Elon Musk Rebrands Twitter as

Elon Musk Rebrands Twitter as X

Published on May 18th, 2024

Elon Musk has completed his ambitious rebranding of Twitter, with the social media platform now fully transitioned to the domain name.

This marks the final step in a process that began in July 2023 when Musk declared Twitter would be known as X.

The changeover means all traffic directed to will now be redirected to corresponding addresses on

Users logging in encountered a message assuring them that their privacy and data protection settings remain unchanged.

This move follows Musk’s earlier initiatives to establish X as the platform’s new identity. In July 2023, he announced the rebranding and phased out references to Twitter, including the iconic bluebird logo.

The company’s mobile apps were updated with the X moniker, and employee email addresses were migrated to

Despite the comprehensive rebranding, some users remain resistant to adopting the X name. Prominent tech figures like Marques Brownlee have publicly stated their preference for the original Twitter moniker.

Read More: Musk Pledges Twitter Cleanup: Goodbye Memes, Engagement-Bait

This user sentiment reflects a broader challenge Musk has faced in his efforts to reshape the platform.

The rebranding is part of Musk’s vision for X to become an “everything app,” offering a wider range of functionalities beyond social media. However, his attempts to transform the platform haven’t been without controversy.

Notably, his proposal for a giant illuminated X sign atop the company’s headquarters was rejected by the city of San Francisco due to concerns about light pollution.

While the future of X and its user adoption remain to be seen, the platform’s complete transition to signifies a significant chapter in the social media landscape.