May 1st, 2020 | Updated on March 22nd, 2022
SEO, also known as, search engine optimization is a vital part of being successful online with your business.
SEO is what determines where your website appears on search engine lists. The higher your SEO ranking the higher up on the list your site will appear.
Ford sample, let’s say your business specializes in accounting. If you have a strong SEO your site will appear on the first page of the search engines list when a consumer types in ”what does an accountant do”.
There are several aspects to consider when trying to boost your SEO ranking. In this article, we will cover the three main types of SEO, and how to use them properly.
Three Types Of SEO
In this article, we will cover content, backlinks, and usability. These are four of the main types of SEO and can greatly increase your ranking if used right.
On top of SEO, you also have to be concerned with SEM. Want to find out more about SEM, check out this site.
1. Content
First and foremost, your content is by far your greatest SEO tool. Each page on your site should have at least 300 words on each. This makes them more visible to search engines.
Your content should also include relevant keywords. As a rule, you’ll typically want between 2%-3% keyword saturation. Anything more is technically considered keyword stuffing and could penalize you with search engines.
Also, be sure to use keywords in headers and titles on your content. This shows the search engine that the content is relevant for specific searches.
2. Backlinks
Backlinks are another very important aspect of SEO. Backlinks are links on other sites that go back to your site. Having several quality backlinks shows your site as an authoritative source.
To get more backlinks to consider reaching out to sites to do a guest post. These are posts you create for another site that is relevant to your services. In this post you will include a link back to your own content thus, improving your backlink numbers.
However, if you have a lot of backlinks from questionable websites, this could also penalize you with search engines.
It’s important to check your backlinks frequently to ensure they are from reputable sites.
3. Usability
Believe it or not, the overall usability can also affect your SEO ranking. If it’s easy for consumers to navigate your page and content it positively affects your ranking. This means no broken links or massive amounts of ads and pop-ups.
On the other hand, if you have a lot of broken links, or it’s hard for users to navigate your site then this will negatively impact you.
Always check to make sure your links are still working, and that ads and pop-ups aren’t taking over your content.
SEO In A Nutshell
Overall, practice makes perfect. The more you utilize these types of SEO the more natural they’ll be to use. It’s also important to remember these are just the basics and by no means exhaustive.
While there is plenty to learn as a DIY SEO specialist or small business owner, the expertise offered by professional SaaS SEO agencies can help take your campaign to the next level with a healthy balance of on-page optimizations and off-page strategies.
Don’t forget to check out our other awesome articles about SEO on our blog. We hope you enjoyed this article and we encourage you to share it on social media with your friends and family.
