Software Review

15 Best Email Marketing Software Solutions For Small Business


February 1st, 2019   |   Updated on April 8th, 2023

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  • 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

If you’re wondering why marketers have been e-mailing you more and more, there’s one simple reason: email marketing works.

Email marketing is one of the cheapest forms of outreach available to a small business today. For small business owners, email marketing is a tool to reach existing and potential customers.

Selecting the right email marketing software can help a company get more queries and sales conversion. Email marketing software is a business solution that goes beyond sending emails and helps business send out email campaigns, promote their products or services, and track the performance of campaigns.

Here are 15 email marketing solutions that can help you grow your business:

1. Campaigner


Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Its features include professional email campaign creation, advanced list management and segmentation tools, and targeted email autoresponders and workflows.

Easy to use A/B Split testing increases contact engagement, interactions and conversions. Send more effective email campaigns based on customer actions and purchase history.

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Review: j2 Global

Pros: If the platform actually worked like it was supposed to and customer support was actually there i could mention 24/7 support and great features but this has not been the case at all Mailchimp and Mailigen both of which I reviewed are far far better bets

Cons: Customer service is supposedly 24/7 but when I would go to chat with them online they were usually unavailable even during normal business hours. My dedicated account manager would not answer emails and when I had tech issues he would ant to schedule conference calls to give vague assurances even when the issues were specifically tech related and from their end. Also when I first signed up it took weeks to solve the issue which turned out to be related to a program many use (think like IOS) and they do not plan a fix anytime soon. So if you use this very popular software you cannot use Campaigner on it for foreseeable future

Overall: Really disappointing experience they charged me a lot of money and it was a year contract when features which were vital were not working I asked to pause billing till I could use the platform – i tried to negotiate instead they made general promises and when I asked specifically to pause billing so i can use it they locked me into a recurring billing despite many tech glitches and features not working.

Now I am forced to dispute with my credit card company which is first time this year and something I almost never do. I don’t recall ever being locked into such an expensive long term contract where so much inflexibility was shown especially when They promise a lot and deliver little. Also, the PCMag review says Campaigner is great but Campaigner and PCMag are owned by the same parent company, I wish I had not read that review. Look at the review prior to mine also it seems that their service is deteriorating .

Read Full Review Here

2. Omnisend

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Omnisend is a robust all-in-one omnichannel marketing automation suite built specifically for ecommerce. More than simple email automation, Omnisend lets you integrate several other channels into your automated workflow so you can create truly customized automations.

Easy-to-use is Omnisend’s middle name, as you can do advanced marketing operations without needing to be a rocket scientist. With a user-friendly drag-and-drop email builder, advanced segmentation, and multiple channel integration, it’s definitely a tool worth giving a look. When marketers are looking to graduate from bulk newsletters to sophisticated omnichannel marketing, they look to Omnisend.

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Review: Omnisend

Best Email Marketing Software

Pros: What’s cool about Omnisend is that they really focus on the omnichannel aspect of marketing automation by allowing you to create workflows that use more channels than just email. In this way, you can create complex automation workflows in just a few minutes.

The segmentation they offer is also quite exceptional: you’re able to segment based on a variety of factors, such as campaign activity, shopping behavior, and profile data. Layering that segmentation will let you target customers any way you like, whether it’s by sending an automated birthday message or an abandoned cart email series.

Where Omnisend really shines is in their support. They offer 24/7 support no matter whether you’re a free customer, a paying customer, or even not yet a customer and just trying out the platform. For pro plans, they even offer a dedicated account manager to help with migration, recreating automation workflows, and anything else you might need.


One of the biggest cons to Omnisend is that the tool is not yet available on mobile. It would be nice to be able to manage campaigns and workflows on the go. However, if using Omnisend in a browser is okay for you, not being on mobile shouldn’t be an issue.

Overall: Omnisend is quite a solid marketing automation tool. It’s easy enough for smaller businesses to get a lot out of the email marketing side, and scales well with those who need something a little more robust for omnichannel automation.

