Unleash Creativity With Meta’s Imagine AI Image Generator

Meta Imagine AI Image Generator

Published on December 11th, 2023

5 takeaways: Meta Imagine AI Image Generator

  • Meta’s AI Image Generator, Imagine
  • User-Friendly Interface and Free Access
  • Integration of Invisible Watermarking
  • Tech Foundation from Emu
  • Future Plans for Watermarking Across Products

Meta, like many Silicon Valley companies, is heavily investing in artificial intelligence (AI).

As part of its AI initiatives, the company has announced the widespread integration of its Meta AI assistant across popular platforms such as WhatsApp, Instagram, and Messenger.

In addition to this, Meta is introducing “Imagine,” its AI image generator, as a standalone product for users in the United States.

Traditionally, notable AI image generators like Midjourney and DALL-E have been popular choices, but they often come with complexity and cost barriers for the average user.

In contrast, Meta’s Imagine AI image generator stands out by offering a simplified and user-friendly interface.

The tool is currently available for free use and features a straightforward design, consisting of a text box and a generate button.

Originally utilized in Meta AI chats, Imagine has now transcended the confines of chat windows.

Users in the United States can access Meta’s AI image generator at, with the added convenience of accessibility on mobile devices.

Imagine leverages technology from Emu, Meta’s image foundation model. In a notable development, Meta plans to enhance transparency and traceability in Imagine by incorporating invisible watermarking into the generated images.

This watermarking, applied through a deep-learning model, remains detectable by a corresponding model and is resilient to common image manipulations like cropping, color changes, screenshots, and more.

Looking ahead, Meta aims to extend its invisible watermarking technology to other products utilizing AI-generated images, emphasizing a commitment to transparency and accountability in the evolving landscape of AI-generated content.

Feature Image source: Dima Solomin