February 27th, 2019 | Updated on May 10th, 2023
With the advent of technology, everything has turned Digital. So much so even promotion and marketing have taken the route of reaching their customers through their computers.
Digital marketing, therefore, has become a prestigious career choice and it obviously has loads to offer to those who want to attempt it. We have brought together a list of 25 Awesome Online Marketing Courses for Digital Marketers.
These courses guide you to understanding the tricks of the trade and help you unravel the scope of Digital marketing.
By undergoing any of these courses you become a professional in the field and are able to establish your steps in the industry. But if you are working for an advertising agency that is looking for experts’ advise in the programmatic advertising world, be sure to check out Voluum DSP.
The wide coverage of these courses offer immense job opportunities after you are done with the same so move ahead and get yourself enrolled in one.
Unleash Your Career Growth as a Digital Marketing Strategist
Are you ready to embark on a transformative journey towards becoming a highly skilled digital marketer and unlocking your career potential? Look no further! This comprehensive online course is your gateway to success.
With 24/7 support and lifetime access, you’ll receive unparalleled guidance throughout your learning journey and beyond. Gain a solid foundation in digital marketing, master the art of developing effective strategies, and equip yourself with the essential tools needed to thrive in the digital marketing industry.
Join me as I demystify the key principles of digital marketing and delve into the major tactics of digital strategy. It’s time to seize the opportunity and unlock your true potential in the dynamic world of digital marketing.
1. HubSpot Academy Content Marketing Certification Course
Invest in yourself and your career by staying up-to-date on the latest content marketing best practices and research.
Add a globally recognized certification to your resume and LinkedIn profile for free. Develop a content strategy for your marketing team that delivers quantifiable business results.
This HubSpot Academy course features nine different “professors,” ranging from well‐known HubSpot employees, like Lindsay Thibeault and Justin Champion, to popular marketing influencers, like Sujan Patel.
The certification is comprised of 12 video lessons that run just under 4.5 hours and also include one quiz per lesson (12 total).
Upon completing it, you’ll have a solid content marketing foundation to build on. More specifically, you’ll learn: how to tell stories, create, promote and repurpose content.
Join more than 100,000 HubSpot Academy certified professionals who are transforming the way the world does business.
Get help on your latest content asset by asking the inbound community. Consider this community an extension of your marketing and sales team – we’re here to lend a helping hand!
2. Ahrefs Academy
The best tools and data are worth nothing if you don’t know how to use them. Browse our video tutorials to learn more about Ahrefs and get better at digital marketing.
Ahrefs might be a bit overwhelming to a newcomer. Take this short course to learn about our major features and how to apply them in your marketing.
This course from Ahrefs covers all the most important critical aspects of quality content marketing such as:
- Keyword research;
- Competitive research;
- Link building;
- Link acquisition;
- Strategic SEO
If you think this marketing course is nothing but a promotion of Ahrefs toolset, you couldn’t be be more wrong.
It does not teach you how to use Ahrefs, but it teaches you the basics and the best practices of quality online marketing using Ahrefs tools.
Everything you will learn can be easily extended outside Ahrefs.
3. The Ultimate Beginner’s Guide to Monetizing Pinterest
Pinterest is a hidden gem in the marketing world, as most marketers ignore it. Could it work for your business?
Find out in this free Pinterest marketing course on Udemy by Nick Carroll. The course, which will teach you how to Grow your Pinterest followers, has a 4.2 average rating and has more than 1,400 students enrolled in its lifetime. It was last updated in April 2018.
Have you seen the guides and studies that promise a massive amount of traffic from Pinterest to any website? Inspired, I decided to get some traffic from Pinterest to Ahrefs blog.
The very first lesson learnt was that there weren’t much fresh authoritative guides or studies. The best part dated back to 2014 and 2015 when Pinterest was a bit different.
The second lesson learnt was that tips and tricks to drive traffic from Pinterest show little to zero variety.
In fact, having filtered off some nonsense tips (as per my personal gut feeling) and very specific tactics (like the ones for e‐commerce stores) I came up with a list of 8 action points:
- Sign up for a business account on Pinterest.
- Set up relevant boards with keywords in mind and fill them with cool pins.
- Apply for Rich Pins for your website or blog.
- Grow your Pinterest following.
- Get to the relevant group boards.
- Use catchy, engaging images.
- Pin consistently. Pin a lot.
- Show your best pins to the top Pinterest users in your niche.
