Published on October 1st, 2023
In August, we received exciting news about an upcoming sub-brand under the Nothing umbrella set to debut in 2023.
Nothing’s co-founder and CEO, Carl Pei, revealed that this new brand would prioritize bringing high-end design within reach for everyone, emphasizing affordability. Today, we witness the realization of this promise.
Introducing CMF by Nothing – the official name of this sub-brand, though you can simply refer to it as CMF.
This brand is now making its debut with a trio of remarkable products: the Buds Pro, the Watch Pro, and the Power 65W GaN charger.
What’s particularly noteworthy is that all three of these products were meticulously crafted by the same team responsible for Nothing’s premium offerings, including the critically acclaimed Nothing Phone 2 and Nothing Ear 2.
For those curious, “CMF” stands for colors, materials, and finishes, signaling a commitment to excellence in every aspect of design.
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CMF By Nothing Buds Pro
Nothing, known for its true wireless earbuds like the Ear 1, Ear 2, and Ear Stick, is introducing the CMF Buds Pro.
While these new earbuds bear a resemblance to their predecessors, they come at a more budget-friendly price point with some trade-offs in features and audio quality.
The CMF Buds Pro offer 45dB hybrid active noise cancellation, clear call technology, and robust bass enhancement.
Each earbud has a 55mAh battery, promising up to 11 hours of music playback without ANC, with a total of 39 hours when using the charging case (according to Nothing, without ANC).
A noteworthy feature is the fast charging capability of the case. Just 10 minutes of charging can provide an additional five hours of music playback without ANC, though these numbers will decrease with ANC active.
What sets these earbuds apart is their compatibility with the Nothing X app, the same app used for high-end Nothing audio products.
This grants users access to a customizable equalizer and the ability to adjust touch controls, as these earbuds support touch-based commands.
CMF By Nothing Watch Pro
The CMF Watch Pro stands out as the most intriguing product in the CMF lineup because it’s unlike anything previously offered by Nothing. Notably, Nothing had not introduced a smartwatch in its mainline products until now.
In terms of design, the Watch Pro appears to combine elements from a Nothing Phone and an Apple Watch Ultra, with the orange band reminiscent of the latter.
However, it’s important to clarify that despite some visual similarities, the CMF Watch Pro is a different type of device and not comparable to an Apple Watch Ultra.
The Watch Pro is relatively basic in nature, featuring a simplified and limited operating system.
This means it won’t have the extensive features or deep smartphone integration found in more advanced smartwatches, and it won’t support an app store for additional functionality.
The CMF Watch Pro does cover essential smartwatch functions. It can mirror notifications from your smartphone, and track various aspects of your health, including support for 110 different sports modes.
It also includes multi-system GPS, allowing you to track your location during activities without needing your smartphone.
Notably, it boasts a fairly large 340mAh battery, an IP68 rating (indicating water and dust resistance), and even supports Bluetooth calls thanks to its built-in speaker and microphone.
While the absence of third-party apps may disappoint some users, the simplicity of the operating system enables the watch to have excellent battery life.
CMF claims that the Watch Pro can last up to an impressive 13 days on a single charge, a remarkable feat considering it features a 1.96-inch AMOLED display with a resolution of 410 x 502.
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CMF By Nothing Power 65W GaN
CMF by Nothing is introducing a GaN charger known as the Power 65W GaN. As the name suggests, it boasts an impressive 65W power output, which translates to rapid charging for a variety of devices, including smartphones, earbuds, smartwatches, and even most laptops.
Equipped with three ports – two USB-C and one USB-A – it offers versatile connectivity.
What’s particularly noteworthy is its broad compatibility, as it supports multiple protocols including PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A. Moreover, it features a wide voltage range, ranging from 100-240V, ensuring safe and reliable usage across the globe.
Pricing and availability:
The CMF by Nothing product lineup offers impressively affordable pricing:
- CMF Buds Pro: $49 / £49
- CMF Watch Pro: $69 / £69
- CMF Power 65W GaN: $39 / £39
The Buds Pro are available in dark gray or light gray, with no mention of the orange model shown in images.
The CMF Watch Pro comes in various combinations, including Metallic Gray with an orange strap, dark gray with a gray strap, or dark gray with an ash strap.
The GaN charger is offered in gray or orange. These price points make these products remarkably accessible for what they offer.
These exciting CMF by Nothing products will be available for purchase later this month. Although an exact date for orders hasn’t been provided, the company has announced that the Nothing Store Soho in London will be the first location where you can acquire these products, starting on September 30th.
Therefore, we anticipate that general online availability will follow shortly thereafter, making these innovative items accessible to a wider audience.