{"id":961,"date":"2020-02-08T16:57:40","date_gmt":"2020-02-08T11:27:40","guid":{"rendered":"https:\/\/www.newszii.com\/marketing\/?p=961"},"modified":"2020-12-04T12:21:41","modified_gmt":"2020-12-04T06:51:41","slug":"use-a-ppc-campaign","status":"publish","type":"post","link":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/","title":{"rendered":"How Service-Based Businesses Can Use A PPC Campaign"},"content":{"rendered":"

February 8th, 2020   |   Updated on December 4th, 2020<\/p>

Pay-Per-Click or PPC marketing<\/a> is a preferred form of online advertising for many service-based businesses, and it\u2019s easy to see why.<\/p>\n

It can bring in instant traffic and a good ROI if implemented properly. But even though it\u2019s not a remote concept for most business owners, PPC mains shrouded in mystery.<\/p>\n

How exactly can you use it to bring more clients into your service-based business? A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.<\/p>\n

Google Ads is a paid advertising platform and channel that falls under PPC marketing<\/a>. On it, you can display ads<\/a> exactly when your target audience needs the services you offer.<\/p>\n

Use it correctly and it can help you raise brand awareness, increase your online visibility, and increase traffic to your website by boosting your position on the SERPs for your target keywords.<\/p>\n

One of the best things about PPC ads is that you don\u2019t have to pay for an ad until a user clicks on it\u2014thus the term \u2018pay per click.\u2019 You can also personalize your advertisements based on your audience\u2019s online activity and behavior as well as the terms they search for.<\/p>\n

Your ads can appear on SERPs in the form of display advertisements, local search ads<\/a>, etc. PPC ads can also be displayed on social media platforms, web pages, as well as mobile apps. Moreover, you can set a particular budget so you don\u2019t go over limit.<\/p>\n

Because of PPC\u2019s effectiveness, it\u2019s certainly worth trying if you want to expand your client base. This said, PPC can be a highly competitive market, so it\u2019s important to create a campaign that best serves your marketing needs.<\/p>\n

1. Use The Right Keywords.<\/h4>\n

When planning a PPC campaign, one of the main things you should look for is proper keyword selection. The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.<\/p>\n

Poor choice of keywords can drain your web marketing dollars quick, leaving you disappointed with your campaign.<\/p>\n

2. Have A Plan.<\/h4>\n

The most successful PPC campaigns are also those that are well-organized. Good housekeeping must be practiced on your AdWords account because having an organized structure helps you achieve better results.<\/p>\n

You can quickly see what ads are doing well and which ones aren\u2019t, so you can stop them or tweak them.<\/p>\n

3. Write A\u00a0 Good Copy.<\/h4>\n

Another important aspect of a PPC campaign is a high quality ad copy. In addition to good keyword choices, you also want to build ad copies that are effective and impactful enough to encourage clicks that turn into lingering visits, and ultimately, into sales and conversions.<\/p>\n

It might be worth it to hire a professional copywriter or an SEO agency to help you come up with the right combination of words that will prompt your target audience to do what you want them to do\u2014whether that\u2019s to visit your website, sign up for email alerts, book an appointment, or call your hotline.<\/p>\n

4. Measure Your Success.<\/h4>\n

The great thing about PPC advertisements is that they provide measurable ROIs. You can quickly see costs, views, clicks, gains, etc.<\/p>\n

You can even track which keywords and ad placements are performing well. Be sure to review your numbers so that you can understand precisely what you\u2019re getting out of your ads and make well-informed decisions later on.<\/p>\n

Pay-Per-Click marketing is a powerful tool for driving traffic, but it\u2019s not an easy tool to master. In fact, you may lose money on it if you\u2019re not careful.<\/p>\n

This is why it\u2019s a good idea to hire an SEO agency like SEOValley<\/a> if you want to get the results you want without overspending. Talk to us about PPV solutions today.<\/p>\n","protected":false},"excerpt":{"rendered":"

February 8th, 2020   |   Updated on December 4th, 2020Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it\u2019s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it\u2019s not a remote concept for most business owners, PPC […]<\/p>\n","protected":false},"author":1,"featured_media":963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,21],"tags":[27,177,180,5,179,178,176],"yoast_head":"\nHow Service-Based Businesses Can Use A PPC Campaign<\/title>\n<meta name=\"description\" content=\"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Service-Based Businesses Can Use A PPC Campaign\" \/>\n<meta property=\"og:description\" content=\"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Newszii | Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-08T11:27:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T06:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"newsziimarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"newsziimarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/\",\"url\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/\",\"name\":\"How Service-Based Businesses Can Use A PPC Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.newszii.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg\",\"datePublished\":\"2020-02-08T11:27:40+00:00\",\"dateModified\":\"2020-12-04T06:51:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/3c8109aa24e93dbde4ecb31a18f57aec\"},\"description\":\"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage\",\"url\":\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg\",\"contentUrl\":\"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg\",\"width\":1200,\"height\":773,\"caption\":\"Can Use A PPC Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newszii.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Service-Based Businesses Can Use A PPC Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/#website\",\"url\":\"https:\/\/www.newszii.com\/marketing\/\",\"name\":\"Newszii | Marketing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newszii.com\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/3c8109aa24e93dbde4ecb31a18f57aec\",\"name\":\"newsziimarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/55b198d34e3307f2018457bea99c7951?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/55b198d34e3307f2018457bea99c7951?s=96&d=mm&r=g\",\"caption\":\"newsziimarketing\"},\"url\":\"https:\/\/www.newszii.com\/marketing\/author\/newsziimarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Service-Based Businesses Can Use A PPC Campaign","description":"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How Service-Based Businesses Can Use A PPC Campaign","og_description":"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.","og_url":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/","og_site_name":"Newszii | Marketing","article_published_time":"2020-02-08T11:27:40+00:00","article_modified_time":"2020-12-04T06:51:41+00:00","og_image":[{"width":1200,"height":773,"url":"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg","type":"image\/jpeg"}],"author":"newsziimarketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"newsziimarketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/","url":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/","name":"How Service-Based Businesses Can Use A PPC Campaign","isPartOf":{"@id":"https:\/\/www.newszii.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg","datePublished":"2020-02-08T11:27:40+00:00","dateModified":"2020-12-04T06:51:41+00:00","author":{"@id":"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/3c8109aa24e93dbde4ecb31a18f57aec"},"description":"The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising.","breadcrumb":{"@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#primaryimage","url":"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg","contentUrl":"https:\/\/www.newszii.com\/marketing\/wp-content\/uploads\/2020\/02\/Can-Use-A-PPC-Campaign.jpg","width":1200,"height":773,"caption":"Can Use A PPC Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/www.newszii.com\/marketing\/use-a-ppc-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newszii.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"How Service-Based Businesses Can Use A PPC Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.newszii.com\/marketing\/#website","url":"https:\/\/www.newszii.com\/marketing\/","name":"Newszii | Marketing","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newszii.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/3c8109aa24e93dbde4ecb31a18f57aec","name":"newsziimarketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newszii.com\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/55b198d34e3307f2018457bea99c7951?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55b198d34e3307f2018457bea99c7951?s=96&d=mm&r=g","caption":"newsziimarketing"},"url":"https:\/\/www.newszii.com\/marketing\/author\/newsziimarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/posts\/961"}],"collection":[{"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":4,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"predecessor-version":[{"id":1462,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/posts\/961\/revisions\/1462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/media\/963"}],"wp:attachment":[{"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newszii.com\/marketing\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}