May 27th, 2021 | Updated on July 3rd, 2023
Pinterest has quickly become one of the most popular social media websites. Pinterest marketing can truly be a powerful tool for your online business.
You can easily build a massive network that engages with your current content, drives brand awareness, click-throughs, and in all, product sales. But to effectively use this tactic for your online business, you must first ensure that you understand how Pinterest works.
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The Power of Pinterest Marketing Begins by setting up a Pinterest account for your business. This is as easy as clicking the “Create Account” button at the top of the Pinterest page.
Upon logging in, you will be greeted by a dashboard filled with several pieces of information: your profile, which is your wall where you pin pictures; your pinned items; your “pins” – these are the items that your friends and other users have pinned to their walls; and your history. All of these pieces of data will prove useful in your Pinterest marketing efforts.
After you have set up your account, you need to create a Pinterest page. To do this, you simply click on “Boards” at the top left corner of the Pinterest page.
You’ll find a page titled” Pinterest” which is filled with different categories such as Gardening, Lifestyle, Beauty, Education, Recipes, Movies, Television, Music, and more.
Now that you’ve set up your Pinterest account, you need to get started with your Pinterest marketing strategy. To get started, you’ll need to get the latest version of Pinterest’s mobile app – go to” Apps” then “Search and Install.” Once you’ve done that, search for and install the” Pinterest Pro” application. (The link will be visible in your “Apps” section.) Once you’ve installed the application, go to the Pinterest landing page of your Shopify site.
The next step is to upload your profile and add a URL for your Shopify business account. In addition, you’ll also need to select and upload a photo for your Pinterest profile, which can be changed by clicking on” Edit” next to the photo.
This will prompt you to enter in some basic information, such as an email address for marketing purposes, your name, and your Pinterest ID, which are shown below your profile photo.
Now that your Shopify business account and your Pinterest profile are ready, it’s time to start using Shopify’s powerful social media platform. To do this, open up the Pinterest app, then click on “Your Account” located at the top right-hand corner.
If you have previously signed up for a Facebook account with Shopify, the icon will be green. If you have not, the icon will be red. This will allow you to log into your Shopify store, and log in to your social media account from within your Shopify store.
Next, click “Flip Rooms” and scroll down to the bottom of the page, where you will see a scrolling box. Click “boards,” which will take you to a new page. You will see a scrolling panel with a list of boards, you can browse.
Your first goal should be to get your name onto one of these boards since these are one of the easiest places for potential customers to find you on Pinterest.
Once you’ve found a board you’d like to join, you can click on “pins.” This will take you to a page where you can click on different pins, which will bring up information about the person behind the pin. Read their bio carefully.
Look for key phrases related to your niche and website, such as “Pinterest bout” or “Pinterest coupons.” Once you’ve collected a list of relevant pins, go back to your dashboard and click “Add Pin” to put a pin up on your site.
