February 11th, 2021 | Updated on August 3rd, 2021
What can you do to increase your brand awareness? Do you regularly post IGTV videos and photos on Instagram for your brand? Hope you’re not underestimating the power of Instagram reels and vertical micro-content that reaches out to the next-gen.
Instagram reels have become one of the super-popular ways to put out content since the time it was introduced worldwide in 2020. What does this mean for your brand? In this article, we will eplain in-depth how to use Instagram reels to increase your brand awareness.
Entertain and Educate– It is important for your brand to add value to the life of your consumers while not trying to be preachy. What if we tell you that you can educate and entertain at the same time.
You can educate and enhance their knowledge about facts, information surrounding your brand that might be new to them.
This creates a sense of purpose for the brand in the eye of the consumer and it’s important that the consumer is engaged and keeps an eye out for more content coming from your brand.
Instagram reels can be super fun if you use them with stickers, effects, text overlays, good transitions clubbed with some peppy music numbers.
How To Use Instagram Reels
1. Collaborate With Influencers
Instagram is the hub of influencers and there’s no denying that over the past few years the amount of hold that influencers have over their loyal audience is extraordinary.
What you can do as a brand is using their online presence in the platform to leverage more eyeballs on your Instagram reels.
You can follow current trends and ask the influencer to feature in the trendy Instagram reel from your brand while cross-posting it in their account.
This ensures high engagement and reaches as the influencer’s audience will surely engage with your brand. Make sure you choose influencers that go along with your brand tonality and are equally engaging to your target audience.
2. User-Generated Content
What’s better than including your consumers to root for your brand by participating in several contests or providing your brand their honest testimonials.
Testimonials build credibility towards the brand along with adding a bunch of videos in your content bank to post on Instagram reels.
Testimonials on reels feel closer than traditional horizontal format because the frames are much tighter so the viewer feels close to the subject.
Since the testimonials are done by the consumers it increases the chances of generating more user-based content by encouraging others to send in their entries for the testimonials and participating in other such contests.
Using this process to your Instagram reels will add an overall brand appeal to reach out to your target audience.
3. Humanize Your Brand
Video marketing needs to humanize your brand by showcasing the realities surrounding the brand. Highlighting the story of an employee or using a spokesperson from a particular department about the details of your product. They could talk about how they worked upon the product and their role in the company.
These videos provide a variety of content to create around alongside some interesting stories that make the brand appear more realistic than just another larger than life brand that hides behind still creatives.
Since Instagram reels are short and the viewer’s retention is increased the message of the video lands across very clearly.
4. Product Videos
Use the highly engaging Instagram reels to boost your product’s visibility. Your brand can be known for a lot of things be it its brand image or the service but at the end of the day, it’s your product that sells and speaks on the brand’s behalf.
Your product is the most important part of your business. It drives the sales and your finances so it is best if you invest in creating a series of well-lit Instagram reels that focus on your product while uplifting your brand’s visibility.
5. Behind The Scenes
Behind the scenes, Instagram reels get the customer closer to your brand as you can showcase the variety of operations that happen on a day-to-day basis in your organization.
You can create quality content around the process your product is built from scratch and if it’s a service that you offer you can highlight how you get your work done to maximize your hustle.
These videos build a lot of trust and relationships with the customers that are yet to interact with your product. The better in-depth tour you provide them the more they’ll trust your company.
Instagram reels featuring behind the scenes become a great channel to put forward the company culture to your audience as this makes the consumer further aware of your brand’s appeal.
6. Trendy Videos
Every other week there is a new trend that takes over the internet and Instagram reels have become the center of all the trends.
Keep an eye out for the latest trends that rule on social media across your target group to make the most of the opportunity to create Instagram reels without having to shell out a huge amount of money.
On the plus side, the videos you use for vertical micro-content on Instagram reels can also be used for other social media platforms that support the format like TikTok, YouTube Shorts, and Facebook Watch.
Although Instagram Reels comes with the ability to customize your videos while shooting them it has a lot of limitations that creators and businesses face when they want to create curated content to meet their personal needs.
You can use a quality video editor that supports vertical format video editing and is loaded with a good transition and effects to create superior Instagram reels than your competitors.
Now that you’re equipped with the knowledge, create your customized Instagram reel using Clipchamp’s video editor to win over your target audiences to increase your brand awareness without any hesitation.
Instagram Reels Can Now Be Up To One Minute Long
The length of Instagram reels has now been doubled from 30-second to one minute. Instagram reels had made its debut with only a 15-second cap. Since Instagram reels will be twice as long, creators will have greater space and freedom to work with.
Earlier, TikTok had decided to expand its video limit to three minutes for all creators.
Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
— Instagram (@instagram) July 27, 2021
Instagram has also announced that it is bringing new protections for teenage users by defaulting them into private accounts. This move will protect young users on the platform from suspicious accounts. Now, those who are under 16 years old (or under 18 in certain countries) will be defaulted into a private account when they join Instagram.
According to new rules, advertisers will have limited options of targetting young users. Now advertisers will not be able to target users under 18. Some reports suggest that Instagram is in the process of working on a “Bonuses” feature. This feature will enable the creators to earn money by making Reels.
