January 7th, 2021 | Updated on August 4th, 2021
Instagram is the most rapidly evolving social media platform. By the end of 2020, Instagram had more than 1 billion global users. Between 2019 and 2020, Instagram recorded 22.9% growth, adding 186.3 million new users.
It is quickly becoming one of the best social media platforms you can use to market your business, given the heavy traffic it attracts daily.
As of July 2020, the United States ranked first with an Instagram audience of over 130 million users. India ranked second with 100 million Instagram users 578364.
Instagram is no longer just a photo-sharing platform. It has introduced lots of features that are being used by businesses to promote and sell their brands.
It guarantees to build your logo, marketing it, and increasing sales within a concise duration with over one billion active users. All you need is a smart phone or device with internet network connectivity.
Open an Instagram account on any browser that is compatible with your mobile device, and you’re good to go.
Instagram will allow a law firm to:
- Communicate with the audience
- Build social media presence
- Showcase your services
Define The Purpose Of Your Logo/Brand
Before you dive right into marketing, you should first outline your goals and objectives. That includes why your brand belongs on Instagram.
It could be because you want to extend the clientele base, connect with existing clients, or increase blog traffic, among other objectives. The explicit purpose of your brand on Instagram should be in line with your company values.
Create A Signature Style
Your law firm requires a unique signature style that will make it stand out. You want your legal industry social media campaigns to be distinct.
Whenever the audience views your brand online, they should be able to differentiate it from your competitors.
Post Quality And Consistent Content Regularly
Any successful marketing strategy requires quality and consistency, and the same goes for Instagram marketing.
Before you upload any media for your target audience, make sure it meets your standards of quality. There’s no way to tell what could go viral. You want widely shared content to reflect well on your brand.
Create a schedule to determine when to post content on your account. To avoid long gaps between updates, you can appoint someone to do that on your behalf.
Most companies today recognize the need for a social media director or outside marketing services. It would be wise to create enough content for up to two weeks at a time and post daily so your audience frequently sees new content.
Keep A Watch On Your Account And Be Active
One of the most serious mistakes you can make is to post content and then not engage. If your audience asks questions and you do not answer, they lose focus and move elsewhere.
You will be required to comment, follow, and answer any queries from your audience. Using Instagram bots to follow, comment, and answer the audience kills their morale and interests. Besides, you may also lose out on prospective clients.
All you need is an innovative and active mind to update your account and follow up with the audience regularly.
You should engage the services of an eager user of social media marketing platforms. If they’re also knowledgeable about the law, that should ensure your content is relevant and useful to your audience.
Brand Your Hashtag
If you create branded hashtags, more Instagram users will be allowed to follow your law firm’s posts easily.
All captions on videos and photos should have hashtags with your law firm’s name and location.
Search for popular hashtags with up to 50,000 posts: look for photographs, and like them to get your account noticed. That is a sure bait to get followers on Instagram and build your brand.
Using Instagram can bring new life to your brand, define your signature style, and connect you to more clients.
It also gives you a new platform to share content with your target audience. If used effectively, the results can be an overwhelming response from current and prospective clients.