January 15th, 2019 | Updated on September 20th, 2021
Social Media Marketing begins to show its presence couple years back in 2014 when a number of companies started preferring it. The filters and all other tools increase the range, and the potential of social media is already high enough to provide better exposure.
But, do you think is it effective enough to surpass Search Engine Optimization. Well, most of the people come up with the question when they are looking at all the types of digital marketing. No doubt that SMM and SEO are widely preferred by most of the people and common everywhere.
However, the question is which one is highly advantageous and effective over another one. To learn about it, let’s have a look at top four benefits which are common among both
- Exposure of Brand
- Traffic on website
- Boost in Sales
- Overall cost
After considering these factors, it will be easy to give the final verdict. So, let’s have a look at the first factor which is exposure.
1. Exposure Of Brand
With the effective strategy of https://goldensearchadvantage.com, you can get a number of people to visit your website. They will check out the website even they never wanted to because they are redirected. Some people may leave, but few of them will explore. But, the story is different in the case of SMM. Social media is not driving traffic directly to your website.
With Facebook and Instagram, you can increase the brand exposure way better than others. Almost a billion of people use social media every day, and they look at photos and videos uploaded by others. In all these posts, your brand will be promoted, and you have to choose the photo or video. Most of the people will look at it, and they may click “Shop Now” or other options that you put there.
This thing shows that a greater number of people will be getting affected by the social media way more than the SEO. You can make space in everyone mind about your brand name and logo by choosing SMM. So, SMM gets lead here and easily also.
2. Traffic On Website
The popular social media platforms are Facebook, YouTube, Instagram, Twitter, and a few others. All of them are offering brand promotion options by showing the photos related to your brand and providing the link. The chances are low that anyone will click on the logo or advertisement to visit your website. You need effective designs to catch eyes and make them click on the advertisement.
With SEO, the traffic comes from a number of sources where the backlinks are providing the majority of traffic. Proper optimization will help to rank the website, and it will let you increase traffic way more than the competitor. So, you can gain a significant amount of traffic on the website, and it will be higher than the SMM that’s why you can easily rely on it.
SMM may be providing higher traffic than SEO, but most of the websites still prefer SEO. For e-commerce websites, SMM is quite effective and highly reliable as compared to the other sources that are why you can choose it over others.
3. Boost In Sales
The sales will be boosted by many times, and there are various reasons behind it. The reputation increases with the help of advertisement and both are good at it. But, which one is helping an e-commerce platform more than others? To evaluate, let’s have a look at stats. In the year 2018, most of the traffic on e-commerce platform is from SMM sources, but it doesn’t mean that the sales increased.
Every social media user may not buy products, and it is letting SEO go ahead. There is no doubt that SEO will provide quality traffic and if you prefer white hat SEO, then the chances become double to gain all the benefits. Due to this reason, choosing SEO is a better choice to increase the sales on your platform. It will be able to provide double sales in most of the cases.
SEO can bring a range of customers on a website, and it is the best thing about it. SMM is bringing everyone on the platform, people who will buy as well as people who will just look at stuff and check out the prices on it.
4. Overall Cost
An SEO plan can cost one thousand dollars easily whereas the SMM will require you to spend a small amount, but you will be doing it many times a week. So, both cost a good amount. Evaluating this thing is a little bit typical that’s why considering the traffic as per cost is a better choice. A website which is developed and optimized will require $500 to gain a good amount of traffic.
However, to gain the same traffic, you may have to spend $1500 or more. The good thing is that you can choose the location, people, age, gender, and many other factors. These things will let you sell a higher number of products. So, SMM is also effective as per cost. It can bring quality customers also. For a girl garment e-commerce store, SMM is effective, and it is specific. These things make it the better choice.
Considering all these things will ensure that SEO is a little bit effective but not specific. However, as per the cost spent, it is the king, and it is the leading marketing method working effectively. You have to choose the company to SEO, and everything is done.
The Final Verdict
In a nutshell, SEO is good to gain traffic at affordable cost whereas getting specified traffic with the qualified buyer is easy with SMM. Both are good to choose, and you can choose them without any issue. Make sure that you stay selective to avoid the trouble and checking out your own need is more important than anything else. First of all, know the type of your business, the traffic you need and then finalize that which type is better.