April 15th, 2021 | Updated on September 1st, 2021
Standing at above 12 million units in production volume of refrigerators in India in the 2020 fiscal year, the market value of refrigerators across India was predicted to rise above 3.5 billion USD.
At that time, refrigerators made up 27 percent in terms of market share of consumer home appliances. Many popular brands exist today, and whether you decide on a Haier refrigerator or prefer any other brand, you will find that you are spoiled for choice in terms of technology and affordability.
Buying a model that fits your space, budget and overall requirements has never been easier. With rising income levels and the knowledge that food can spoil easily in humid weather, the demand for refrigerators is forecasted to grow at a CAGR of 9.3 percent during the period between 2016 – 2026, with key players being Godrej, Samsung, LG, Haier, Whirlpool and Panasonic, with Samsung taking the lead.
Refrigerator brands have made fridges more affordable while inculcating the latest specs and features that appeal to consumers.
The best refrigerators in India assist you keep your fruits, vegetables and other food items fresh and hygienic.
Not just that, they also increase the looks of your kitchen or household with their modern design also as sleek interiors.
There are many refrigerators from several brands across a good range of costs , often with minor differences which will not be easy to select up. You would like to think about several factors just like the capacity, power consumption, whether it’s one , double or triple door, and in fact , the price.
This will seem a touch complicated. Moreover, as exposure is enhanced, consumers have become intelligent, and small towns have seen a demand in refrigerator requirements, though urban areas take the lead in sales, through online portals mainly.
It’s All About The Deals
The business head of Godrej Appliances, Kamal Nandi, categorically stated that consumers were spending on essential consumables during the pandemic lockdown, and refrigerators constituted essential items.
Top brands like Samsung stated that consumers bought appliances like a Samsung refrigerator during the lockdown to ease their chores at home. Shopping habits turned towards buying more goods in a single go, rather than risking infection by stepping out repeatedly.
Consequently, more food had to be stored in refrigerators, so people upgraded old or smaller models, or bought second ones. Digital Inverter Compressor has been used as compared to Reciprocating compressor in Conventional Refrigerators.
The all new Cool Pack utilized in this Refrigerator can keep food cool for at least 8 hours when power is transitioned . Multi Storage Box to supply you a separate place to store your non-food items.
Vijay Babu, Vice President of LG India said and also claims that people had more capital, with no holidays to spend on, or entertainment like movies and dining out, and consumers thought of buying valuable home appliances instead. This stimulated purchasing behaviour in novices and those who wanted to upgrade models.
In the festive quarter from October to December 2020, sales boomed with Diwali deals. Refrigerator sales spiked by 25 percent.
Indian consumers respond to great value deals like fish to water. Most e-commerce portals like Flipkart and Amazon have deals that last through the year on appliances, and these discounts skyrocket during each festive period.
The Dynamic Deals You Can Grab
One of the foremost critical markets for e-commerce, India may be a very large and rapidly growing marketplace for online shopping.
Albeit Amazon has taken the lead, Indian companies, especially pure e-commerce players, are holding their ground and fighting to expand their presence during this fast-growth market.
The Indian internet and e-commerce landscape already counts many many users but it’s still faraway from being mature. With a staggering 560 million internet users, Indian internet users are still only 50% of the entire population of 1.37 Billion.
Albeit India remains a low-income country, Indians are rapidly getting wont to e-commerce and its convenience, and that they primarily use mobile devices to access the web and shop online for a growing array of products and services.
You can grab the best deals today, and even throughout the year on e-commerce portals like Flipkart and Amazon.
You also get great discounts and enticing offers on every kind of refrigerator brand, from a Haier refrigerator to the best inverter double door fridge from LG, a leader in home appliances. Remember that brands are competitive, and retailers want to sell. So, here are some of the best year-round deals you can snap up.
- Amazon Deals – Amazon has a summer fest, with up to 50 percent off on home appliances. This is usually in February or March of every year. As far as brands go, Godrej, Whirlpool and Samsung have on-going exchange offers on fridges, and you can get up to 12,000 INR off if you exchange your old model, with conditions that apply. In the month of July, and may be in later months too, Amazon has a Prime Day Sale during which you get up to 60 percent off on fridges. The Great Indian Sale of Amazon yields deals and discounts too, usually in the month of October.
- Flipkart – Flipkart has the Big Billion Days Sale which kickstarts around October, again offering festive discounts of up to 50 percent or more on appliances, mainly on the popular brands like Samsung and LG.
You get cashback offers, and online portals also offer no-cost EMIs on top brands like Samsung, Whirlpool and Haier fridges, and this makes purchases affordable even for high-end models.
Deals may be tied between brands and credit card companies too. You can get super deals at Reliance Digital Online, and at Croma online e-commerce portals, as well as Bajaj Finserv Markets, where all prices are discounted by at least 5,000 INR at any time of the year. The trick is to be on the lookout.
Alternatively, you can buy any refrigerator you want from a wide array of brands and models on the Bajaj Finserv EMI Store. You can also avail exciting offers and discounts, while you can purchase your new refrigerator at No Cost EMIs by using the Bajaj Finserv EMI Network Card.