January 30th, 2018 | Updated on June 16th, 2021
Over the years, the brand promotion has changed into a different game altogether. Today, if you want to see your startup flourishing, you have to get the branding right. Unless that happens, it’s almost impossible to see positive results.
So, leave aside all your doubts and start focusing on creating a result-oriented branding strategy right from the beginning. Here is how you can do it in a hassle-free manner-
It’s All About Storytelling
Storytelling is an art most people are aware of, but only a few manage to master. Unless you learn it or hire someone who has done it already, you’ll face many obstacles while sharing your brand stories with the audience.
Not to mention that all the startups that are doing pretty well today have understood this concept and are taking different initiatives to put things into perspective. If you want your startup to make it large in 2018, then follow their footsteps and start sharing exciting brand stories in a way that your potential customers can find an instant connection with them.
The process is tough; however, if you keep pushing your limits, things will eventually fall into place.
Stand Out, Always
You cannot repeat the same mistakes many brands used to make ten years ago and expect different results than what they got. In today’s time, if you wish to get desired results, you’ll need to take appropriate steps before everyone else. Start with giving a unique touch to your brand image and then proceed further accordingly.
From your logo to website design, from the monthly newsletter format to promoting attractive deals on social media — bring uniqueness into every aspect of your business. As far as logo design is considered, you can hire a designer to do the job or head straight to online platforms like LogoOrbit which enables you to design a brand logo yourself. For other activities like social media promotion and email outreach, you can get in touch with skilled freelancers or hire someone full time.
The process is very easy and only requires commitment and determination from your side. If you have these two, you can easily stand out and create a difference in the market. And once this happens, you’ll see users coming to you from all possible directions and platforms organically.
This is how Steve Jobs turned his startup into Brand Apple as we know it today. Jeff Bezos did the same and created world’s largest online retail store. You can also follow the same approach and achieve astonishing results this year.
Follow Customer First Approach
Make a list of all the successful brands that created a sustainable revenue stream from nothing and maintained leadership position over the last 100 years or so. Upon analyzing their business model and what helped them touch these heights, you will realize that it was their focus towards serving customers in the best possible manner that helped them come this far.
Even though succeeding as an entrepreneur might seem comfortable on the back of the funding opportunities, university education and skilled co-founders, it’s how well you serve your customers and make constant efforts to keep them happy that determines your long-term success.
The more focused you’re towards keeping your customers happy, the easier it will become for you to build a brand that nobody can ignore.
Overall, the year 2018 is going to play a crucial role in your startup journey. As Google and Facebook have already changed their SEO and SMM policies recently, you need to have the faith of your users to forge ahead and outperform your competitors. The steps mentioned here will help you in this process without facing any trouble. Give them a shot and feel the difference.