Published on June 29th, 2020
Pay-per-click advertising or PPC advertising is currently a very efficient tool in the hands of a marketer.
Multi-National Corporations these days have been using it quite a lot as can be seen in the form of Google ads or YouTube ads.
The advertisers pay the host company every time their link is clicked on and visited by anyone visiting the host website. Usually, Companies use PPC on search Engines and Media Streaming Websites.
This way of paying for visits or traffic to one’s website is quite easy as the visits are not earned organically.
We can also see PPC advertising in more subtle forms as keywords thus taking up less space on the website and making the audience genuinely interested to see what offer is being made by the PPC Marketer. Following are the benefits of PPC Advertising:
1. Target Audience Based On Their Interest Or Their Business
On search engines, you can target your business to a whole new set of audience and approach them for conversion.
Whereas on websites with keyword PPC links, you will have the audience genuinely interested in what your business has to offer as they have looked up an article on the topic.
Now choosing the appropriate keyword that is most probably going to get searched can be a hard task, but with a little research, it will not be impossible.
2. The Audience Can Be Reached Irrespective Of Their Geographic Segmentation
You can target audience globally. You can put in your desired webpage’s link on any website of any nationality if your business offers service internationally.
At the same time, you can internalize focus in a limited area and if your business is local. Thus PPC advertising companies take the necessary action irrespective of the geographic segmentation of the audience.
3. Reaching The Audience At The Required Time
A time limit can be set on the visibility of the ad as per your specified requirements and respective payments to the advertiser.
Google ads can take input on what timings you want to set your ad to be visible according to the predicted keyword surge at the time.
An advertisement broadcasted previously can aid in the predicted surge, but it can bring in a ton of traffic to a page.
4. Positive Return On Investment
The return on Investment from these services can be huge. A mere ad spend of a few bucks can bring in sales worth of thousands or even more based on the services being offered.
Ad spend can also be limited as the amount to be paid for a select number of clicks has to be pre-specified.
And mostly the people clicking on the links are interested in the advertised product or service, and there’s a high chance of a sale happening.
5. Awareness And Exposure Of Brand Can Be Increased
By advertising on search engines and other platforms, people that have little or no knowledge of the business or the service get a firsthand detailed description and get educated on the subject, thereby raising chances of conversion.
This gives the advertiser an upper edge on targeting his advertises better and thus, PPC advertising can do its work pretty effectively and can increase sales manifold.