Marketing Small Business

10 Tips To Design A Website That Converts

Preparing Your Website For Holiday Traffic

May 13th, 2019   |   Updated on January 22nd, 2020

There are over 1.5 billion websites on the world wide web today, and the number is growing.

Then, what makes your website stand out?

A well-structured and well-designed website!

Yes, a successful website design can take your business to a new level and turn it into a moneymaker that keeps your visitors clicking.

In one of the studies conducted by the Harvard Business Review that tried to find out what exactly makes people want to complete a purchase from a particular website, and the results were a resounding “trustworthiness.” By making consumers feel safe, comfortable and at ease when they visit your online destination, you stand a much higher chance of persuading them to make a purchase from your website.

A strong website design is paramount in creating this trustworthiness. In order to take your business to next level, start with the following tips to build a successful website.

In this article, we’ll share 10 tips to design a website that converts:

  1. Give The Customers Reasons To Purchase
  2. Use Appealing And Attractive Images & Graphics
  3. Give The Customers What They Visited For
  4. Make Your Website Attractive
  5. Emphasize You Main Points
  6. Use Opt In List
  7. Include Referrals
  8. Call To Action
  9. Use Light Color Scheme
  10. User Friendly Navigation

1. Give the Customers Reasons To Purchase

The statement that urges your customers to purchase your products and services must be compelling, visible and often seen. Build a powerful message that attracts the customers to take a second look at your website. Don’t let them leave your website without telling them how beneficial your products are.

2. Use Appealing and Attractive Images

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Images in the website must enhance the sales message. They should be visually motivating. Use intriguing images to attract site visitors. Images should appeal to the aesthetic side of the online users.

3. Give the Customers What They Came In For

Don’t give your customers the benefit of the doubt. Tell them exactly what they want to hear and give them exactly what they are looking for. This aids in building your website’s brand and your customer’s trust.

4. Make Your Website Attractive

A boring website sends the site visitors away. Putting on the shoes of your site visitors, would you like to browse over a dull and boring website? Of course not. The same is true to your site visitors.

5. Emphasize Your Main Points

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Online users are not the same as they were before. They don’t read now, they simply scan. They won’t take time to read over your entire content. They will just look for the main points.

6. Use Opt In List

Using online forms and opt in list aids in conversion. Build a list of your site visitors’ information through the forms you provide. This will help you later on in doing follow ups, cross selling and more.

7. Include Referrals

Let your site visitors share your website to their friends and acquaintances. You can achieve this by using a “tell a friend” button on your website. This is a great source of referral.

8. Call To Action

In designing your website, don’t forget to include a call to action. This may be through a sign up form. Don’t just motivate your site visitors to love your products, you should do something to make them purchase. This is exactly what the call to action form does.

9. Use Light Color Schemes

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Even if your favourite colour is hot orange, don’t use it in your website. Don’t use colours that are eye straining. They may be good to look at but they simply won’t be of help to your website. Instead, use cool and light colours.

10. User Friendly Navigation

No matter how good your website looks and how effective your products are, you won’t get a single customer if your navigation is poor. Websites must be user friendly to ensure your site visitors reach the page they are looking for with ease.

These are the ten easy ways to convert your non performing website to one that sells. Follow these web design techniques and soon your website will get what it deserves – customers!

It is advisable to consult the experts on this. For example, Clay are one of the most renowned UI design agencies that can help you quit the guesswork and achieve desirable results.