July 22nd, 2016 | Updated on January 27th, 2023
The 2016 Summer Olympics, officially known as the Games of the XXXI Olympiad, and commonly known as Rio 2016 is going to take place in Rio de Janeiro, Brazil, from 5 to 21 August 2016.
The 2016 Rio Olympics will see an unprecedented participation from India in terms of the number of athletes that will be going. With a significant increase from the 2012 London Games (83), India will be represented by more than a 100 athletes in this international multi-sport event.
Aiming at catalyzing conversations and generate mass support for the Indian Olympians, Tata salt, a pioneer in the Indian branded salt market, has recently launched a significant campaign, “Namak ke wastey”. We, as Indians, have been sparing in terms of showing our love and support towards only few sports. Our Olympians tirelessly work towards their goal of winning medal for the country with minimal support and due to sheer passion for sports and love towards the country.
It has rolled out three films part of a ‘Namak ke Waastey’ (For the nation) campaign that urges support for the athletes going to Brazil. Each of the films showcases an athlete who is not very well known, citing the work they put in, their inspiration and determination to succeed at the games, and invites the viewers to cheer them on.
Let’s watch advertisements which will sure touch your emotional and patriotic chords:
Video Source: Tata Salt
Shiva Thapa, the youngest Indian boxer to qualify for the 2012 Olympics at the age of 19. This time, he’s ready to come back stronger and fight for the country once again at Rio 2016.
Video Source: Tata Salt
Babita Kumari, the young wrestler who won Gold at the 2014 Commonwealth Games. She’s the daughter of the Mahavir Singh Phogat. Her family is an inspiration to each and every Indian. She’s is proud to represent India at Rio 2016, the greatest sporting event of the world.
Read More: The story of India’s undefeated wrestling champion ‘The Great Gama‘
Inderjeet Singh, the shot putter who brought India gold at the Asian Athletics Championships in 2015. He is the first Indian to win a medal at the World University Games. Inderjeet Singh is strong and determined. Your loud cheers can only make him stronger and go for glory even harder at Rio 2016.
What’s your take on these ads? Are Indian Olympians going to Rio Olympics 2016 worth their salt for the nation?