Published on March 7th, 2025
The online shopping experience is evolving rapidly, thanks to Google’s latest advancements in generative AI.
With new AI-powered shopping features, consumers now have more immersive and personalized ways to try on products before making a purchase.
Whether it’s experimenting with makeup looks, visualizing clothing on different body types, or using AI to generate product matches, Google’s latest tools aim to bridge the gap between inspiration and purchase.
AI-Powered Virtual Try-On for Makeup
One of the most exciting updates is Google’s expanded virtual makeup try-on feature.
Now, shoppers can test out different beauty products in real-time, seeing how various shades and styles appear on their faces.
When users search for terms like “soft glam” or “spring makeup”, Google will now suggest curated beauty looks featuring multiple products, such as lipstick, blush, and mascara.
These looks are inspired by celebrity and influencer trends, and users can instantly see how they would appear on their own faces before purchasing.
By tapping the “See the looks on you” button, shoppers can explore full makeup styles with products from various brands—all powered by Google’s advanced machine learning models.
Vision Match: AI-Generated Fashion Discovery
Google has also introduced Vision Match, a groundbreaking tool that allows users to describe a specific clothing item in their minds and receive AI-generated images of similar products.
Whether you’re looking for a “colorful midi dress with big daisies” or a “sleek black blazer with gold buttons”, Vision Match translates your vision into reality.
This feature, which was previously available as an experiment in Google Labs, is now accessible to all U.S. mobile users through Google Search and the Shopping tab.
Users simply need to describe their desired outfit, and AI will generate images along with real-world product matches that they can purchase instantly.
Virtual Try-On Expands to Pants and Skirts
In 2023, Google launched its virtual try-on tool to help shoppers see how different tops and dresses look on diverse body types.
Now, this feature has been expanded to include pants and skirts, giving users a more complete view of how an outfit would fit and look on them.
When searching for pants or skirts on Google Search or the Shopping tab, users will see a “Try On” badge on applicable products.
This allows them to visualize the clothing on a diverse range of real models, ranging from XXS to XXL.
Google has enhanced its machine learning models to improve length accuracy and outfit styling, ensuring shoppers can make more confident purchasing decisions.
Why These AI Shopping Features Matter
Google’s AI-driven shopping tools solve some of the most common online shopping challenges:
- Finding the Right Fit: Many consumers struggle with choosing the right size or fit when shopping online. The virtual try-on feature helps shoppers see how garments look on real models with different body types, reducing uncertainty.
- Discovering Unique Items: With Vision Match, users can articulate their fashion ideas and let AI find the closest match, making it easier to discover unique and specific pieces.
- Enhancing Beauty Shopping: The AI-powered makeup try-on tool eliminates guesswork, allowing users to see how a beauty product will actually look on their faces before making a purchase.
SEO Benefits for Brands & Retailers
For eCommerce businesses, Google’s AI-powered shopping features present a huge opportunity to increase product visibility and boost conversions. Here’s how retailers can take advantage of these tools:
- Optimize Product Listings: Ensure that product images and descriptions are AI-friendly, detailed, and aligned with Google Shopping best practices.
- Leverage Vision Match: Brands should focus on using keyword-rich descriptions that match how consumers naturally search for items (e.g., “boho floral maxi dress with puff sleeves”).
- Enhance Virtual Try-On Integration: Retailers should participate in Google’s AI-generated try-on features to make their products more appealing and reduce return rates.
Final Thoughts
Google’s latest AI shopping innovations are set to transform how consumers discover, visualize, and purchase products online.
From virtual try-ons to AI-powered product discovery, these updates make online shopping more interactive, accurate, and personalized than ever before.
For businesses, embracing these tools means staying ahead in a rapidly evolving eCommerce landscape.
Whether you’re a fashion retailer, a beauty brand, or an eCommerce entrepreneur, now is the time to align your strategies with Google’s AI-powered shopping revolution.
Are you excited about Google’s new AI shopping features? Let us know your thoughts in the comments below! If you found this article helpful, share it with your network to keep them updated on the latest in AI-powered eCommerce.
