just before an Apple event, the store went offline. Such occurrences have become somewhat customary, as the Apple Store tends to undergo temporary closures before major Apple events.
Read More: Apple TV Is Coming To Xbox!
Why Is The Apple Store Down?
Experiencing difficulties accessing the Apple Store online? There are several potential reasons behind its temporary unavailability.
Firstly, it may be due to Apple’s preparations for a product launch event, where they unveil new products to the public. Alternatively, the store might be offline because Apple is gearing up to commence pre-orders for an upcoming product.
Even in the absence of a scheduled event, the Apple Store could be temporarily closed to make way for updates featuring new products that are slated for future release. If you’re curious about whether any new products are on the horizon, you can consult our comprehensive roundup of New Apple Products. Sometimes, Apple chooses to announce new products through press releases rather than during an event.
In the case of today, September 15, 2023, it’s possible that Apple is initiating pre-orders for forthcoming products.
However, it’s important not to jump to conclusions solely based on the store’s downtime. There are instances when the store might be temporarily unavailable due to connectivity issues or for routine maintenance purposes. As an example, on April 24, 2023, the store went offline twice, only to return without any updates. To check the status of Apple’s servers, you can refer to this link.
Why The Apple Store Is Down Today?
Apple Store is completely broken…
I can’t place my order pic.twitter.com/uL7pBdhXl4
— Apple Hub (@theapplehub) September 15, 2023
On this day, September 15, 2023, the Apple Store is temporarily offline as Apple gears up to initiate pre-orders for its latest iPhones.
Read More: Is Apple TV Down? How To Check
What Time Does The App Store Usually Go Down
You might be curious about the timing of the Apple Store going offline and when Apple typically makes its announcements.
Apple Store Website – still down.
Apple Store App – constant errors.
This is definitely the most problematic iPhone pre-order that I’ve encountered in the last 10+ years or so.
— Daniel (@ZONEofTECH) September 15, 2023
When the website goes offline before the start of pre-orders, this usually occurs a few hours prior to the scheduled pre-order launch. For instance, with pre-orders set to commence on September 15 at 8 a.m. ET, 5 a.m. PT, and 1 p.m. in the U.K., the site was inaccessible for several hours leading up to that time.
— つばさ (@go_to2) September 15, 2023
Apple events typically kick off at 10 a.m. at Apple’s headquarters in California, which translates to 1 p.m. ET and 6 p.m. U.K. time. On these event days, the Apple Store tends to go offline at approximately 5 a.m. ET, 4 a.m. PT, and 12 p.m. U.K. time.
Pretty much error trying to do any order 🙄 pic.twitter.com/niIfqnSQI3
— Nirave 尼拉夫 (@nirave) September 15, 2023
If there isn’t an event and the Apple Store is temporarily inaccessible, it could be because Apple is preparing to release new product information via a press release. Such announcements usually surface around 11 a.m. ET, 8 a.m. PT, and 4 p.m. in the U.K.
Apple Store is down…onto the iPhone pre-order pic.twitter.com/KQq17FHfMc
— Aaron Zollo (@zollotech) September 15, 2023
On days with scheduled events, you can expect the store to remain offline until shortly after the event concludes.
Apple store still down? #iPhone15ProMax
— i-Am-Fudge (@iamfudge) September 15, 2023
Why The Apple Store Could Be Down
There exist various other potential factors that may lead to the temporary unavailability of the Apple Store. Therefore, if you happen to visit the store on a day when neither an event nor pre-orders are scheduled, please review the additional reasons outlined below for a possible explanation.
Apple Could Be Updating The Online Store
Before delving into how to check the status of Apple’s online store, it’s essential to outline the potential reasons behind its temporary unavailability.
One of the most intriguing reasons is that Apple may be in the process of refreshing the store with new products.
Apple customarily takes the Apple Store offline when they are making updates to their product lineup. These updates can involve removing older products, adjusting pricing, or introducing the latest iPhone or iPad models. A clear indicator that distinguishes server issues from Apple’s store updates is the splash page that greets visitors.
If the Apple Store is temporarily down due to product updates, you should encounter a message similar to ‘We’ll be right back’ (formerly ‘We’ll be back soon’). In such cases, there’s no need for further action on your part – it’s not a server problem. Simply be patient and await Apple’s store update.