Published on March 1st, 2021
Halsey, whose real name is Ashley Frangipane, has become the latest celebrity to enter the beauty business with the launch of her new makeup line, About-Face.
The line includes 10 categories from face, lip and eye products to tools and makeup cases, offering a total of 40 products.
On Feb. 1, the singer will also release an “anti-Valentine’s Day” collection of limited matte lip products “unabashedly celebrating the most important form of love: self love,” according to a press release.
“Many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect,” Halsey wrote on Instagram..