October 29th, 2024 | Updated on January 16th, 2025
To help advertisers reach customers with the right message at the right time this holiday season, Meta has introduced new ad tools and formats.
These enhancements aim to turn interested shoppers into loyal customers while optimizing campaign performance.
This holiday season, businesses have access to exciting new ad tools and formats designed to turn interested shoppers into loyal customers.
By leveraging these tools alongside AI-enabled Advantage+ shopping campaigns, advertisers can maximize their campaign performance with greater ease and efficiency.
The introduction of creative diversification strategies allows businesses to explore a range of ad formats for better reach and engagement, optimizing their campaigns for greater success.
Highlight Promotions And Boost Sales
To help advertisers convert sales, especially during the holiday season, new features are being rolled out to make promotions more visible and easier to apply:
- Promo Codes in Ads: Promo codes will now be more prominently displayed in ads, simplifying the discount application process and encouraging purchases.
- First Purchase Offers and Personalized Discounts: Testing has begun on tools that highlight first purchase offers and personalized discounts, helping advertisers reach new customers. These features will also be available in Instagram Reels, broadening the reach of promotional campaigns.
- Reminder Ads for Seasonal Sales: Advertisers can utilize reminder ads to inform customers about upcoming sales or events, now with the added ability to direct people to mobile apps for in-app purchases. More frequent notification options mean businesses can build anticipation and drive demand for seasonal offers by notifying people about start and end dates for deals.
Improve User Navigation With Site Links
A new feature, site links, enables businesses to add multiple landing pages to a single ad.
This feature enhances user experience by allowing consumers to navigate to specific content that interests them most.
For example, a beauty brand could offer direct links to skincare, makeup, fragrances, or holiday-specific products within the same ad, making it easier for customers to find exactly what they need.
Engage Customers Where They Want To Shop
During the holidays, businesses often need to balance online and in-store traffic. To help advertisers meet customers where they are, new omnichannel capabilities are being introduced:
- In-Store Shopping Ads: This fall, businesses will have the option to show ads to people most likely to shop in-store, while also highlighting nearby locations. This new feature builds on the existing campaign sales objective, which already allows optimization for online purchases.
- Location-Based Ads for Tourists and Visitors: With holiday travel on the rise, businesses can now show ads to people interested in a specific location. For example, travelers searching for things to do in a new city may see ads from local businesses looking to capture holiday sales.
Actionable Insights For Advertisers
With these new features, businesses can take several actions to optimize their holiday ad campaigns:
- Leverage Promo Codes and Discounts: Make it easy for customers to apply savings by incorporating promo codes into your ads. Personalized offers can also help capture new customers.
- Use Reminder Ads for App Engagement: Drive users to make purchases through your app by utilizing reminder ads that keep them informed about upcoming sales and promotions.
- Enhance Ad Efficiency with Site Links: Use site links to make navigation simple for your customers, driving them directly to the products or services they are interested in.
- Focus on Omnichannel Strategies: Optimize both in-store and online shopping experiences by leveraging omnichannel ad capabilities that allow you to target customers based on their shopping preferences.
With these powerful new tools, advertisers can engage more effectively with customers, delivering the right message at the right time to boost holiday sales both online and in-store.
Conclusion
As the holiday season approaches, businesses have a unique opportunity to connect with shoppers in more personalized and impactful ways.
With these newly introduced ad tools and formats, advertisers can optimize their campaigns for both online and in-store purchases, ensuring that they are reaching the right customers at the right time.
By taking advantage of promo codes, reminder ads, site links, and omnichannel strategies, you can drive engagement, boost sales, and capture seasonal demand like never before.
Take advantage of these powerful new ad tools today to boost your holiday sales and engage customers across every channel. Start optimizing your campaigns now!
