Tech

Threads Launches ‘Media’ Tab And Photo Tagging To Enhance User Experience

Threads Introduces ‘Media’ Tab and Photo Tagging Feature

Published on January 31st, 2025

Threads Introduces ‘Media’ Tab and Photo Tagging to Enhance User Experience

Meta’s social network Threads continues to evolve, now introducing a dedicated “Media” tab for photos and videos, along with the ability to tag people in shared images.

This move aligns with recent developments from competitors like X and Bluesky, both of which have recently prioritized video-sharing features.

With these updates, Threads aims to enhance its user experience and strengthen its position in the social media landscape.

A Long-Awaited Feature for Threads Users

Instagram head Adam Mosseri confirmed in a post on Threads that the new Media tab allows users to quickly view all the photos and videos shared by a particular profile.

Adam Mosseri confirmed in a post on Threads that the new Media tab

According to Mosseri, this was a “long overdue request from the community” and one that aligns Threads with other popular platforms emphasizing media content.

By making visual content easier to access, Threads is positioning itself as a competitive alternative to video-first platforms like TikTok, which remains a dominant force despite facing regulatory scrutiny in the U.S.

Read More: Instagram Adds Threads Posts To Feed: ‘Desperation’ Critique”

Enhanced Social Interaction with Photo Tagging

In addition to the Media tab, Meta is also rolling out photo tagging on Threads. Users can now tag friends, influencers, or brands directly in their images, fostering more engagement and interaction.

This feature is expected to boost user-generated content and collaboration, making Threads a more dynamic space for sharing moments and ideas.

Growing Competition in the Social Media Landscape

The introduction of these new features comes amid Threads’ rapid user growth. Meta CEO Mark Zuckerberg recently announced that Threads now boasts 320 million monthly active users (MAUs), up from 300 million last month.

This growth is noteworthy, especially when compared to competitors like Bluesky, which experienced a significant slowdown in its user adoption rate.

According to market intelligence firm Similarweb, Bluesky’s month-over-month growth dropped to less than 10% in December 2024, a stark contrast to its earlier surge of 189% in November.

Read More: How To Delete Your Threads Account

Meta’s Strategy for Expanding Threads

Meta has been consistently adding new features to keep Threads competitive and attractive to users. Recent enhancements include:

  • Post scheduling, allowing users to plan and automate content sharing.
  • Integration with the fediverse, enabling users to follow profiles across different decentralized servers.
  • Custom feeds, giving users more control over their content experience.
  • AI-powered summaries, offering quick insights into trending topics.
  • Markup feature, which enables users to add their own perspective to shared posts.

These updates signal Meta’s commitment to making Threads a feature-rich and engaging platform that can compete with industry giants like X, TikTok, and Instagram.

Final Thoughts: What This Means for Threads Users

The introduction of the Media tab and photo tagging marks a significant improvement in how users interact with content on Threads.

By focusing on visual engagement, streamlined content discovery, and social interaction, Meta is positioning Threads as a powerful alternative to other social networks.

With continuous innovation and a rapidly growing user base, Threads is shaping up to be a major player in the evolving digital landscape.

Whether you’re a casual user, content creator, or brand looking for engagement, these new features make Threads an exciting platform to watch.

Stay tuned for more updates as Meta continues to refine and expand the Threads experience!