The plan was ready, and I decided to follow it for 1 month and then analyse the results. So let me show you what I did, how I did it, and what we got in the end.
4. Summer Series Email Marketing Course By Constant Contact
If you’re a regular reader of the Constant Contact Blog, you know we’re dedicated to helping small businesses succeed with email marketing all year long.
We interview small businesses directly to hear about your biggest marketing challenges. Then, we create blog posts, worksheets, webinars, and guides so you can overcome any speed bumps and get back to growing your business.
In the first half of 2017, we focused on the five steps of successful email marketing.
We’ve Shown You How To:
- Plan your email marketing strategy
- Design an email that drives action
- Create email content without wasting time
- Measure the impact of your email marketing, and
- Grow your email list from scratch
Now, we’re packaging all these topics together in a free email marketing course.
5. Twitter Flight School
Twitter Flight School requires you to log in with your Twitter account before getting started. It seems aimed mostly at Twitter newbies, as you can see from the tracks you can choose among below:
In total, the tracks should take well under two hours to complete and feature multiple videos per lesson.
6. Google Academy For Ads
Find training that gives you the tools to succeed, no matter your expertise — whether you’re new to online advertising or a seasoned pro.
Once you sign in, you can access courses on all of Google ads and digital strategy best practices. Want a glimpse into our curriculum?
Walk through Learning paths then take an Assessment to prove your product knowledge. Earn Achievements and certifications to show that you know your stuff.
- Programmatic ads;
- Video Ads
The nice thing about Google Academy for Ads is you can learn on any device, at your own pace.
Aside from videos, you can complete interactive challenges to really get your hands dirty and take short quizzes to see how you’re doing.
7. How To Use Instagram Stories For Business
In this free 45 minute Instagram Stories course, you’ll learn how to design beautiful stories, how to use the newest features, and how to optimize your stories for more followers, sales, and traffic!
Showing you the latest and greatest Instagram Stories features, how to use them to your advantage and how to design beautiful content that will keep your followers coming back for more.
- How to Develop an Instagram Stories Content Strategy in 2019
- Planning + Scheduling Your Instagram Stories
- Instagram Stories Branding + Aesthetic
- 6 Apps for Instagram Stories
- Designing Cool Instagram Stories
- Using Instagram Stories Highlights to Showcase Your Business
- Creative Ways to Use Instagram Stories Stickers to Grow your Engagement
- Grow Your Business with Instagram Stories Analytics
- Convert More Customers with Instagram Stories Ads & Promoted Stories
- How to Drive Sales with Instagram Stories
8. Bing Ads Training
Learn how Bing Ads works. Our PPC advertising courses cover everything you need to know to become a Bing Ads Accredited Professional.
We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget.
Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our accreditation exam to enjoy the member benefits.
Get started with your Bing Ads training by selecting a topic below and download your study guide for easy reference.
9. PPC University
PPC University is a free educational resource, brought to you from the PPC experts at WordStream, to help you learn PPC.
PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years!
That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format.
NEW! PPC University now includes a course module on social advertising. In Social Ads 101, you’ll learn the ins and outs of social media advertising, including advice on optimizing a Facebook ad campaign, how to create successful Facebook ads, details on Facebook ad costs, the best targeting options in social advertising and more.
Free AdWords Training In Three Courses
Think of PPC U as a free Google AdWords training program. It’s organized into three courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC.
Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.
Why PPC U Beats the AdWords Help Center
Many marketers turn to the AdWords Help Center when, well, they need AdWords help. But the AdWords Help Center contains an enormous amount of information and can be difficult to navigate.
If you’re just getting started with PPC or need a little help with AdWords, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts.
The time to start your PPC education is now! Begin with the first lesson in PPC 101, “What is PPC?” and keep going!
10. Google Primer
If you’re looking to learn a bunch of different marketing topics, and bounce around, I highly suggest downloading the Google Primer app.
It’s a mobile app that you can download and learn about every marketing topic under the sun. The courses are self‐paced and taught by well‐known industry practitioners as well as Google employees.
The app is super interactive and ensures you are actually learning something with every interaction.
11. The Complete Digital Marketing Course
Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
Do you want to learn digital marketing skills to grow your business and career? Join 200,000+ students in the bestselling digital marketing course on Udemy!
With over 20 hours of training, quizzes and practical steps you can follow – this is the most comprehensive digital marketing course available.
We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!
Go from Beginner to Advanced
You’ll go from beginner to extremely high-level and your instructor will take you through each step on screen.
