Get The Basics Right<\/h4>\n
This is not really a strategy, but more of a must-have and basis for everything you are going to do on Facebook. You need to have the basics right. And what do I mean by that?<\/p>\n
It means that you:<\/p>\n
- \n
- Need to have a profile picture<\/li>\n
- Have an engaging Facebook Page description<\/li>\n
- A great cover photo or video<\/li>\n
- Set up your contact information on your Facebook Page<\/li>\n<\/ul>\n
Let\u2019s go further to the real strategies<\/b>.<\/p>\n
Be social<\/h4>\n
This one sounds really cliche, I know. But this is really one of the most important strategies. What most businesses forget when they\u2019re doing anything on social media, is actually to be social<\/b>. They are just promoting their services or products or re-posting their website content once a week. But that\u2019s basically it. They are not engaging with others’ posts. They are not liking anything else. They are not putting comments.<\/p>\n
They are doing nothing. Just promoting themselves. But that doesn\u2019t work. Most people forget what Facebook, Instagram and Twitter were invented for. They were meant as social platforms. So how can you best use such platforms? To actually be social.<\/p>\n
Gary Vaynerchuck (New-York Times best selling author, entrepreneur and investor) created a strategy for this: the $1,80 strategy<\/b>. He says that you need to find 90 Facebook accounts in your niche and leave your two cents at one post of every account. And then repeat this, every day.<\/p>\n
Let\u2019s say we are a marketing agency. So we go to Facebook and type in \u201cmarketing\u201d in the search field. There, we can filter on the year and what kind of posts we want to see. I chose to go for posts of this year and \u201cPublic Posts\u201d: Then, scroll across the posts and click on an interesting one. And eventually, leave a meaningful comment:<\/p>\n
That\u2019s it! Just do this 90 different times a day, and your followers will grow constantly. And this strategy can be repeated on every other platform as well. The reason why this strategy is so extremely powerful, is because most Facebook users aren\u2019t doing this.<\/p>\n
Bonus<\/b>: If you are going to do this on Instagram, Twitter, or maybe even TikTok, make sure that you search for hashtags. So, do not search for \u201cmarketing\u201d, but do search for \u201c#marketing\u201d.<\/p>\n
Post Consistently<\/h4>\n
![\"Facebook](\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/09\/Facebook-Strategies_1.jpg\")
<\/p>\nThe third strategy is to consistently post content on Facebook. And the best way to do this is, is to provide value to your audience.<\/p>\n
What problem do you solve for your audience? How can you provide tips and tricks to solve that problem? These are the most common ways to provide value and create content at scale. But I know, most marketers and entrepreneurs still struggle with creating so much content.<\/p>\n
So that\u2019s why I am sharing this slide deck with you: How To Create 64 Pieces Of Content In A Day<\/a><\/p>\n
This slide deck was made by Gary Vaynerchuk and shows some effective tactics on how you can make social media content at scale. It has been really useful to me and (I think) thousands of others.<\/p>\n
Use Facebook Groups To Grow Your Audience<\/h4>\n
Let\u2019s be honest. In general, the organic reach on Facebook is really, really low. Facebook is a saturated platform and even when you get thousands of page likes, your posts won\u2019t get that much engagement. With the tips I shared above, you still can improve the engagement of your posts. But I might take time and a lot of effort to do so.<\/p>\n
So, a great alternative to organic reach is Facebook Groups. Facebook Groups are one of the best ways to increase your sales. With Facebook\u2019s organic reach, you are most likely to be seen to people in general, not focused on anything in particular.<\/p>\n
But Facebook Groups are always focused on a particular niche or on a particular location. I will give you two examples to explain.<\/p>\n
The Location Facebook Group<\/h5>\n
So, let\u2019s imagine that we live in Truckee, California. It has a small population of 16,849 residents. And let\u2019s imagine you are a real estate agent in that area.<\/p>\n
Close connections with residents are important for your business and Facebook Groups are a great way to make those connections. So, head over to Facebook and type in \u201cTruckee\u201d in the search field.<\/p>\n
Then, on the left hand, you click on Groups:<\/p>\n
Here, you see an overview of all the Facebook Groups related to Truckee.<\/p>\n
A great one is the \u201cTruckee Tahoe People\u201d, it has over 26.000 members and 160 posts a day:<\/p>\n
So, what do you do now?<\/p>\n
You just become a member of that Facebook Group, introduce yourself and engage with others. People will get to know you. And you can help people when they have certain questions or problems.<\/p>\n