Read Full Review Here

3. AWeber


AWeber is an email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love<3. Create and send modern, professional email newsletters to your audience with AWeber’s powerful email marketing and automation tools.

Build email automation flows with its drag-and-drop campaign editor. AWeber tags subscribers and triggers campaigns based on the links they click and the emails they open.  It creates personalized welcome emails, educational courses, lead nurturing campaigns and more!

You can gain a holistic view of your email campaigns as you see how many people open your emails, click links, go to your website and more.

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Review: Capterra

Pros: I’ve used Aweber since 2014, and I’ve never had an issue with them. Sure, they have downtime just like every other autoresponder a couple times per year, but it’s always fixed really quickly.

The deliverability is awesome, it’s extremely easy to use and their customer is support is insanely responsive. I have had to do a few minor changes to my account every now and then, I kid you not, they have taken care of my issues usually within 2-3 minutes of me opening up the chat.

Cons: I’ve heard that if you open a new account with Aweber now, you need to use their service for around a month using double optin, which could be annoying. When I set my account up several years ago, I didn’t have to do that. So if you’re planning on running paid ads etc right away, that might be an issue for you. If not, Aweber is awesome and I’m sure you’ll love it.

Overall: Fantastic. I don’t think I’ll ever change autoresponder. I’ve tried GetResponse and others and they are also awesome, but I like the simplicity of Aweber so I don’t really see why I would ever change.

Read Full Review Here

4. iContact


iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating.

iContact’s best-in-class automation and email marketing solutions and knowledgeable team members. Made scalable to serve the needs of high-volume senders, professional marketers, and businesses new to email, iContact’s easy-to-use technology, available in both English and Spanish versions, ensures that every customer has what they need – whenever they need it – to succeed.

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Review: Capterra

Pros: When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons: Their templates leave much to be desired. If you have some HTML/CSS knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however, if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Overall: The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.

Read Full Review Here

5. Constant Contact

 Constant Contact

Constant Contact is an email marketing tool that includes free personal coaching and support by phone, email, chat, and in person.

Hundreds of thousands of customers like you trust Constant Contacts effective, easy-to-use email marketing tools and more to help increase sales, engage loyal customers, get new customers, and generate positive word-of-mouth. See for yourself discover why Constant Contact is the #1 choice in email marketing with a free 60-day trial.

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Review: Capterra

Pros: The feature that is most useful in my current job situation is the technology this program has to track opens and clicks for basic to intricate emails that are sent out to customers. This helps us to determine our most interested and time worthy customers/prospects for different products.

Another thing is that you can import/export large amounts of data whenever you need it, and they have the tools all over the website that can help you every step of the way how to get the most out of the email campaigns. Continuous updates and features are added to the website monthly, with an article explaining all about it pops up in your notifications.

Cons: Sometimes if there is too much data/campaigns integrated into the website it can slow simple tasks down by large degree. Also there are many late night website touch ups they need to do to make the program better – but also annoys us night owls that like to get projects done late at night.

Overall: Sending emails out on a daily basis and extracting that data keeps my boss happy and healthy. We are always checking out their new features that might help us even more on our marketing trails. For what you get, you are not paying too much which is cost effective!

Read Full Review Here

6. GetResponse


“GetResponse is superior to any other email marketing software. Its UI is awesome and super fast. In terms of features, it’s ahead of everyone; it’s also super easy to set things up.”

It creates and publishes high-converting squeeze, video, and promo pages with our drag-and-drop editor, advanced optimization tools and integrations, and more than 100 mobile-ready templates.

GetResponse enhances your customer communications with a complete webinar marketing solution. It sends invites, reminders, and follow-up emails automatically and gets more leads, conversions, and sales.

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Review: Sarah F

Pros: GetResponse is an excellent web-based facility which we use to manage multiple emailing lists for various brands. We particularly like the ability to create saved searches, individual campaigns and an easy to manage database. The wysiwyg editor is very good and works very well with our HTML code.

Cons: We have occasionally had the odd problem with emails corrupting post send which is not ideal but have found as long as we schedule for a few minutes ahead and then check the preview we can get round this issue.

