April 24th, 2019 | Updated on April 13th, 2021
Social media has taken everything by storm. In fact, the world seems to be hooked to the social media platforms, a benefit that is extremely useful for marketers.
By flaunting your brand on the social media, you not only establish relationships but get to know what your customers exactly want. This, however, is not easy and social media management tools are apt to help you do so.
Here are the top 20 Social Media Management Software being used In 2020 that would prove helpful to you. With its help, you can surely make an impact on social media and leverage your brand identity too.
1. Facebook Pages Manager
Pages Manager lets you manage up to 50 Pages from your smartphone or tablet. You can check Page activity, share with your audience and see insights. Right now, the app is available on iPhone, iPad, and Android in some countries.
Review: FinancesOnline
Facebook pages manager app provides businesses a free platform that lets them interact with their audience, gather actionable insights, and keep up with multiple page activities to name a few tasks. From a unified mobile interface, facebook pages manager allows users to easily post updates, images, videos, and other information and share them with their members. Add more life to your page by responding to comments and messages.
The facebook pages manager app allows users to up to 50 pages using your smartphone or tablet. With the app, you can track page activity, share content, images, video and audio materials and more with your audience and see insights. Overall, the facebook pages manager app is a simple, dedicated tool that lets you manage your facebook business and fan pages, derive high quality and actionable insights to help you propel your business forward.
2. Buffer
With this, you can get in-depth insights to grow your brand on social media. It also helps you
measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales.
Its dashboard helps you track performance and create reports for Instagram, Facebook, and Twitter — all from one intuitive analytics dashboard.
Review: G2
What do you like best?
I really like how you can post the same thing on multiple social media sites at the same time, while also being able to edit on each individual one also. Also being able to schedule when to do your posts and at what time makes things so convenient when you are posting social media as part of your job,
What do you dislike?
One of the big dislikes is how on some pictures I try to post on Instagram, depending if the picture size is different than the normal then it will not post so I have to do it manually on my phone on Instagram which is a pain. That is really my only dislike about Buffer.
What problems are you solving with the product? What benefits have you realized?
I have been able to schedule so many posts for the weekend when I do not work so that they can be posted as usual and posted at the times I want it to. This makes scheduling posts in advance so easy which is great for when I get busy and either have no time to post anything or if I just forget to post something. That way no matter what, something is being posted and keeping my work’s social media up to date every day.
3. Zoho Social
Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords and collaborate with your team—all from a single dashboard.
Schedule your posts for times when your audience is most active. Choose from our best-time predictions, or create your own publishing schedule.
Review: PCmag
Zoho Social aims for the small to midsized business (SMB) customer’s social media management and analytics needs. The software not only has a nice price for this customer segment, starting at $10 per month for the Standard Plan; it’s also got a solid feature set that adds easy integration with the rest of the Zoho business app ecosystem, most of which is also SMB-focused.
While its broader social listening capabilities and depth of reporting data can’t match the global enterprise scale of Editors’ Choices Synthesio and Sysomos, Zoho might do a better job at helping a typical SMB with publishing and app integration, too.
4. Hootsuite
Hootsuite helps people connect on social media and do amazing things together. It connects people with the communities they live in.
Whether you’re managing a small team or making a bold leap forward to completely transform your social enterprise, Hootsuite is here to help you unlock the power of human connection and make great things happen.
Review: Capterra
Pros: Hootsuite offers all the features a basic social media scheduler offers: auto-posting, media library, multiple social media accounts, etc. The amazing thing about this software is it has a free account so you can test out the features before going premium. Definitely a contender for researching a social media scheduler for your business.
Cons: The software can sometimes be finicky, and auto-publishing doesn’t always work.
5. TweetDeck
TweetDeck is a social media dashboard application for management of Twitter accounts. Originally an independent app, TweetDeck was subsequently acquired by Twitter Inc. and integrated into Twitter’s interface.
It is the most powerful Twitter tool for real-time tracking, organizing, and engagement. With this, you can reach your audiences and discover the best of Twitter.
TweetDeck offers a more convenient Twitter experience by letting you view multiple timelines in one easy interface. It includes a host of advanced features to help get the most of Twitter: Manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet collections, and more.
Review: G2
What do you like best?
I love that it’s connected to your twitter account regardless. You don’t have to sign up for anything extra, you don’t have to pay anything, and it’s all online through twitter (or well, tweetdeck.Twitter.Com…). Very simple and very easily used, especially if you find yourself incapable of keeping track of all your various accounts and passwords
What do you dislike?
Sometimes it can be a little confusing to scroll through someone’s feed (if you’re looking for to retweet or something). It also doesn’t remove notifications from your phone or wherever else you look at twitter just because you’ve seen the notifications on tweetdeck.
