Published on September 30th, 2020
2020 has been the year that online marketing campaigns completely took over, with the likes of billboards and street campaigns becoming practically obsolete in most countries around the world.
This increase in competition, as companies scramble to acquire as many customers as possible, has led to many marketing departments taking innovation to the next level, in an effort to stand out from the crowd.
Here are some of the ways you and your company can harness the ideas of others to drive your own customer acquisition.
Use Price Comparison Sites to Spread the Love, and Your Great Offers
One tried and tested way to make sure you lure more customers to your platform is to use price comparison websites.
Whether you are pushing wonderful discounts on food and drink, or the best casino bonuses and offers on the planet, comparison sites allow you to measure your deals against those of competitors so you can make sure that yours remain ahead of the game.
Harness the Power of a Fellow Company’s Email List
Is your mailing list looking a little tired and devoid of opens and click-throughs? Well, perhaps it is time to use someone else’s while you go about renovating your own.
It is now a tried and tested method to pay another company that has crossover potential with your own, so that you can use their mailing database for a set amount of campaign emails. Before you know it, new customers will be streaming over to you.
Content is King, Not Just on Your Own Site but External Ones as Well
One of the most overlooked aspects of marketing is content production, with inhouse articles enabling your sites to climb the SEO charts as your rivals lag behind.
The important thing to remember is not only to publish articles on your own sites but also to do so on external ones as well.
Keep Your Content Up to Date and Do Not Be Afraid to Hit the Re-Publish Button
Remaining on the topic of content, marketing departments should never be shy of sprucing up pre-existing content for it to be re-published further down the line.
This is another great way to ensure that you pick up ground on your rivals in the search engine rankings.