Published on June 9th, 2020
- Are you a business who is looking to improve sales, generate revenues and increase profit margins during the Coronavirus?
- Do you know how to cut costs, while growing your business at the same time, even during such tough times?
- Have you tried looking to ramp up your digital marketing activities to boost sales, branding, exposure and revenues?
A bad economic downturn is dominating news cycles ever since the Coronavirus pandemic started.
Reporters and governments are frequently citing losses in GDP numbers unemployment rates and other related figures to demonstrate the extent of the losses.
However, this situation also presents an increasing opportunity for brands. Digital Marketing has become the number one go-to-strategy for brands looking to make the most out of a crisis.
In this article, we will look at 5 key Digital Marketing Strategies, brands can look at to not only survive the downturn, but also create healthy sales and profits.
5 Digital Marketing Strategies Brands are adopting during the Coronavirus:
1. Focussing More On Social Media Platforms
Did you know that the average time a user spends on social media has increased three fold, during the Coronavirus lockdown, This means that people are spending a lot more time, using social media for their needs.
According to Digitrio.com.sg, brands who are looking to take advantage of this fact should start social media immediately.
If you are already doing social media, you should increase investments and ramp up the content creation process. This will help you connect more with your target audiences in the absence of traditional marketing (offline) channels.
2. Diversify And Set-up An Ecommerce presence
In nearly all corners of the world, ecommerce has picked up in a major way during the Coronavirus lockdown. Ecommerce companies have been saviours when it comes to delivering essentials as well as non-essential products and services.
If you were up until now, operating out of a brick and mortar store, you should look at creating your ecommerce store.
This will help you reach audiences online and make sales, like you would from your physical store. This trend is going to rise, as people would be wary of visiting physical stores even after the pandemic ends.
3. Explore Email Marketing As A Channel To Keep Yourself Connected To Your Customers
Email Marketing is a very less used resource that delivers fantastic returns on any campaign.
This digital marketing strategy is also very useful when it comes to building credibility, loyalty and relationships with customers. What happens when you do not interact with your customers for a long time?
They tend to forget you. A regular and personalized email marketing campaign can go a long way to keep customers engaged, aware and updated with what is going on.
Imagine if you have started home deliveries for your products. How are you going to let customers know? Through an Email Marketing campaign.
4. Less Reliance On Traditional Models Of Marketing And Advertising
If you are focussing on digital marketing and investing in it, you can lessen your spending on traditional channels.
This is not only good from a strategic perspective, but also financially feasible. In the post COVID 19 world, no one is going to accept leaflets at all.
This is something that most brands have to come to terms with when it comes to realigning their marketing spends.
Digital is much more affordable, trackable and result oriented than any older models of marketing or advertising.
5. Seek The Help Of A Digital Marketing Agency
Most brands fail to realise that they can get great work done at a fraction of the cost if they work with a digital marketing agency.
You do not need to spend salaries on employees, save office real estate, save on systems and ten other different overheads.
Running a leaner organization after the pandemic should be a major goal for all mainstream companies.
By taking help from experts in a digital marketing agency, you will not only save a lot of money, but also get great returns on your strategies.
Every business, no matter what their scale or size will have to find ways to adapt to the new reality. Without the same, they risk the chance of doing poorly and ultimately closing shop.
By following the above-mentioned five strategies on the list, you can ensure that your business not only survives but also performs well even during a crisis.