If you are new to SEO, there are a few things that you should know, starting with a few basic definitions.
- SEO, or Search Engine Optimization, as it goes is the method followed by the site owners for growing the number of high-quality organic search traffic to their website. For this they need to take help of the search engines like Google.
- Search engines on the other hand are the servers that rank the websites based on different specific and well-defined parameters with the help of their dedicated algorithms. These rankings determine how easily and often a site will be visited.
- By the phrase “organic search traffic,” it is referred to the website visitors who search it and visit it using specific keywords in the search engines and by clicking on a search engine result instead of a PPC or Pay-Per-Click ad. That means, organic traffic is the free visitors from the search engines and not the paid traffic that comes from the digital ads.
Now that you know what SEO is, you must focus on finding the best ways in which you can isolate the organic traffic on Google Analytics.
1. Analyze The Channel Reports
According to the Chicago based SEO Company experts, there are basically two main ways in which you can look and determine how your organic traffic is performing. The first way is to analyze the channels report. The process to follow involves going to the Channels Report following the path:
- All Traffic and
This will show you how exactly the different channel groupings are performing. It will show different analytics and metrics in terms of:
- The traffic
- Their engagement level and
The term ‘channels’ here refers to the different ways in which the visitors are finding out and visiting your website. These different channels can be:
- Paid Search
- Social and others.
You will simply have to click on the Organic Search option to know about the organic search traffic. it will show you the metrics of only those visitors that you gain to your site from organic search.
It will also show the Organic Keywords report later on. This report will tell you about all those sorted keywords that are top performing. Sorting will be done according to the metrics that you choose. To choose a specific metric and look for the specific keywords, the path you need to follow is as under:
- All Traffic
- Channels and
For example, if you want to know about the percentage of users who visit your site but leaves it immediately without performing any further actions, you will need to sort your organic keywords by bounce rate. This will help you to see those specific keywords that drive the most organic traffic that are not only of high quality but are also highly engaged.
You can also segment your organic search traffic by search engine in this way. This will enable you to look at specific search engines that are good sources of organic traffic and categorize Google, Yahoo, Bing, and others accordingly. Follow the path:
- All Traffic
- Channels and
In addition to that, you can also segment your organic traffic according to the landing page that are driving the maximum number of organic search traffic to your website. By landing page it is referred to the first web page that the visitor sees when they visit a website. The path to follow here is:
- All Traffic
- Channels and
- Landing Page.
However, to see the landing pages that generates the highest organic search traffic to your site, you will need to click on the landing page primary dimension on your organic keywords report.
With all these provisions and benefits offered by your channel report, these analytics will surely help you a great deal in creating a better SEO strategy just as required for your business.
2. Adding Organic Traffic Segment
You can also add an ’organic traffic’ segment to your analytics report to find more about your users. This will help you to further analyze your organic traffic but using a different report. This “organic traffic” default segment will be located at the top of the analytics report. This segment will allow you to dig deeper will allow you to dive deeper on several other aspects such as:
- Your audience
- Their behavior and
- Conversion reports for the Organic Traffic segment.
All these will enable you to deliver your visitors what hey want and exactly in the way they want. This will increase the SEO as well as your site ranking in the search engines.
3. Need For Measuring Impact On SEO
Now that you are aware about SEO and the different metrics in Google Analytics, you may want to know why you need these particular metrics to analyze so that you can quantify the rate of your organic traffic.
First, these analytics will help you in a great way to know exactly how to measure the value of your organic traffic with Google Analytics report. You will also be able to know why is it so necessary for you to measure the impact of your SEO.
- The reason is that this is something that is typically undervalued by most of the CEOs and small and medium size business owners. Why? This is because quantifying the value of organic traffic and SEO for a business is a unique challenge after all.
- Another reason to measure the impact of SEO is that just like social traffic the organic search traffic too often is placed at the top of the marketing funnel.
Therefore, if you do not measure the SEO impact just like most of the small businesses these days you will not be able to convert many of the consumers, if not all of them, into your paid customers when they encounter your website for the first time.
As such, not enough credit is given to the organic search traffic often. However, it deserves more than that for bringing in revenue to the business. Google Analytics will help you to do so and thereby help you maintain a better SEO result.