December 17th, 2020 | Updated on July 3rd, 2023
Nowadays, competition in the home services industry is at an all-time high. Companies such as those that would provide modern outdoor lighting in Canada would use every strategy and technique in existence just to get ahead and attract potential clients before their competitors do.
However, traditional marketing tactics such as TV ads, posters, and flyers aren’t enough anymore since a majority of people these days are spending most of their time on the internet. So, if you’re planning to extend your reach and obtain more clients, it’s high time that you take your business strategy to the next level: digital marketing.
However, starting an online marketing campaign isn’t as simple as it sounds. You can’t just start a web page and expect droves of clients to flock in right off the bat. Digital marketing requires careful planning, strategy, and a proper understanding of online marketing tools.
While you can make things easier on yourself and hire professionals to do the work for you such as starting a plumber social media marketing campaign, it would be to your advantage if you have a better understanding of how online marketing works. To help you, here’s a guide to starting your own digital marketing in 2021.
What Is Digital Marketing?
Digital marketing is basically using the internet to promote your business and reach as many potential clients as possible across multiple online platforms. Most companies use this for the following purposes:
- Brand positioning
- Lead generation
- Spreading brand awareness
- Customer or client acquisition
What Are the Advantages of Using Digital Marketing?
Online marketing is more than just another avenue for advertising your home service business. It has several advantages that make it far more effective than traditional marketing methods.
Among the many advantages, digital marketing:
- Is less expensive than traditional marketing
- Allows your business to reach a wider audience.
- Fully customizable
- Trackable and measurable
- Targets a specific client demographic
- Shareable across various online platforms such as social media and forum sites
Steps in Starting Your Digital Marketing Campaign
If you’re interested in starting an online marketing campaign, knowing the proper process is critical. To help you with your efforts here is an effective guide to digital marketing.
1. Know Your Target Customer
If you already have an established local home service business and a steady customer or client base, then you must be doing something right. There must be a reason why your patrons keep coming back to you despite not having an online presence.
Finding out what your patrons like about your business is an essential first step in digital marketing. You can start by asking yourself these questions to determine their continued patronage:
- Do they like the services you offer?
- Do they like your shop’s location?
- Do they like the level of customer service you provide?
If you’re still unsure about your answers, you can start a survey asking your regular clients about the things they like and the things you can improve on. Doing so will help you understand who your customers are and how your company fills their needs.
The information you gather will be greatly beneficial in creating your digital marketing strategy and help you determine the following:
- Target customer demographics
- Ways of attracting new clients
- An insight into what future services you might offer
- Digital marketing style and presentation
- The type of content that will be featured on your webpage.
2. Provide Good Quality Content
Nobody wants to visit a barebones website that only features product descriptions and price rates. In fact, when you perform a Google search, most of these web pages are found at the very bottom of the list. This is the reason why most home service companies, such as PT General Contractor Inc., have a reasonable amount of content on their sites.
If you are planning to build your own website or update an existing one, it’s always beneficial to have it packed with helpful and informative content that directly relates to the services you provide. Moreover, good content isn’t just a mere filler for a site; it’s a crucial part of digital marketing that incentivizes people to visit your web page.
Here are the reasons why quality content is essential to a website:
Good Content Provides Value for Visitors
When people go online to look up topics regarding home, office or shop improvements, they prefer going to sites that contain informative content. Having this on your website increases its value to visitors and will result in the following benefits:
- Increases traffic to your website
- Encourage engagement from visitors
- Incentivizes visitors to browse and avail your services
- Motivates readers to share your content on other online platforms
Great Content Generates More Sales
A well-written blog can build trust between your company and the reader. Furthermore, this will help convince the reader to see your business as an authority in the industry and drive them to patronize the services you offer, thus generating more sales.
A Website With Well-written Content is Always Relevant
Websites with well-written evergreen content will always stay relevant for months or even years into the future. Always make sure that your website contains blog topics that can stand the test of time so people will always come back and check them out.
3. Optimize Your Content for Search Engines
When producing content such as blogs, always make sure that they are optimized for search engines. By employing SEO tactics such as making use of relevant keywords and adding internal links, you’ll be able to raise your website’s rank in Google search results, therefore making it more visible to most users.
4. Create A Social Media Profile for Your Business
One of the most effective digital marketing tactics is to promote your website and content on social media platforms such as Facebook and Twitter. These are among the most visited places on the internet, so utilizing these platforms can grant you these benefits:
- Increase your company’s exposure and reach
- Attract potential customers
- Allow instant access to your website.
- Makes it easier to post updates and promotions.
Digital marketing is the future so it’s highly recommended that you take that necessary first step. The results of your efforts may not be immediate, so continue to improve and learn.