By the end of the course, you will know how to define your audience, set up a website and be drive traffic from all the major marketing channels. You can implement the same steps at work or for your clients.
Inside the course, you’ll learn how to:
- Avoid common mistakes that cost beginners a fortune
- Define your audience and unique selling proposition
- Perform market research to validate your idea
- Build a world-class WordPress website in an hour without any coding
- Write Copy That Sells
- Build a mailing list of1000 people in 30 days with email marketing
- Get found in the search engines with SEO
- Drive Traffic & Sales with a simple “how to” YouTube Video
- Increase Your Twitter Followers with 10 Strategies
- Get Your First 1000 Facebook Likes Without Paid Ads
- Become an authority & drive long term website traffic with Quora
- Create ads with Google Adwords that make you profits
- Measure results and track success with Google Analytics
12. Marketing Psychology: How To Become A Master Of Influence
Marketing Funnel Secrets Revealed – How To Easily Sell High-End Products On Autopilot (Real-Life Example Included)
If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this program might be one of the best business decision you’ve ever made!
Important Updates For 2019:
- I’ve added my traffic system for getting high-paying clients from Amazon.
- I’ve added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!
- Over 400 positive reviews and 14040 students!
13. Facebook Marketing – Build Facebook Messenger Chatbots
Facebook marketing & Facebook ads: Design, develop & optimize MobileMonkey Facebook Chatbots without writing any code! Learn how to build your very own chatbots using MobileMonkey, the world’s best Facebook Messenger Marketing Platform!
Thanks so much for taking the time to stop by and check out my Facebook Messenger Chatbot Masterclass!
I’m Isaac Rudansky, a Udemy bestselling instructor with over 100,000 students.
My courses have helped thousands of digital marketers increase their profitability, launch new careers, get new jobs in this industry, and grow their businesses.
My courses have over 20,000 5 star reviews, and this new course is the most exciting course I’ve ever worked on.
I have been teaching digital marketing techniques for the past few years, based on the results and real-world experience I’ve had running a NY based digital advertising agency.
Everything I teach comes on the campaigns we’ve run for clients like Forbes Magazine, AMC Networks and hundreds of other prominent brands and corporations.
Whether you’re an e-commerce business, a B2B business, an affiliate marketer or anyone else with a website that needs more high-quality traffic, I guarantee you will be absolutely amazed by the results you’re going to get with Facebook messenger chatbots.
I have personally built and managed chatbots for clients in every single vertical and business type, and every time, the results are shocking. We’re talking 80-90% engagement rates, which is completely off the charts.
14. The Modern Digital Marketing Master Course: Your New Career
From beginner to an online marketing expert. Grow your own successful digital marketing business from scratch step-by-step.
Get ready to build a profitable and solid digital marketing business that will reward you for years and years to come. Create your ideal life by becoming a master of generating traffic (website visitors) and converting that traffic into sales.
Learn from an instructor with 20 years of experience in the industry and almost 60,000 students here on Udemy.
This course is a project. You will take action and see results as you progress through the lessons. Last update December 2018.
Whether you want to be an affiliate, a freelancer, or sell your own products or services, it makes no difference.
You will learn to create success in whatever area you choose to pursue in the world of digital marketing. Over-the-shoulder lessons so that you can follow along.
This course is divided into 15 sections. Each one leads on from the previous one:
- Who is Your Audience
- Setting up Your Website Step-by-Step
- Copywriting for Conversions
- Building Out Your Website with Content (includes SEO)
- Affiliate Networks and Your Own Products or Services
- Pro-Active Traffic Generation
- Facebook Mastery
- YouTube Mastery
- Email Marketing
- Off-Site SEO
- Instagram Marketing
- Twitter Marketing
- Landing Pages and Sales Funnels
- No knowledge of digital marketing is needed
- Suitable for all online businesses; digital or tangible products, affiliates, Amazon sellers and more
15. Build A Shopify Print On Demand Business From Scratch
Learn How to Build a Print on Demand Shopify Dropshipping Business from Scratch, Following a 6 Figure Entrepreneur.
Follow along with my Videos showing you exactly how to build your own E-Commerce Print on Demand Business from the ground up.
I have documented the whole process, from the initial idea, all the way through to launching Facebook Ads to drive traffic.
About Your Instructor:
Adam is a Best Selling Udemy instructor with over 30,000 students enrolled in his various Entrepreneurship, Digital Marketing and E-Commerce courses.
