Published on December 17th, 2020
Your massage therapy business is all set for operations. Your clinic has all the necessary supplies and equipment as well as a team of licensed therapists on staff. Furthermore, you have your website up and running. However, you noticed there’s one thing that’s missing: clients.
Without clients, you won’t be able to generate revenue to pay the necessary expenses and grow your business. You can turn to traditional methods of marketing to attract customers, the only question is, will it be enough?
People nowadays spend most of their waking hours on the internet. If they ever require massage therapy services such as an RMT Kitchener, all they have to do is perform a simple Google search and they can instantly see a list of available services in the area as well as links to their respective websites.
If you want your business to gain more clients, then you have to boost your online presence and place your company’s name on top of those search results. The solution? Optimize your online presence with local search engine optimization (SEO).
What Is Local SEO?
Local SEO is a search engine optimization strategy that focuses on optimizing a website to be more visible in local search engine results. With this in place, people will be able to find brick-and-mortar shops in their area with relative ease, thus increasing the number of clients.
What Are the Factors That Affect Local SEO Ranking?
There are several key factors that affect Local SEO rankings in a Google search. Understanding these will give you a better insight into optimizing your massage therapy website so it will have better local visibility compared to the competition.
These refer to on-page factors that are checked on your website during a standard local Google search. These include the following:
- Keyword usage
- The presence of vital details such as business name, address, and phone number
- The website’s mobile-friendliness
Google My Business (GMB)
GMB is a free tool that allows businesses to manage and promote their online presence across Google, including Search and Maps.
Behavioural signals are user-actions that indicate how they interact and engage with local business listings and websites. Here are the most common user signals that Google monitors:
- Click-Through Rate (CTR)
- Social Media Check-ins
- Mobile Clicks to Calls
This refers to any online mention of a local business’s name, address, and phone number (NAP).
Most customers will always check online reviews to see if a business is trustworthy, reliable, and legitimate.
These refer to content that users consider relevant to a local area. These include the following:
- News articles
- Event announcements
How to Boost Local SEO for Your Massage Therapy Business?
Unlike general SEO, local search engine optimization requires a more targeted and strategic approach. Furthermore, you need a better understanding of manipulating certain tools that will help you increase your website’s visibility in a local Google search.
Here is a comprehensive guide on boosting local SEO for your massage therapy business:
1. Optimize Your Website for Google My Business
If your massage therapy clinic isn’t listed on Google My Business, then it’s high time to create a profile and claim your listing. This tool plays a crucial role in a local google search since this helps the search engine verify that your company is legitimate.
Once you fully optimize your business profile for GMB, your website will have a very high chance of showing up in local search results including Google Maps and local pack. To optimize your website for Google My Business, make sure to do the following:
- When creating a Google My Business page, make sure it’s filled out.
- Always keep your information up-to-date.
- Fill out the “Frequently Asked Questions Section”.
2. Earn Online Reviews
Google rewards businesses that provide great satisfaction to users, so naturally, these would rank higher in local Google searches. The reviews found in your GMB is a strong indicator of this.
Therefore, after giving a satisfactory therapy session, always ask your customers to leave a review. Once their review has been posted, respond to them right away.
However, there are times where you can either receive a bad or fake review. Since these will affect your local SEO, here’s how to deal with them:
- If you believe the review is fake, report it to Google and provide supplemental evidence. Never respond to a fake review.
- In case of a bad review, apologize to the customer and ask them to contact you to resolve the issue. There’s still a chance that they might amend their review if they’re satisfied with your follow up.
Remember one thing though, Google will penalize your business if it’s proven that you were buying reviews or using fake accounts to boost your review score. So avoid this at all costs.
3. Do an Analysis of the Competition
Checking out your local competition is a good way to get some insight on getting ahead. Use SEO tools such as SEMRush and Spyfu to see what keywords your competitors are ranking for and use the data collected to build a list of long-tailed keywords that you can use on your content.
4. Optimize Your Pages With Local Area Keywords
Each time a user performs a local search with a geographic keyword, they want to find a solution near them. This means your location-specific pages need to be optimized for both their needs and their location.
Since your priority is to have greater visibility in a specific geographical area, you have to adjust your URL, Title Tags, headers, and other data with keywords that fit local searches.
Here are tips on how this is done:
- Make sure to Include geographic keywords in each title tag, for example, “massage therapy Whitby”. This will make it faster for search pages to find your page and show that it’s relevant to readers.
- For local pages, make sure that each title tag is unique.
- Put your local service keyword first with the name of your company placed towards the end of each title tag. Displaying the most essential information first is important since most readers generally read from left to right.
While meta descriptions don’t have a direct impact on local SEO from a technical aspect, they do enhance the click-through rate of your pages. When optimizing these, remember the following:
- For massage therapy, using words such as “maximize your health” will grab their attention, so make sure to include them in your meta description.
- Be creative with the number of words you use since Google will cut down long meta descriptions. Try to keep them below 160 characters.
5. Optimize Citations
One of the most important factors that affect local search engine results is citation signals. To help improve your local SEO, you have to make sure that all your citations are consistent because of 2 reasons:
People use citation sites to search for your business, leading to more client foot traffic.
It reinforces the information listed in your GMB, increasing its validity.
Make use of SEO tools such as BrightLocal to optimize and audit your citations.
Having a better understanding of local SEO can offer great benefits to your massage therapy business. Not only does this help you boost your company’s visibility in search engine results, but it can also help drive more clients to patronize your services.