Marketing SEO

When Does Paid Traffic Work?


Published on October 23rd, 2020

Everyone with a website, blog, or social media account that uses these channels to earn money or prestige needs as much traffic as they can get.

And getting more traffic is part of everyone’s overall marketing strategy. It’s why we add interesting content, links to authoritative websites, games, videos, and photos to our online presence.

And our number one reason for more traffic? More conversions. More signups, sales, follows, and shares.

So more traffic means more conversions, right?

Sadly, no. Making a distinction between your visitors and your conversions is something you either know or learn as you go along.

Your Website Visitors

Anyone that clicks on a link that brings them to your landing page, blog, product page, or social media post is a visitor.

It is most likely that these visitors have arrived on your page via a search engine snippet or highly-visible listing. This is why search engine optimization will continue to apply to every marketing strategy until well into the future – when new technology replaces Google, Bing, Yahoo!, Baidu, Yandex, and lesser-known engines.

As Google is the most visited website on the planet (over 60 billion visitors in 2019 and more than 90% of the market share), you will probably, and correctly have focused on Google-based SEO strategies to get more visitors.

For social media networks, Facebook is still King. Even recent reports of Nike, Coca-Cola, and The North Face opting (temporarily) out of Facebook ads due to the lack of hate-speech moderation don’t stop FB from being the world’s most popular social network.

In July 2020, Facebook had over 2.6 billion active users, closely followed by YouTube with 2 billion. The latest social media offering, TikTok, has achieved 800 million monthly visitors since its launch in September 2016.

Every one of these channels sells ads to businesses and individuals who want to get more visitors and hopefully more conversions. These are usually in the form of targeted or personalized ads. Why? Targeted ads are more likely to convert. A strategy that can be the equivalent of shooting yourself in the foot.

For many businesses, small and large, the costs of keywords and ads form the majority of their marketing budgets. Furthermore, search engine optimization and increasing brand awareness (and trust) take time. Whether we sell in a physical store or online, the customer journey needs time to come to the best conclusion – conversion.

So when these expensive visitors don’t convert, that investment is wasted.

Your Website Conversions

Website conversions are the be-all-and-end-all of digital marketing and advertising. And your business or blog is competing for billions of potential conversions every month.

While most couldn’t handle a million monthly conversions even if they were offered on a plate, the fact that modern advertising brings these figures within our grasp is frustrating. As we all know, traffic doesn’t necessarily mean sales. The sooner we re-envision the realms of visitors and conversions, the better.

In a way, every visitor is a conversion. This is definitely the case when all you want is brand awareness. For startups, the long path to higher SEO ranking, quality content, and a social media presence is much too slow. SEO strategies often have to go back to square one for existing companies launching new products or services that may or may not suit their existing clients.

In the field of analytics, a visit is also a conversion. The more visitors you have, the more data you gather about the groups most likely to convert.

Focussing solely on conversions as signups, sales, and followers doesn’t make the best use of visitors. Even when bounce rates are high, a rapidly-loading page and a visual or audio stimulus still give you time to shout your company name or gather a little data.

6 Tips For Higher Conversion Rates

A lot has been written about getting your visitors to convert. But six basic foundations never change:

  1. Your digital presence is easy to find (on multiple channels)
  2. You offer something people want (information, product, or service)
  3. You offer it at a price they can afford
  4. Your name is associated with trust and authority
  5. Your digital presence is attractive and easy to use
  6. You are easy to communicate with

If you cannot meet these 6 requirements, your visitors are unlikely to convert, no matter how many you get.

One of the first faux pas businesses make when buying paid traffic is seeing it as a quick fix for falling sales. If your conversions have never taken off or are going through a slump, you need to know why and fix the problem.

Paid Website Traffic = Thousands Of Visits

Paid Website Traffic

Paid website traffic from the right provider can guarantee tens to hundreds of thousands of human visitors.

These providers run their own huge websites, gathering important data from their signups so that each visitor can be placed in a certain niche. When you purchase traffic from a paid traffic service, you are buying people who have already signed up for something. This isn’t always the case with organic traffic.

WebtrafficExperts is a major provider of undifferentiated and targeted 100% human website traffic. It’s easy to work out pricing and browse the different niches and locations on their transparent website.

For example, a startup provides plumbing services for US residents. The marketing department has spent time creating a transparent website and social media profile, but no-one really knows about the company yet.

This business’ paid traffic goal is brand recognition, but even so, visitors should live within the company service area. From the order form on the WebtrafficExperts site, this plumbing startup might select:

  • 30,000 website visitors (@ $0.007 per visitor)
  • (Up to) 5 niches – for example:
  • Ages 25 to 54
  • Age 55+
  • Home Improvement
  • Home Owners
  • Kitchen
  • (Up to) 5 countries – for example:
  • USA Central
  • USA Eastern
  • USA Mountain
  • Visitors to arrive over a term of one month (selection range: 24 hours to 30 days)

How To Buy Website Traffic And Get Results

Increasing brand awareness is a step toward increased conversions but is a different strategy. To get conversions, you need to fulfill the 6 items listed above. Only once you can tick those boxes can you expect conversion from your traffic – paid or organic. For more information about how to get more organic traffic for free, visit ultimateWebtraffic.

To get the most out of your paid traffic, try the following tips:

Broaden Niches But Narrow Location

Don’t order very narrow target niches (unless testing). It is almost impossible to predict every conversion. If you are given the option to order more than one niche, take it. If not, leave the selection blank.

Strict targeting should only be used if your product or service is likely to offend. Paid traffic providers will refuse to send non-adult content niches to adult content websites, for example.

The only strict target of your order should be location. This can be a language, shipping, or legally-based decision.

Don’t Bother With Bots

Don’t Bother With Bots

Make sure your selected website traffic for sale provider guarantees 100% human traffic. If they don’t or can’t, find another provider. Bots don’t convert.

Use Paid Traffic For A/B Testing

An additional feature of paid website traffic is its importance in A/B testing on a grand scale. Even if the bounce rate is high, testing two landing pages with 5,000 visitors will give you enough data to select the right design or CTA. And a percentage of these should convert, of course.

Visitor Volume Can Tip The Balance

The average conversion rate from organic traffic is approximately 3%. If your SEO strategies bring in 1,000 visitors, you can, therefore, expect around 30 conversions.

Even if we calculate an extremely low conversion rate of 0.1% for paid visitors, sheer volume tips the balance. Paid traffic also costs significantly less than SEO strategies. If you order 100,000 visitors, you’ll get 100 conversions with a 0.1% conversion rate.

Boost Your SEO Ranking

Boost Your SEO Ranking

Search engines reward popularity but are suspicious of sudden success. This is why it is best to spread your visitors over a couple of weeks or a month. Your pages will then show a consistent increase in visitors, and this hikes your website’s SERP visibility.

Combine With Other Strategies

Paid web traffic is not a band-aid. It works best when you pay attention to a well-rounded marketing and advertising package. Mix paid visitors with your summer sale, the launch of a new product, the celebration of a merger, or a company video to get cumulative results.