May 22nd, 2018 | Updated on June 1st, 2018
Looking for an avenue for marketing that is a little different from what you’ve been used to? The strategies that have become commonplace for marketers these days all seem to revolve around the web.
They include such things as PPC, SEO, social media marketing and the rest. And all of these can be very effective when used correctly. But they’re also becoming saturated.
Something like PPC is ideal in theory. This is a form of marketing where you only pay if your ad is clicked. You can choose the precise search terms that will bring people to your website. And you can set a maximum budget.
Problem is, this is based on a bidding system. And thus, the more people begin bidding for your search term (i.e. the more popular it is), the more you are going to have to pay for each of those clicks. And this is a problem: it means that a small business trying to compete in a crowded market is going to hit budget limitations very early on.
The same goes for SEO. And people are sick of signing up to email lists.
So, what do you do?
Well, how about taking a step back in time and trying out something a little more traditional: snail mail.
The Use of Snail Mail for Business
Yup, good old snail mail. That could mean that you send out a physical newsletter for instance, it could mean that you send promotional materials, or it could mean that you come up with some other smart and unique form of business strategy.
If the latter sounds a little vague, then consider how snail mail can be used to build relationships with your customers and make them feel more valued. I once signed up to a website to get updates about a game development company I was a fan of. On my birthday, I was surprised to find that they had sent me a card with the logo of the game on the front. I was only young at the time, but I remembered that for a long time.
Imagine doing something similar when a customer signs up for your online service, or even at random! It’s a surprise and it makes a huge impact.
Flyers used for advertising can also be very effective because they guarantee that your audience is going to have to interact with the message in some way – even if only to throw it away. And there are considerably fewer other businesses still doing this!
But… Does Anyone Still Read Snail Mail?
But the question on your mind might be: does anyone still read snail mail?
Perhaps in your own home, you have a habit of just throwing out whatever lands on your doormat. Maybe that has put you off the idea of snail mail for marketing?
Well, the truth is that most people do still read post. Anything in an envelope has the potential to be important: whether that’s a bill, a fine, something from your local council… therefore it gets opened.
Flyers might not get opened or read, but at the end of the day, people are going to see them when they pick them up one way or another. You probably ignore a lot of what you see because it’s advertisements for local takeaways that you have no interest in. Which yes, is annoying!
But if it’s a message from a brand you know and love online, or if it has a picture of a product that you’re interested in with money off? Then it can have a huge impact. Find a direct mail agency and get involved!