Types Of Marketing You Might Incorrectly Perceive As Outdated


Published on July 26th, 2022

Thanks to the ever-forward march of technology, new and apparently superior ways of marketing are constantly being churned out – ones that promise to put you one step ahead of your competitors.

The only way to stand a chance in the unforgiving modern business realm is to disregard the old and embrace the new, constantly using only the latest and greatest of marketing technology – except, maybe this isn’t always the case.

Just because something is old, that doesn’t mean it’s any less effective, and often, these older methods aren’t replaced by the new; the new just slides in alongside them.

Naturally, it can be tempting to think that success is offered to those with the most powerful resources – but mastery of the more mundane tools might prove equally as effective, if not more so.

Text Messages

Even the use of text messages might seem outdated to you at this point, with alternatives such as WhatsApp or specific versions of text like iMessage being favored.

However, this might not be the case 100% of the time, and it’s always important to consider your audience before you make such blanket statements.

In fact, it’s often true that having your customers, clients, or followers sign up for a weekly or monthly message that provides an update can make their support feel worthwhile as if they’re now a part of what you aim to achieve.

It might also be that you’re interested in political campaign text messaging since it uses classic texts as a foundational tool for marketing your message. In this case, your best course of action could be to research the laws and regulations around this in your area.

For a while, it might be the approach that you consider most in line with your target audience’s demographic, and if not, you’ll soon find out should you run into any hurdles.


In many ways, emails might be perceived as very similar to text messages. You might feel as though people don’t use them anymore in a world with a plethora of instant messaging services, and the way in which you’d use them for marketing might involve getting people to sign up for a regular update.

However, email differs in some key ways. First of all, it’s still used by an enormous number of people, as the function they serve is fundamentally different from instant messaging services, with emails being often perceived as more formal or professional.

Furthermore, when using emails, you can attach documents such as newsletters that can give weekly updates and an extra boost in regards to presentation.

Physical Leaflets

Physical marketing might feel like a thing of the past, but in an age where everyone has the same digital approach, your attempts to be different might help you stand out in your audience’s eyes.

However, it might be that marketing yourself through such ways has very specific requirements that need to be met for it to be successful.

Take the example of handing out physical leaflets or something similar; you might find that this helps your standing as a local business by integrating yourself into your local community. On the other hand, if you’re spread more widely than the local level, pamphlets might not make much sense from a marketing standpoint.