What business problems are you solving with the product? What benefits have you realized?
Scheduling tweets at the beginning of the week is incredibly helpful. That way I’m spending less time daily trying to plan things at the right time, etc. It’s easier to spend a chunk of time at the beginning of the week to plan everything out and then not have to worry about when things are posting!
6. Sprout Social
Its suite of deep listening and analytics, social management, customer care and advocacy solutions enable organizations and brands of all sizes to be more open, real and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.
With this, you can uncover trends and actionable insights from social data to inform marketing and brand strategy. It also helps you plan, organize, schedule and deliver content as a team with cross-network social publishing.
It also helps you streamline social monitoring and improve responsiveness with a unified inbox.
Review: G2
What do you like best?
I love the inbox that pulls in keywords, hashtags, and every mention of your brand on each social platform. The social inbox is reason enough to arguably get the tool. Also the ability to “complete” message as tasks, quickly hide/delete comments and messages, and email messages to your colleagues that you don’t know how to respond to is really helpful. It streamlines your workflow so well!
I love the week-by-week calendar showing you when you have planned content.
Review collected by and hosted on G2.com.
What do you dislike?
I dislike that Sprout is not a great Facebook or Instagram publisher. I still draft/schedule posts in the native Facebook app because I find it’s the most accurate view of what your posts will look like, and it will let you tag others and include locations.
For Instagram, I wish Sprout had a visual grid planner (like UNUM) where you can plan out your content visually and it loads your feed. Additionally, there’s no way to make/store Instagram Stories so you kind of have to keep apps for different things.
Also you can’t tag brands well in LinkedIn in the app, so often will post in the native LinkedIn app to tag any partners we need to.
What problems are you solving with the product? What benefits have you realized?
Sprout saves us time for managing our social accounts—you can hop in the inbox and check if you have any new comments/messages/replies, etc. So that your brand can respond quickly to your audience.
Also having a service that scours any mention of your brand or brand keywords that you want to check for across social is super helpful for missing any relevant content.
7. Social Flow
It aims to help publishers extract more revenue from content they’ve already produced. It has world-class software that helps level the playing field. Social networks are not your friends, but neither are they your enemy. Its solutions have been designed keeping in mind the unique challenges of social platforms.
Review: G2
What do you like best?
I really Loved the real-time statistics
What do you dislike?
A big investment for a startup company, but it is definitely well worth it for companies that want social media to know-how.
What business problems are you solving with the product? What benefits have you realized?
I really know what to write about or plug to gain new followers from posts on many social media platforms
8. Sendible
Social media is all about building a strong community. It has to be a place your client’s audience want to come back to. Gone are the days of using social media as a distribution channel where posting the same message across all channels delivered results.
You need to create engaging content that can be scanned amidst incessant interruptions and daily distractions, but when pieced together over time, delivers a brand’s story in a valuable and meaningful way.
Imagine a reality where there’s so little admin, you have ample time to service your clients and grow your agency the way you see fit.
You already know what’s needed to succeed on social media: stellar content, captivating storytelling, audience engagement and meaningful analytics, unified by a well-defined strategy.
And all you need is time and the right tools to get you there.
Review: Capterra
Overall: Sendible provides the features most important to me at a price that doesn’t break my budget. I feel their support team has been responsive, and I look forward to continued improvements with this product.
Pros: Scheduling Google My Business (GMB) posts was important to me. Sendible not only has this feature but allows the utilization of the ‘button’ feature when creating a post. Sendible also allows scheduling to Instagram… true scheduling, not a reminder that you then have to post from your phone.
Cons: The mobile app is glitchy. I haven’t been able to edit a scheduled post from the mobile app – it crashes every time. Support has continued to stay in touch and work on it, but no fix yet. There’s a new version coming out, so perhaps it will be fixed soon. I am hopeful. Also, their concept of ‘services’ takes a bit to get used too… but once you figure it out, I see the advantage of arranging their pricing this way.
9. Social Studio
Listen, engage, and publish using a powerful all-in-one social media marketing and management suite and connect enriched social data to your marketing Social Studio platform to now include marketing, service and sales functions.
Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas.
Review: TrustRadius
Social Studio is being used by the organization I work for. It is being used by each property’s marketing department so that social boosts are individualized for all properties while still being reviewed by corporate for quality assurance purposes.
10. Social Pilot
A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
SocialPilot provides a powerful, yet easy to understand social media analytics tool to improve your social media performance and efficiency. Export all data into a presentable PDF report with a single click.
Respond to comments, messages and posts across Facebook Pages from one place – Social Inbox. Moderate all Pages and have conversations in real-time
SocialPilot’s calendar tool comes in handy when you want to keep track of posts on various accounts.
Review: G2
What do you like best?
