9 Reasons Why Your Business Should Sponsor Events

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Published on January 11th, 2018

Wondering how to get maximum returns from your marketing budget, then event sponsorship is the thing to do. Sponsoring an event, product, charity, team or venue means to support it in any manner possible.

Below, we enlist 9 reasons why your business needs to mark their budget for sponsorships:

1. Exposure to brand

The most obvious of all is brand recognition. Businesses which support sporting events like Olympics, World cup and likes know how event sponsorships work better for them in comparison to advertising. Even if you have a limited budget if you choose a big event chances are you are going to get a good exposure.

Your company’s or brand’s name and logo are everywhere, giving it an exposure it needs. Nevertheless, you should always remember that your brand will be promoted to a number of people.


2. Improve company image

Event Marketing

In case you get to sponsor a big event, then the image of your brand among your customers is going to change. When you sponsor a big and professional event, you give people the impression that your company is stable enough because you can fund or give something in kind. This provides your brand with the much anticipated and needed recognition and credibility.
Therefore, if you want to give an impression that your company is very big and trusted, then you should start sponsoring now.


3. Recognition for brand

Event Marketing in JAN 2018

Supposing you get associated with a high profile event, people will start linking you up with the same. Increased frequency increases familiarity and also increases the positive impression of your brand.

Find out local events which have a large following and try to be its sponsor. Just by placing your logo on pamphlets, brochure and flyers your brand will become a household name steadily.


4. Return to community

Event Marketing in DELHI

When you sponsor a local event, team or athlete, you provide an image that you are concerned about the benefit of the community. You can use an event as an opportunity to show your goodwill for the place you have been staying at.


5. Handing over freebies

Event Marketing in Delhi 2018

If you want to distribute some company freebies then the best place to do so is a sponsored event. Since your brand is flashed all over the event and you are also giving goodies to customers there is nothing to stop your brand from zooming ahead of its competitors.


6. Focused marketing

Business Should Sponsor Events

It is advisable to complete your research first before you think of sponsoring an event. Supposing the event makeup is similar to what your brand ideology is then you should go ahead and sponsor the event. You can engage with your customers in a better and impactful manner an effect that is going to stay for a long time.


7. Lead Generation Opportunities

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Events are also an interesting platform through which your business can grab some leads for yourself. Organize giveaways and give them a chance to win some prizes. In return, you will get their information a data which you can later on use for your benefit. Speak to the organizer of the event. It is quite possible they have already planned something which you can use to build up some ties with your customers.


8. Knowing other businesses

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Event sponsorship also gives you the chance to interact with other participating businesses. In case there are multiple sponsors you can contact them and probably sign up better deals with them. Also, this provides you with a golden opportunity to collaborate and knows how your competitors are planning to operate.


9. Cost-effective

Whether it is print, TV or radio running an ad campaign means having to spend a lot of money. The traditional modes of advertising may be impactful but when you consider the cost aspects you may not be able to get the kind of returns that you are expecting.

When you do an event your target audience is in front of you. Cash in on the advantage of getting to talk directly to them and the pain of looking around for them is reduced.

If you really want to give your business wings to fly, sponsorship is what you should be looking at. Most brands use this chance to explore and interact with other brands and businesses as well a benefit that is surely going to give a boost to yours.

Sponsoring an event is a fun and effective way to meet your potential consumers. Event sponsorships also open new vistas of growth as there is a larger audience that you can reach out to. Especially, if you are a small business, this cost-effective mode of coming in personal touch with your customers is needed to make them understand what your brand stands for.

Willing To Participate In this Shop-e-Fest Event?

This is your chance to have fun and make an impact on your organization. Remember, the bottom line is to get your brand out there and get people talking about it!



Jawaharlal Nehru Stadium, Pragati Vihar, New Delhi, Delhi 110003

January 19 – 21 | 11:30AM

For Online Ticket : Click Here…