Published on September 11th, 2020<\/p>
Content is and always will be the alfa and omega, the king of all digital marketing strategies<\/a>. Yet, over half of all online traffic is through mobile devices. The average human attention span has shrunk to less than that of a goldfish.<\/p>\n All of these factors and more are changing the landscape of content marketing and communications in general. So, what do you need to take into consideration, to make sure your content will stand out?<\/p>\n Content needs to be relevant and valuable in order to both rank high in search engines, and satisfy customers\u2019 needs. It needs comprehensive but on-point information, something that people actually look after when entering queries.<\/p>\n That is why Google introduced<\/a> in 2011 the Panda update, meant to discourage low quality and poor content from ranking high in search engine results, and actually give the good-guy pages their rightful spot.<\/p>\n Research shows that short, thin content doesn\u2019t by far perform as good as info-rich and in-depth content. Rumor has it that by delivering info no longer than 500-600 words will suit people\u2019s attention span, thus ensuring reader retention.<\/p>\n The truth is that\u2019s no longer applicable. Thin content cannot truly satisfy people\u2019s needs, as usually, it\u2019s not only short on length but also short on value.<\/p>\n Studies show that<\/a> the longer your content is, the better it will rank in Google. Nevertheless, it has to be useful and original. After analyzing the top 10 results given when entering queries on Google, SerpIQ<\/a> pointed out that they scored more than 2000 words each.<\/p>\n For ranking high in search engines pages, you need to deliver a wealth of information but without overstuffing, irrelevant, repetitive content, or keywords. Consider the example displayed below:<\/p>\n Are you looking for cheap running shoes? If you\u2019re looking for cheap running shoes, look no further.<\/p>\n Our cheap running shoes website is the best place to order your new cheap running shoes. Feel free to check out our selection of cheap running shoes from our cheap running shoes selection below.<\/p>\n1. Quality<\/h4>\n
2. Richness And Length<\/h4>\n