I have tried many social media scheduling platforms and found the UI clunky and unintuitive – We use Sprout Social, which we loved but we couldn’t get all of our clients onto it and were looking for something that offered great reports like sprout with a clean, logical UI and the ability to use multiple accounts for clients. The fact we could get customers to approve was an added bonus that would have cost more on Sprout. The price point is amazing for such a great product.
What do you dislike?
There’s no direct post to Instagram you have to go through Buffer and Zapier
What problems are you solving with the product? What benefits have you realized?
We have multiple team members and client approval, the Instagram reports show the best time to post so we have now changed to trial these times, so far it’s looking great.
11. MeetEdgar
Meetedgar makes it easy to schedule and automate your content on Facebook, Twitter, Instagram, and Linkedin! From writing posts for you (seriously) to re-posting evergreen content, Edgar has you covered! It helps you easily upload your content manually, using bulk import, or set-up an RSS feed to automatically import blogs or articles. Assigning these to its color-coded categories keeps your content organized. Edgar automatically writes status updates for you from articles or blogs – all you have to do is click a button and share.
Review: FinancesOnline
Meetedgar allows for performing the role of a content manager at a fraction of a cost. You schedule content re-sharing and automate the posts. The app queues your posts, while you focus on other important tasks. For seasonal posts like holidays and events-based, meetedgar lets you set expiry date, giving you an automated setup throughout the year.
By continuously sharing your evergreen content you double your traffic and increase audience engagement. The app complements a well-structured sales pipeline; you can use it as a top-of-the-funnel tool that generates fresh leads from your old content, thereby, increasing also the ROI of your digital assets.
12. Crowdfire
Crowdfire is a powerful social media tool used by businesses and individuals all over the world to drive social media engagement and growth. Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo and many more platforms.
It helps you compose your own posts and schedule them to go out later. It automatically finds and recommends articles and images your audience will love, so you can share them to all your social profile and keep your timelines buzzing!
It also keeps an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles
With this, you can schedule all your posts in advance and post them automatically at the best times or at a time chosen by you.
Review: G2
What do you like best?
Crowdfire can be understood as a perfect platform to control the analytics of your social networks and grow in them. With a simple and friendly interface, the application will take profiles in networks and topics that are mastered and from there, monitor the presence in networks offering tips to multiply the audience in social networks. Follows, unfollows, the intervals of greatest growth in the publications or topics that favor the most to grow in networks are some of the key points of an application that will make social profiles look differently.
What do you dislike?
Adding, the application does not help much that we say, it only offers us a system of bots of rapid response, that we are sincere, they would not buy nor to the most nice of our fans. Can you imagine getting to your favorite artist and being answered by a bot? Yes, at first it would give some grace, and it would give the feeling of being on another level in terms of response time, but in the end we came to the conclusion that our idol is a lazy guy who does not care about his fans something that he does not criticize, which is not good.
What problems are you solving with the product? What benefits have you realized?
Among the positive points that Crowdfire offers, one of the main ones is that almost all of its functionalities are free. Being a free download app on both Android and iOS, it integrates payment services inside, but it has no cost. Along with this, the second key point will be its simplicity and intuitive appearance. Social networks will grow a lot without having to be an expert in Social Media. It will only be necessary to follow advice, post as usual, and start to see a different face of the networks with metrics, lists, and statistics.
13. Sprinklr
Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy, and social media monitoring for large brands like Nike, Microsoft, and McDonald’s.
Review: Capterra
Pros: I really like all of the features offered by sprinkler. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine the best performing content and analytics aspect is very helpful.
The platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.
Cons: creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you’re golden and ready to dive into your performance.
14. Post Planner
It is a data-driven crew helping you get predictable, measurable, mind-boggling social media results. Its algorithm turns content curation and social engagement into a science. Thousands of professionals use Post Planner to cut through the clutter, find amazing content and post it 24/7.
Review: Capterra
Overall: Help me organize posts. It is one of the best software for those who use social networks. You can organize between different social networks like Facebook and Twitter. For those who do not have time to access social networks daily, just make your posts, schedule and leave in the queue that the software is in charge of posting. They have a blog with lots of tips and that helps too.
Pros: Leave your posts scheduled without worrying about the time spent on posting every day.
Cons: Could have the free version for testing, or a simpler and free version for the user to adapt to the platform.
15. TailWind
Get suggested content from the best of the visual web based on what you’re sharing as you go. Filter your recent posts by the board, category, date, keywords, #hashtags and more to analyze what is driving virality, engagement, and growth.
Easily identify which of your Boards are performing best to focus pinning where the impact is greatest. Schedule posts on the best days and times based on when your audience is most engaged
Review: G2
What do you like best?
I love how easy it is to post in social media, and to re-queue a post from my library. Saves me so much time. Also great that I can see comments without going to the post.
