Published on November 17th, 2016
Heathrow has become the first airport to get in on the Christmas advert game and predictably, it’s a tearjerker.
The west London airport’s first Christmas campaign is titled: ‘Coming home – the greatest gift of all’, and stars two ageing teddy bears who are making their way home for the festive period.
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The poignant film follows Mr and Mrs Bair as they land at Heathrow and are faced with travelling through the busy airport to meet their waiting relatives.
Two elderly teddy bears arrive at the overwhelming Heathrow as the Chas and Dave classic ‘I’m Coming Back’ plays in the background
The poignant film follows Mr and Mrs Bair as they make their way through all the familiar sites of the airport, including passport control
Looking tired and stressed, the pair travel through the airport to collect their bags and even hold hands as they struggle with the escalator
The poignant film shows the travel-weary pair struggle as they try to collect their heavy suitcases
Eventually they are given a helping hand by a member of staff. The advert was filmed over three days earlier this year while Heathrow was fully operational
Finally the couple emerge blinking into the arrivals lounge where they are surrounded by hundreds of people
Two young children sprint towards the pair.The advert was designed to capture the ‘excitement you feel when walking through Heathrow arrivals’
The promo comes with the strapline: ‘Coming home — the best gift of all’
The best gift of all: Come home for Xmas with Heathrow Airport
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