It doesn\u2019t have to be related to real estate all the time, you can also just chit chat a little bit And what is the benefit of that?<\/p>\n
The benefit is that when they need anything related to real estate, they will come to you. Because they know you and because they trust you. You made a real connection with them.<\/p>\n
The Niche Facebook Group<\/h5>\n
The other kind of Facebook Group is the Niche Facebook Group. This is not so much focused on a specific location, but is more focused on a specific niche. The advantage of this kind of Facebook Group is that people are often in it because they have specific problems related to the niche.<\/p>\n
Once you solve those problems for them, they will see you as an authority and are more likely to come to you when they have a problem.<\/p>\n
So let\u2019s say you are a gardener, just head over to Facebook and type in \u201cgarden\u201d:<\/p>\n
Then, you click on \u201cGroups\u201d:<\/p>\n
Here are a lot of Facebook Groups that are focused on gardening, waiting for your tips and tricks.<\/p>\n
The members of these Facebook Groups have specific problems related to gardening, and you could be there to solve them.<\/p>\n
An excellent way to be seen as an authority!<\/p>\n
Create a chatbot on Facebook Messenger<\/h4>\n
In 2016, Facebook opened up their platform for chatbots on Facebook Messenger. And since then, Facebook allows you to connect a chatbot to your Facebook Page. But what is a chatbot? A chatbot<\/a> is an automated conversation partner. It facilitates a conversation between a human and a computer.<\/p>\n
Normally, you have a conversation with another human via Messenger, but with chatbots, you are not talking to another person, but with a computer.<\/p>\n
Chatbots are a great way to:<\/p>\n
- \n
- Reduce your customer service costs, because they can automatically reply to your users<\/li>\n
- Increase your sales, they could recommend your products or send abandoned cart messages<\/li>\n
- Automatically qualify your leads<\/li>\n<\/ul>\n
And the best part of Facebook Messenger are the open and click rates. On average, Messenger has an open rate of 80% and a click rate of 60%, which is extremely high. Compare that to your 20% open rates and 4% click rates of your email campaigns! I will talk about three advanced strategies you can use to leverage your chatbot on Facebook Messenger.<\/p>\n
Abandoned Cart Messages via Messenger<\/h4>\n
![\"Shopify](\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2019\/07\/Shopify-Can-Start-Selling-On-Facebook-Too.jpg\")
<\/p>\nThis strategy is only applicable to eCommerce stores<\/a>. But it is extremely effective. As an eCommerce store owner, you know that 65% of your users leave your checkout page.<\/p>\n
And if you don\u2019t reengage with them, there is a chance that they will never come back. So, if they leave your checkout page, we need to make sure that they will return to your store. But, how can you do that? We can send them an abandoned cart message<\/b> inside Facebook Messenger.<\/p>\n
An abandoned cart message is a message that you sent to someone who has added items to their cart, but didn\u2019t purchase them. So, with the abandoned cart message we are reminding them of the products that they were going to purchase at your store. But, how can you do this? For example, you can use chatbot software, such as Recart<\/a>. With Recart, you can use an Add-to-Cart Popup<\/b>.<\/p>\n
This means that when a customer adds something to their cart on your website, a pop-up will appear:<\/p>\n
Once the user clicks on \u201cGet this in Messenger\u201d, you can send them a message inside Messenger:<\/p>\n
If they click on \u201cNotify Me\u201d, they will automatically get back to your website.<\/p>\n
They will fill their cart with items.<\/p>\n
They will go to the checkout page.<\/p>\n
But then? Then they leave.<\/p>\n
And this is where the magic happens.<\/p>\n
Because you already had a conversation with them in Messenger, you can send them that abandoned cart message:<\/p>\n
And with the high open and click rates that Messenger gives, there will be a huge chance that they will come back to your online store and finish their order.<\/p>\n
To give you a little bit of context on how effective this is:<\/p>\n
Only three weeks ago, I set this kind of a campaign up for a client and here are the results:<\/p>\n
$992 in extra sales in less than a month!<\/p>\n
Create Contests \/ Giveaways<\/h4>\n
You all have seen them.<\/p>\n
\u201cGuess how many balls are on this picture and win a free product!\u201d<\/p>\n
\u201cTag 5 Friends and Like Our Page and You Have a Chance of Winning a Free Hour of Shopping\u201d<\/p>\n
Contests and giveaways, they happen a lot.<\/p>\n
And it is logical, because they are extremely effective<\/a>.<\/p>\n
![\"Shopify](\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2019\/07\/Shopify-Can-Start-Selling-On-Facebook-Too_1.jpg\")
<\/p>\n