November 28th, 2019 | Updated on July 3rd, 2023
If there is one thing certain in the world of digital marketing, then it’s the fact that Google is going to keep changing its algorithms.
This is expected to happen as well but the coming year has some extra surprises stored for anyone looking to create successful SEO strategies.
In fact, if you wish to have a higher return on investment (ROI), then look no further than these 7 advanced SEO strategies that take into account all the latest trends and developments in the world of digital marketing.
1. Improving Speed
Technical SEO is important in its entirety but if one segment is going to dominate the next year then it’s going to be speed. Users cannot be expected to wait 10 or 20 seconds for a page to open when your competitors’ pages open in the blink of an eye.
Furthermore, the faster di pages open, the faster will you able to convert a lead into a sale if your call-to-action buttons are properly optimized.
You should discuss increasing speed with the webmaster, as there are several methods to do so, the most common one being the selection of a solid web hosting company.
2. Creating A Mobile-Friendly Website
Another SEO issue connected with speed is mobile-friendliness. Not only should all the pages on your phone open fast but they need to look the same across platforms.
In terms of SEO, this fact is a strong indicator that the number of people who are accessing your website on their smartphones and tablet is only going to increase in the future.
That is why a mobile-friendly website is something that you should toy within 2020 by letting it fly under your SEO radar.
3. Longer Blog Posts
Inserting a single keyword and leaving a blog like that is a sign of a sloppy marketer. What you really need is a list of keywords to be inserted into the text that has to be long enough to cover the topic in-depth.
On the other side, the text has to be easy to read so it would retain the reader’s attention, turning a visit into a lead.
Furthermore, the longer the blog posts are, the greater are the chances that a crawler will find them and show them in the search results.
Keep in mind that extending blog posts doesn’t mean that you should decrease the quality of the pieces you are writing.
For instance, if you’re writing a blog on Australia’s surfing beaches, adding a few more places to the list doesn’t imply that you should write less about individual seaside resorts.
4. Localizing SEO
During the early days of digital marketing, only big businesses used SEO to bring in more ROI. Nowadays, your local grocer probably has a Facebook page where you can review their business.
Devising an SEO strategy for a local business is harder than for a multinational company.
If you wish to improve SEO for a business located in the Sunshine Coast region, contact local marketing agencies.
They will know best what drives sales and what type of content to create for your business to hit off along Queensland’s coastline.
5. Keep Refreshing Old Content
In terms of content creation, the launch of a website is the most peaceful time for the marketer.
They have already commissioned all the content they need for the first couple of months do they can rest for a while.
However, as time goes by and new content is constantly uploaded, you shouldn’t forget to refresh old content.
There are numerous ways to do this, as even adding a single picture to a blog post will change the post date, making the article instantly topical. You can follow the headlines for fresh info you can add to the text by inserting links.
6. Adding Solid Backlinks
Every page on our website probably has a lot of backlinks but are they good enough? This is the question you need to ask yourself in 2020 because there are many bad backlinks that are outright spam.
The backlink should come from or be featured on a credible or popular website.
For instance, you can partner up with a YouTuber or an Instagram influencer so they would include backlinks to your website in their social media posts.
In fact, social media is going to be the hottest source for backlinks in the year to come so don’t miss out on this trend. Guest blogging is another way you can increase the website’s network of backlinks.
7. Disseminating Content On Social Media
Having pointed out the importance of social media in backlinking, we should remind you to disseminate the content you create across various social media platforms.
Don’t open too many accounts but the ones you do manage, try to keep them updated. If a client opens your Facebook page and sees that the last post was over a month ago, they are less likely to get interested in the brand.
We are stressing the importance of social media because it is expected that in 2020 social media lads will take over the ones generated using search engines.
Namely, people are on Facebook and Instagram all the time and if they see what they like there, they won’t bother opening Google search.
Improving ROI in the coming year won’t be easy due to Google’s ever-changing algorithms. However, if you localize your SEO, improve speed, and add solid backlinks, you can hope for an increase in total sales in 2020.