July 8th, 2019 | Updated on July 24th, 2019
If you already have a business on Shopify then you can easily start selling on Facebook too! We are going to show you how simple it is to sell on Facebook once you integrate it with Shopify.
Don’t forget to create a Facebook page for your business first so that the connection and the integration can take place. You only need a few minutes to complete the setup process and to start selling on Facebook.
Moreover, whether you’re a new business or an established business, you’re always going to benefit when you integrate Shopify with Facebook.
Why Selling On Facebook Is A Worthy Pursuit
Selling your products on Facebook has several advantages. Listed below are some of the benefits:
1. Ease Of Selling
It is very easy to sell on Facebook because it is one of the best platforms to sell products on. You can list your products and enable your customers to easily buy from your Facebook store. This ease of doing business is convenient and doesn’t take much time.
2. Grow Your Target Customer Base
Facebook has over 2 billion users. Even if you manage to grab the attention of some of them, then your business is going to grow fast. Facebook provides an excellent way for you to grow your potential customer base. This is because when people like what you are selling, their Facebook friends can see it too. This makes it easy to promote your products.
3. Share Individual Products
The news feed is one of the best ways to promote a new product from your business. Instead of launching everything at the same time, you can place the focus on one of the products. You can then share the product information with people who you’re connected with or are followed by on Facebook.
4. Provide Security When Buying
Facebook is constantly making changes and ensuring that when people are buying, Facebook provides them with the buyer’s protection. This type of safety ensures people can buy what they need from Facebook without having to worry about online security.
The fantastic part about selling on Facebook is that there are several options for you to increase your business’ reach. For example, you can have targeted ads which will help promote a product post. New ways of selling on Facebook and increasing your reach are always available so you can choose the options depending on your budget and requirements.
Facebook provides a lot of potential for your business to reach new heights. When it’s coupled with Shopify then you are bound to succeed as it makes everything a whole lot easier.
Steps To Sell Shopify Products On Facebook
The following steps need to be taken when you are interested in selling on Facebook.
Step 1: Add Facebook Sales Channel
You need to go to the admin page in your Shopify account and then add Facebook as a sales channel. You then need to connect your Shopify account with your store’s Facebook page. You can click on ‘Connect account’ when you click on the Facebook sales channel from Shopify.
Step 2: Grant Permission
Next, Shopify will request your permission to be able to access your Facebook profile. You can click on ‘Continue’ to proceed further. Shopify will then ask your permission to be able to publish and manage the content. You can click on ‘Choose what you allow’. Two options will be displayed for you and you should choose both of these options and then click on ‘Ok’.
Step 3: Connect Facebook Page To Shopify Account
You are then required to add your business’ Facebook page so that the connection with Shopify account can be established. You can select the Facebook page from the dropdown menu. You will be shown a page where Facebook’s terms and conditions will be displayed. Go through all of them and then click on ‘Accept terms’.
When you follow these steps, there will be a new Shop section that is going to be added by in your store’s Facebook page that you have chosen earlier. Whenever you add a product to your Shopify store, it is going to be automatically updated on Facebook as well. This automatic syncing enables you to sell easily on Facebook and manage everything from Shopify.
Shopify makes the entire process of selling on Facebook a smooth process. Even if you have no experience, you will be able to carry out the integration, effortlessly without any confusion whatsoever. Shopify is one of the best ecommerce platforms today that allows you to readily scale your business by selling your products on Facebook. If you need some inspiration then do check out two incredible Shopify Facebook stores- YourStandingDesk.com and BestSelf.co.