Overall: GetReponse makes it so easy to manage our database, we can integrate it with other facilities such as mail munch and customers can unsubscribe to their choosing without any effort on our part.

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7. SendPulse


SendPulse is a platform which offers multiple channels of communication with customers: email, web push notifications, SMS and Viber. You can send different types of messages separately or combine them into autoresponders.

Emails created in the editor look equally good on different devices and screens with any resolution. Among many templates, find one for any event or activity. It takes up to 10 minutes to create an email. You can create a subscription form of any type, customize the fields, add an image, and much more in our editor.

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Review: Robert C

Pros: The best thing I like about sendpulse is ease of use. You can very easily set up an automated email flow along with SMS message all in the same program. You can build custom temples emails and SMS message. You have the ability to use variables to make your campaign be more personalized.

You can import emails or build them with HTML builder also. Click and drop email builders make it very simple. You also earn credits that can be used to pay for services. Customer support is fast and. Very helpful.

Cons: The big issue is speed, they do have an issue when it comes to. Page speed when saving email templets. It can be a little frustrating when you are trying to fix something small.

Overall: The ability to send multiple personalized emails and sms message to my whole list or I can segment down to a small group. Very good value.

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8. Mailerlite


For small businesses that are just beginning their email marketing or newsletter efforts, Mailerlite may be a perfect solution. With unlimited free emails and access to features when emailing under 1,000 subscribers, this mailer is a no-nonsense, intuitive tool.

Discover how its ease of use and 24/7 support set us apart. All plans include unlimited emails and the latest features to grow your business, like landing pages & automation. You can design emails without HTML! Mailerlite has made it super easy for you to create newsletters that look professional and show your unique personality.

Get better results by doing less work! Its email automation tools help you build sophisticated campaigns with no technical skills required.

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Review: Capterra

Pros: MailerLite is one of the best and easy-to-use email autoresponder out there. What I like most about MailerLite is its novice-friendly features and easy-to-use interface. It allows even new users like me who don’t have the required technical skills to send beautiful and elegant emails to my subscribers.

But for me, the best feature of MailerLite is it’s totally free for the first 1,000 subscribers. So if you have a pretty small subscriber list, then you don’t have to pay anything but still, you can use all the necessary functionalities.

The Customer Service is also helpful and responsive with their ‘Chat Features’

Cons: Perhaps, one of the biggest disadvantages of MailerLite is that they do not allow Affiliate Links. This is crucial especially for users who are relying on other people’s list when selling their products.

Overall: Free up to 1000 subscribers. You don’t have to pay them anything if you are just beginning to build your list.

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9. VerticalResponse


Choose a template to customize based on the type of email you want to send. Change the look and feel to perfectly reflect your brand. Add, delete, move or modify pre-formatted content blocks to fit your needs. You’ll have a responsive email campaign ready to send in minutes, no coding or design experience needed.

Send an automatic follow-up email to those who missed your first message. People receive 80 to 120 emails per day so it’s easy for communication to get lost. Automatically deliver the right message at the right time based on customers’ interactions with your previous emails. Automate a campaign to welcome new subscribers, nurture relationships, keep engagement levels high and meet your unique business needs.

Increase the size of your email list with an online form that syncs with your contact list. Effortlessly upload or add your contacts to create segmented email lists. Amazingly simple search helps you find, manage and update individual contacts.Send your emails and social posts immediately, or schedule for later. Create them whenever it’s convenient for you.

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Review: Michelle M

Pros: This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons: At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Overall: Ease of use

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10. MailChimp


MailChimp is an email marketing tool that was created to grow with your business. With millions of customers come millions of insights. Mailchimp puts your data to work so you can gather insights on your most successful campaigns and get personalized advice for your next move.

You don’t have to be a designer or tech whiz to use Mailchimp. MailChimp’s design tools make it easy to create sophisticated campaigns that shine a light on the best of your business.

