February 18th, 2021 | Updated on November 9th, 2021
In today’s world, there are so many ways to have a successful business. But the inevitable truth is that it’s hard to truly be successful without creating a strong digital presence.
And if the events of 2020 taught us anything, it is that your company must be accessible through digital platforms or it could be the end of it.
So, what are some things that you can do to boost that presence and take your business to the next level? Well, we have a couple ideas for you to try!
What Is A Digital Presence?
Digital presence comprises a website, social media pages, YouTube videos, Google and Apple Maps, online review, guest blogging, content marketing etc.
It is necessary to have a presence in all of the above-mentioned domains as some businesses prefer to create more videos for social media, and for others, content, articles, etc hold more importance.
Why Should You Build A Digital Presence For Your Brand?
You get an ideal platform to communicate with your customers and let them know about the best features of your brand.
You can distinguish your brand from your competitors if you have a strong presence across all digital platforms: website, social media, YouTube etc. You can set the narrative about who you are with a small budget.
The best thing about digital presence is that it touches upon all the areas where your potential customers are present. You can start conversations with them in no time.
Google, Yahoo, or Bing help billions of online users find the content they need at a rapid pace. In 2019, almost 30 percent of global web traffic was generated via online search usage. Many of these searches were carried out to find information on local businesses. This stresses the importance of the Internet as a tool for business.
How To Promote Digital Presence?
Send Out An Email Newsletter
Sending out a company newsletter will keep your customers in the loop about new updates, but it can also be a great space to link those new products, too.
This can help to drive up sales and get more clicks on your webpages. You can also add in special email exclusive promos that will help to additionally boost sales, build loyalty, and make it so you are reaching new people.
Utilize Social Media
Having a good grasp on social media is a surefire way to make sure that your company has a strong digital presence.
You can reach your followers instantly and get feedback even quicker. Plus, there are so many different social media channels that you can always reach them, no matter what platform they are on.
Like with the email newsletter, you can offer specific promos for your social media followers. This will improve your presence because everyone loves a discount code.
Get Professional Help
Of course, it is easier to keep things in house most of the time, but sometimes you need to bring out the big guns to be sure you are doing things properly and as well as possible.
If you are trying to focus on your sales, you are most likely not focused on how many website views you are getting.
By employing a PPC agency, you can ensure that you are working toward driving your digital presence up, at all times, and not doing the majority of the heavy lifting. There is no harm in getting help, and you will be so glad you did.
Make Your Website Mobile Friendly
Yes, having a website is one thing, but most people nowadays don’t have desktops anymore, and they do their buying, searching, and saving on their mobile devices.
So, it is crucial to keep up with the times and make sure that your company’s website is formatted and ready for mobile usage. It can make a huge difference when it comes to sales and views, because it will be easier for people to navigate.
Separate The Personal And Professional
Keeping your personal life off of your company’s pages is vital for the success of your business.
Yes, people love to see the faces behind the company, but if your goal is to strive for true success, you want to be sure that there are only professional items being put forward in your company’s digital image.
Make A Stand For Inclusion
Inclusion is something that should be a priority always, for you and your business. But it is extremely important in today’s world to make your efforts and stances well-known.
This will make it so your customers know you work hard to give everyone a voice, and it reaffirms to your employees that you have their back, no matter their differences.
Plus, you will feel good knowing that you are standing up for what is right, just, and you are making a space for everyone at the table.
Know that though there are tons of ways to improve your digital presence, you just have to be willing to find the one that works best for you.
Once you put in the work, you will be able to reap the rewards. We hope that you find your digital footing, and that you make the waves you are hoping for!