20 Ultimate List of Power Words That Convert Visitors Into Customers


October 23rd, 2018   |   Updated on October 4th, 2019

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Why did you click on this article? Is it because it promised a potential solution to a problem? Is it because you found the headline interesting? Or did it sparkle your curiosity?

The reasons people click on articles or ads vary, but the goal remains the same: to convert users into buyers. Some try to appeal to prospects through compelling offers while others use emotions to get people to click. While all these methods can be effectively used by a content writing service for websites, there is one weapon that surpasses them all: your words.


Below you can find a list of the most powerful words in marketing. You will learn about the power each has to trigger certain responses in the mind of your audience and how you can use them to enhance your content. Don’t limit them to your blog posts. Use them in your newsletters, ads, social media posts and other types of marketing content a well. Make sure also to test them to see which ones generate the best results.

With that in mind, here’s a list of 20 power words or phrases that can convert visitors into customers.

1. You

Directly addressing the reader will make your message feel personal. Moreover, it will show that your focus is on your audience’s needs.

2. Because

This power word motivates your prospects to take action, change the way things are right now, and be a part of the solution.

3. Free

Even though some may be suspicious of your promise, including the word “free” in your content can appeal to readers. Make sure, though, that you deliver on your promise.

4. Value

Instead of using the words “price” or “cost,” talk to your potential customers about the value they will get when purchasing your products or services. The beauty of this word is that it implies gaining something instead of spending.

5. Guaranteed

Reassures prospects that their investment is risk-free and that they don’t have anything to worry about when choosing your brand.

6. The

This power word changes the tone and significance of your message by shifting from a generalized, common idea to a specific one. “The three online marketing solutions for small businesses” sounds more convincing than “Three online marketing solutions for small businesses”.

7. Amazing

When used in the right dosage, words like “incredible” and “amazing” can really catch the reader’s eye.

8. Easy

Explain how you can improve your prospects’ life, then make it easy for them to access your services.

9. Discover

People who will read your content want to know if they will get something in return for the time spent reading it. They want to discover new and better things than what they already get and know.

10. Act Now

A call to action can be more effective by simply making the wording convincing. And a phrase like “Act now” instills action.

11. Everything

Assure your customers that your business will offer them everything they need to fix their problems.

12. Never

Even if this word tends to have a negative connotation, you can use it to define a “negative benefit,” such as “never have to worry about pests again.”

13. New

Consumers get bored with the same old, same old. Give them something new to talk about with their peers.

14. Save

Show that you can help your audience to save resources by offering an affordable, fast and pleasant service.

15. Proven

With so many ads promising the sun and stars, saying that your results are proven can generate interest and, consequently, conversions.

16. Safe and Effective

Assure your prospects that you are not trying to scam them, but deliver efficient solutions and services.

17. Powerful

People want to associate themselves with power. They want powerful things, to be perceived as powerful and to have an advantage over others.

18. Secret

This word appeals to the consumers’ need to be let in and access exclusive goods.

19. Instant

People don’t like waiting. Promising something that rewards them instantly will certainly give you an advantage.

20. How to

This power word gives your readers a feeling of accomplishment and helps them be independent.

Have you used any of these words before? What were the results? Let us know in the comment section below.