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Review: Grayson T

Pros: It makes a very difficult facet of growing a business fairly simple. Collecting emails. The hardest thing to do in today’s society is get somebody to hand over their email. And while MailChimp doesn’t automatically convince people to do so, it gives you great tools to sway their confidence. You get free landing pages that you can use with directing traffic to your site to add incentive to their email. “10% off if you join our mailing list!”

You can also schedule automatic emails to follow up a purchase to request a review or offer a repeat buyers promo. They give you templates to help build these outreach options with expediency and efficiency. It’s really hard to not find reason after reason to use MailChimp of you have your own business, especially an internet based business. You’re not nearly as effective without it.

Cons: Very little. You have to subscribe, and the levels are tiered for number of emails so you pay more as you grow but that’s also beneficial to the initial user with a small customer base. Only pay for what you need. There are myriad options to use as well, so the average user may need to really learn the system to get the most from it. Take advantage of it though and it’s worth your time and money.

Overall: Outreach. Automated email collection, retention, and outreach.

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11. Moosend


Moosend is a marketing automation and email marketing tool that helps brands create and nurture client relationships. From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses. Effortless and flawless email design, user-friendly list management, state-of-the-art automation, and reliable analytics, brought to businesses by Moosend.

You can automate on the go, design your own automation workflows, sync up your data — without restrictions. Its online app handles email automation so that you can focus on growing your business, not sending out emails.

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Review: Yannis I

Pros: Customer Support. Consistent function and 100% uptime. Really excited about the new automation features.

Cons: Internal newsletter editor can be easily improved. The update that is on beta works great and we are waiting for it to go live.

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12. HubSpot Marketing

Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer. Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. Hubspot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

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Review: FinanceOnline

Hubspot’s marketing automation goes beyond traditional email marketing, as it allows users to design their own workflows, prepare, format, and publish content, and seamlessly integrate contact profiles and information to make the most of their campaigns. Basically, HubSpot marketing makes it possible to work in a familiar environment, and segment, nurture and evaluate leads in a more personalized way.

The best way to think of HubSpot marketing is as a ready-to-use marketing funnel – you simply create an account, place contacts in the most appropriate stage of the funnel, score them, and personalize and distribute your content. Once done with nurturing and evaluation, this system also gives you access to traffic data (a special lead timeline) and lets you analyze the impact of your marketing strategy on sales and overall performance.

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13. Wix ShoutOut

Wix shoutout is an email marketing platform that makes it simple to create, send and share stunning email marketing campaigns with your customers.

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Wix shoutout makes it possible to deliver and share beautiful emails in a matter of minutes, while also including a wide variety of marketing options.

The system purports to deliver an intriguing mix of email, stats, and social media integration.

Done a review about Wix website builder and it performed exceptionally well. Let’s see if Wix shoutout can hold the same quality standard.

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14. Zoho Campaigns

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Review: Capterra

Pros: I use Zoho campaigns to send out a daily 8,000 person newsletter. I have used Zoho campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons: I would like there to be more subscriber reports in Zoho Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Overall: the team at Zoho campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in campaigns. Overall been very easy software to use on a daily basis.

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15. MailJet


Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.

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Review: Trustpilot

Mailjet has been a pleasure to use. Easy to create attractive and effective emails, and to see how they reach, and succeed or fail to intrigue, a target audience. I feel I’m in the hands of professionals. Thank you main jet.

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Additional Email Marketing Software For Small Business


Pros: Starting at a monthly subscription as low as $8.99, EngageBay is feature loaded, easy to setup and use and has complete access in the cloud. It can be integrated with many third-party applications.It has excellent lead and pipeline management. Customer support is among the finest in the industry with prompt resolutions to issues.

Cons: Though the app is totally mobile responsive, native apps for iOS and Android would be a great value add. Also, ad integrations would be useful. They can enhance their social suite as well.

Overall: At such an affordable price and offering almost everything that HubSpot offers for small businesses at a fraction of the cost, this is a steal. Because of its simplicity, even non-tech savvy business owners won’t find it difficult to use and users will experience good growth for their businesses.

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