Published on January 16th, 2023
Social media is a powerful tool when it comes to marketing, especially since many social media platforms provide the opportunity for brands to market themselves via platform features and ad placement.
If you are a marketer or business owner wishing to begin your social media marketing journey, here are 6 fundamental tips to take into account to ensure that your social media marketing is successful:
1. Determine The Social Media Platforms You Will Be Using
It would be a good idea to decide what platforms you will be utilising as part of your social media marketing strategies.
In particular, in a survey in 2022, the most popular social media platforms for marketers were Facebook with 90% of marketers choosing it, whilst Instagram and LinkedIn followed at 79% and 61% respectively. YouTube was in fourth place with 52%.
These statistics show that the leading platforms for social media marketing, used by marketers themselves, are Facebook, Instagram, and LinkedIn.
These are the platforms that you should be considering using for your campaigns, but do not overlook other platforms with different architectures such as YouTube and TikTok who are heavily reliant on video content.
2. Present A Consistent And Optimised Profile On Each Platform
Consistency is absolutely key in terms of branding, so it’s crucial that you maintain a consistent brand throughout each platform that you use.
For example, if you change the design of your brand logo and update it on one platform, make sure that you also update it on other platforms! This can help to improve brand awareness and brand recognition.
3. Tailor Content To Specific Platforms
The ecosystems of social media platforms differ from one another since they’re often diverse with different content offerings. As a result, you must tailor your content according to the platform that they will be posted on.
For instance, if you’ve made a ‘How to…’ video that is 5 minutes long, it may be worthwhile posting this on YouTube. Meanwhile, if you have a blog post written up, this would be ideal on LinkedIn!
4. Schedule Posts In Advance
Managing a social media account can be challenging, and even more challenging when you’re managing multiple on different platforms.
This is where post-scheduling comes in! In order for this to be effective, you must produce content beforehand and find a scheduling app that works for you. This is certainly useful in balancing and organizing content between accounts.
5. Engage And Interact With Your Audience
Social media is as the name suggests, social – meaning that you should attempt to engage and interact with your audience as much as you can.
This could be in the form of polls, competitions, giveaways, replying to comments, and so on – just ensure that you adopt your brand’s tone of voice.
6. Learn About Your Audience
One of the most important things you should do for a successful social media marketing campaign is to learn about your target audience – whether that’s through a social listening tool or surveys, you need to make sure that you know your audience’s wants and needs. Identifying these can help you create a campaign that captivates them and positively influences their decision to convert.
And there you have it – 6 tips that are fundamental to a successful social media marketing campaign.
Image Source: unsplash.com