Small Business

What’s The Best Marketing/CRM Tool For A Startup?

CRM tool for a startup

Published on December 28th, 2020

An idea has immense potential to transform the world. So, if you have a great idea and want to take it online, now is the right time. Every day more and more users are switching to online platforms. According to statistics, by October 2020, there were around 4.66 billion active internet users.

Out of this 80% of users use mobile devices. With these figures, it is clear that now is the perfect time to invest in developing custom web and mobile applications. Whether it’s a website or mobile app, users expect a flawless experience.

Thus, if you are willing to take your business to next level consider hiring the best website and mobile development company. Outsourcing your app and website development is one of the most feasible options. But the process remains incomplete if you do not have the right marketing tool or Customer Relationship Management (CRM) to promote your app or website and manage data.

Right CRM tool will not only help you do your routine work more effectively but will also help you capture leads and convert them into sales effortlessly. It also helps you in data organization, sales reporting, forecasting, customer segmentation and many more critically important tasks. Hence, it is vital to find the right tool for your idea.

Well, you may think that finding the best CRM tool is very easy. But it’s not as simple as you think. A simple Google search for “Best marketing or CRM tool for startups” gives you around 1, 41, 00, 000 search results. So, how can you rest assured about choosing a particular? Selling in this competitive world is so hard and judging which CRM tool to use is even harder. Fortunately, this article is going to save you from all hassles.

Read on to find tips on choosing the suitable CRM tool and website and mobile development company for your business.

How To Choose The Right CRM Tool For Your Business

Tip 1: Understand what you want first

Before starting your quest for suitable customer management relationship software, consider your exact requirements. It may sound obvious but it will help you filter out options as per your needs. Ask yourself a few questions:

  • What is the field of your business (eCommerce, non-profit organization, etc)?
  • Do you want the CRM to be highly customizable?
  • What specific feature-set you need?
  • What specific kind of content management system do you want?

Asking all these questions will help you narrow down options and settle on an option that is worth your time and money.

Tip 2: Check Usability

Usability is another important variable to consider when choosing the right CRM tool for your business. You are required to pay attention to each minute detail to know what exactly you want in your project and whatnot. Plus, take time to study the working and structure of the CRM you are likely to work with. This is because a user-friendly tool will ensure you time saving and boost productivity.

Tip 3: Integration And Open API

If your business relies on using different applications for executing business operation then this is the prerequisite feature you need to look for. Pick a CRM platform that offers your easy integration with several other business systems such as accounting software, emailing system, or e-commerce platforms etc.

Moreover, an open API lets you integrate third-party apps to provide you ease of working from a single source. Using this feature, you can sync data from external apps and also use third party applications with ease.

Tip 4: Proper Support And Training

Proper training and support is key for the successful completion of your project. A good CRM will you proper support to handle and manage project management tools. They will get you indulged in each step of project development. This is the sign that your chosen CRM will provide you prompt services to boost efficiency of results. Moreover, it will help you generate massive revenue for your business.

Tip 5: Factor In All Pricing

The pricing of your CRM will depend on the functionality and features it offers. However, you should choose the one that offers all-in-one solution and high-quality results within a reasonable budget. But don’t always trust the cheapest solutions.

For convenience many service providers offer pricing models that are friendly and prove economical. Also, there are likely to be hidden charges for updates and support services. So plan for these charges on the front side and understand them comprehensively.

Best CRM Software In 2020

  • Salesforce
  • Hubspot CRM
  • Zoho
  • Close
  • Agile
  • Copper

Remember, most CRM tools integrate with your everyday tool like Excel, Outlook, Tally or similar. But, some integrate better with some, so do not forget to check before zeroing on one.

Things You Should Avoid Doing While Hiring Website Development Company

1. Do Not Get Into A Rush

Many times people start projects with a lot of zeal but gradually they end up losing interest and get in the hurry of getting the website completed soon. Be it a mobile application or website, the development process requires its proposed time. In haste, you are likely to put development at risk only good research can save you from this.

2. Talk To A Web Development Company And Don’t Assume

Give as well as obtain all information and instructions regarding your project properly. If you want some additional services along with development, ask your service provider beforehand. If not, then choose the company that offers you the services you are looking for. Assuming everything on your own can put you into a dilemma later on.

3. Don’t Judge A Company By The Rates It Offers

If you want your project to turn as you desired, then overlook the rates. Invest some time and effort to find a website and mobile app development company that offers you quality services. The results of the company should be your priority and you should feel satisfied with their services.

4. Not Asking For Source Files

People often overlook the importance of source files. However, it is very important. Particularly, if you foresee changes in the future then without source files it will become difficult. You won’t have the freedom to manage your website or application. Thus, make sure the development company you hire is absolutely fair in this regard.

5. Not Respecting The Development Firm’s Process

Adhere to your web development company’s process, and avoid forcing them to switch to yours if theirs is different from yours.

The company has been in the field and is acquainted with all know how’s. Ask the company to provide you a detailed list of things they need from you and according to offer them what they need and whenever they need. Otherwise, you may become the obstruction in your own project.

Take your time to research and then choose a reliable development company and a CRM platform to provide your business with a strong presence. Follow the aforementioned guidelines and look for a CRM that helps you with successful applications and websites development. Thorough research initially will save you from hassles later on.