What do you dislike?
It is difficult to scroll down on the drafts so that I can select Pinterest and Facebook. Sometimes I can see a scroll bar but not often. Also, just loaded a site update for Photographypla.net and the Tailwind logo for easy posting is missing. What’s up with that? I can still right-click and post.
Recommendations to others considering the product
Buy it and use it!
What business problems are you solving with the product? What benefits have you realized?
Build visibility in social media and manage Pinterest account of 27,000 followers.
16. Oktopost
It is a simple and beautiful social media management platform architected for B2B enterprise companies. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.
Review: G2
What do you like best?
Oktopost makes it very easy to share social content on multiple channels quickly. I can post to Facebook, Twitter, and LinkedIn within seconds of each other, and I never have to bounce around to the different channels. I can post on one platform, and I can gather data results on how our social content is performing by using the Analytics section in Oktopost. We started using the Advocacy Board this year, and my sales reps love using the board. I highly recommend Oktopost for all your social media needs!
What do you dislike?
With social media, the recommended image size varies. If you do not have your image size at a certain size, Oktopost will not post it. This is not a big deal. If you are on top of monitoring Oktopost, then you will be able to catch the error and re-post it with the correct image size.
What problems are you solving with the product? What benefits have you realized?
With Oktopost, I am saving time by using only one channel to post social content instead of having to go to each individual channel to post. One of the biggest benefits of using Oktopost is that you can track your social media campaigns to see how you are performing. You can make adjustments based on the results.
17. Publer
Customize your post based on where you’re posting to, I.E. More photos for Facebook, shorter text for Twitter, and definitely no emojis for Linkedin. Save your posts as drafts if you want to reuse them again in the future, or if you don’t think they’re ready to get published yet. You can even organize them using tags. Automatically watermark every single photo and video you post online with your own logo. No editing skills required. Just like in emails, automatically add a signature to your posts. Perfect for providing contact info in each post or some hashtags you always use.
Review: Capterra
Pros: In my use of the software, I don’t need a lot of bells and whistles, just a solid, predicable, reliable scheduler that can handle multiple accounts.
I can schedule scads of Twitter posts, or long, illustrated Facebook groups or pages articles.
Cons: Facebook has removed the ability of third-party apps to publish on a user’s timeline, but the groups and pages publishing is still in full force.
Overall: True confessions, I primarily use Publer to keep my pages active when I’m off doing other things.
18. Sked Social
Everyone at Sked Social works with you in mind. Your needs, your time and your sanity rally us together like one big family. It helps you have one rad place to create, store, find and use your visual marketing content online — and easily share that work with your team. Its customer and team-centric values, shape the way we communicate, work and build these tools together for you every day.
Review: G2
What do you like best?
I love that Sked Social does it all for you. You schedule our your posts or load them up in your queue with selected days and times and it pulls from your saved posts. I’ve used another scheduling app for Instagram and it would prompt you or alert you when your post was set to go out but you still had to go into Instagram and push it through. This way I don’t have to be glued to my phone all the time.
What do you dislike?
I do wish that there was a way to categorize posts into separate folders so that you could be specific in selecting the type of post you’d like to go out when. It would also be great to house content in Sked Social to pull from and cycle through.
What problems are you solving with the product? What benefits have you realized?
Using Sked Social frees up time to dedicate to more important business-related issues and saves a lot of time and stress. It’s very easy to use and has helped our business so much!
19. Later
Later helps streamline your social media strategy so you can set yourself up for more sales and success. Its features focus on visual scheduling, media management, marketing, and analytics. It helps you simplify Instagram marketing and make it accessible for all businesses.
Review: Capterra
Overall: Overall, I do really enjoy Later. I think it’s appropriately priced and has great features that many other scheduling apps don’t. Most important of all – it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing.
Pros: I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.
Cons: It’s a bit tricky to use and not the most user-friendly. I haven’t been able to dive too deep into the tutorials but I hope to have time soon enough.
20. Yala
Yala is a leader in social video ads. Social video ads drive traffic and perform better than other media. The problem is that 7-second social videos are hard and expensive to make. Well, they were. Until now. YalaMake social media masterpieces. Upload your logo with some text and Yala does the rest. Yala has a diverse library of templates and videos to match your style!
Review: FinancesOnline
Yala equips you with a wealth of video and graphic design tools to help you create, design, and edit visually stunning posts, and ads, something not offered by most social media management platforms.
You don’t have to be a graphic artist or designer to create professional-looking graphics and visuals from scratch. Yala lets you design and post-social-sized graphic ads, memes, and more to your heart’s content. With Yala’s graphics tools, you can reel in your subscribers, ignite social engagement, spark viral trends, or perhaps launch the next big meme.
