October 22nd, 2021 | Updated on June 28th, 2022
Nowadays, whether you are a small business, big company, or widely recognized brand, a high-quality website is a must-have. Without this, customers are limited in their ability to get to know you and your services or products.
However, crafting the perfect website can come as a challenge to many since the options in the digital sphere are truly limitless.
That’s why in this article we address three crucial questions that brands should ask themselves if they want to have great conversion rates.
Does Your Website’s Interface Align With Your Brand’s Identity?
If you have already arrived at the website creation step, there’s a high likelihood that you have also already defined your brand’s identity.
If you know who you serve and what you are attempting to sell, your website should reflect that in every aspect of the interface, including its graphics, colors, design, and content.
For example, a clothing brand whose storefront has donned a specific logo for years should use that same logo on their virtual platform. Everything should align so that customers do not become confused or led astray.
How Does Your Website Make You Stand Out From Competitors?
Billions of websites exist on the world wide web, a figure that is hard for most of us to comprehend.
This means that within your own industry there are bound to be dozens of competitors, with this number fluctuating depending on your brand’s size and visibility.
Unless your business offers a solution, product, or service that no other company can, you will undoubtedly have competition.
Investing in strategic marketing solutions like SEO optimization, blogging, PPC and more are all ways to divert customers to your site first. Another valuable method is to post various sales, discounts, and promotions.
Nowadays, one industry that has done this exceptionally well is the online sports betting sector. For example, in the U.K. market, it has become common practice for leading bookmakers to provide certain promotional opportunities from partners on their website so that customers have easy access to rewards that will forge loyalty.
Although this is just one example, do not underestimate the power of promotional content on a website. After all, which customer will not want to take part in a chance to save their hard-earned money?
Is User Experience Optimized In Accordance With Products?
Because a brand’s website exists to bring customers closer to available products, your website needs to respond to that need seamlessly. This is where design plays a hugely important role.
For instance, if your brand sells artwork for the home, your platform probably needs to focus on high-quality photo content in addition to attractive copywriting, with pictures of each product on display for easy access.
Here, the customer is visiting your site to shop for paintings or print photos, so the user experience should cater to visuals, mainly. Of course, this will change in accordance with the type of service or product that your brand offers.