Many of his students now own their own successful online businesses, and some are even travelling the world while earning a healthy income from their ventures.
To check out what some of Adam’s students have achieved, head to the Bonus Material Section at the end of the course. There, you’ll find a Free Preview Video showcasing just a handful of student results.
Adam has run E-Commerce ventures since he was just 15 Years Old. With 8 Years under his belt, he’s now 23 and loves Shopify. In 2016 he demonstrated his knowledge and ability in the E-Commerce field…
Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.
More notably, in September 2016 he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website.
Less than 4 weeks into 2017, this website finally hit 6-Figures in Gross Sales in GBP £. Since then, that specific website has turned over half a million US Dollars.
A Word From Adam:
Now it’s 2018, and I want to give back to the community that helped me grow in 2016 and 2017.
I’ve released a LIVE Case Study taking absolute newbies from Zero, no knowledge or experience in E-Commerce at all, right through to earning their first online income with a Print on Demand business.
I’ll be showing you all of the tools and tricks I used on my first store, as well as some bonuses that will blow your mind! To supplement the course, I have also created a dedicated Shopify Startups Facebook Group which I encourage you to Join and Participate in.
The beauty of a Print on Demand Dropshipping business is that it can be run from anywhere in the world. This year I aim to work remotely on my ventures from at least 3 different countries.
What’s your Goal for 2019?
- The Topics and Areas Covered in this Course include:
- Introduction to E-Commerce, Print on Demand and How it Works
- Niche, Audience and Theme Research and Selection, using cutting-edge tools
- Secret Extensions to get Cashback automatically on business purchases – meaning minimal Start-Up costs!
- Access to an awesome Shopify 14 Day Free Trial
- Registering and Linking a Domain Name to Shopify
- Registering and Linking an Email Address to Your Website
- Full coverage of Shopify Settings
- How to Add ALL of the necessary Pages to your Website
- How to Create a Professional Navigation Bar
- Free vs Premium Themes
- Editing your Shopify Store
16. Fast & Effective Landing Page Course: Start Converting Today
Learn How to Design, Publish & A/B Test High-converting Landing Pages With This Best-Selling Landing Page Course.
“As a fellow instructor and avid Udemy user, I can honestly say this is a fantastic course. Vako provides a ton of useful information to help you build a great landing page.
I’m putting the info I learned today to immediate use to help sell my own online courses! This is a clear, well-produced video course that you will really enjoy and learn a lot from. Great course Vako!” – Rick Stone
“In the first few lessons, I have learned some absolutely invaluable information, stuff that I would never have even thought about.
And I am an agency owner! Ok half way in, really enjoying the course. Very nice pacing, easily digestible material. An absolute robbery for 14 dollars, this is worth the 90 bucks!” – Gregory Crimmins
“What an awesome instructor! Very kind and incredibly helpful! My questions are answered with so many details! This is more than anyone could expect! Thank you!!” – Christian Grosskopf
Learn how to create a killer landing page that will generate more leads and sales for your business.
Who can sell your product better, a good sales guy or a random employee from the company – like an office administrator or an accountant?
You guessed it right. The sales guy’s entire purpose is to convert and sell.
What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal – to convert.
The difference between using a landing page for your marketing campaigns and using a page on your website is the same as having your accountant sell your “diet books”.
But many entrepreneurs and marketers still make the mistake of directing traffic from their marketing campaigns to their main website and are obsessed with getting more and more traffic.
But what’s the point of driving a bunch of new visitors if they immediately leak out through a hole in the bottom?
A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.
Sure, there are great tools out there that will help you create stunning landing pages, but what’s the use in buying a car if you don’t know how to drive?
In this course, I will teach you everything you need to know about creating a highly optimized landing page that will become your conversion machine.
You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies — how they made it and how they screwed up.
In section 4 we will build a landing page together with an easy-to-use drag-n-drop landing page builder called Instapage.
Towards the end, you will be able to submit your landing page to me, which I can review in one of the Bonus Lectures. This is where I take landing pages made by my students and review them once a week. I give both design and marketing advice and try to put you on the right path.
Not many Udemy instructors provide feedback and coursework reviews. But I believe, to learn a skill as quickly as possible, it’s crucial to receive feedback from your teacher.
Have you heard of A/B testing? It’s this trending marketing practice that can bring amazing results for your landing page. Barack Obama was able to raise extra $60 Million in campaign donations by using this technique. I will show you how they did it and how you can use the power of A/B testing.
Take this course and start creating high-converting landing pages now.
17. