Published on January 14th, 2020
In spite of being one of the most recent marketing techniques, SEO has evolved at an unbelievable pace.
The fundamentals of SEO have not changed much over the years, but the methods to achieve it have gone through a major transformation since it started.
In fact, they tend to change at a much faster pace and trends of the previous year are often replaced by a new one in the next. The same can be expected in 2020 and through this post, we are going to look at what’s new and trending in 2020.
1. Mobile Search And Voice Search
It is well-known by now that for a large number of users, mobile devices are the primary devices for using search engines such as Google or Bing. Apart from that, they spend about a quarter of their waking time using them.
This has prompted Google to introduce the mobile-first index, which considers the mobile version of the websites for ranking them
Voice search is an upcoming trend and is not very big at the moment, but is expected to grow as it offers the convenience of getting the service even when your hands are full, literally.
In both cases, the requirement of a brief and well-defined answer is going to be a priority and the fight now is for the top spot with a snippet and not the top-
How to Optimize?
To achieve this, your website will need to be made mobile-friendly and quick to load. Also, the content will have to be optimised for the top spot with the snippet as the mobile users often do not scroll and voice search is likely to reveal only one answer.
This can be done with good research on trending questions and proper structuring of your content prepared around these questions.
2. Semantic Search And Intent Optimisation
Using precise keywords for optimisation is an old trend with Google, but the industry is still trying to catch up.
Instead of the exact string, it is the query and the intent that holds weight. This is somewhat obvious from Google suggestions as well as search results.
To combat this change, what is required is content that provides a solution because that is what the users are looking for and Google has understood that. It is high time that the businesses understand it too.
How To Optimise?
Research to understand how Google interprets a query and what kind of solution it provides.
Semantic research tools can help you with some ideas for providing better solutions to a single query, well enough to impress Google. These can be conveyed to the content development team for incorporation in their output.
3. SERP Marketing And Content Diversification
Google has moved from being just a search engine to being the result destination. Very often, the information that the users are looking for is available on the results page itself. Google provides all-inclusive answers to any query.
The result pages show the top results, images, a knowledge graph showing all that Google knows about it, a carousel of related videos and an interactive list of related questions that are compiled base on questions posed by other users.
The organic results are somewhere in the middle, feeling very lost and that is why now the focus has to shift from organic listing to SERP Marketing. The content, now, has to be optimised to appear in the video results or the “People also ask” section.
How To Optimise?
Look at your current position and find out the areas that you need to capture on the SERP. You need content in the various formats that appear on the results page and that itself can be a challenge, but the scope it offers you is big.
A collaboration strategy for content could be helpful in providing you with natural backlinks, developing trust and getting distribution via shares.
Planning and organising your marketing strategy using an editorial calendar can make your implementation smooth and co-ordinated.
4. Structured Data
Google has updated its guidelines to include support for several types of structured data such as FAQ page and fact check.
Google extracts the data from the pages of the publishers and offers them exposure in exchange. Anyone who is not able to keep up with such changes will lose out to those who do.
How To Implement?
You can make use of several tools and plugins available to facilitate this. These are easy to use for anyone, even if you don’t have the technical knowhow about them.
SEO has been changing fast and will continue to change. It has become important that an SEO company in India must keep up with these changes to remain in the race.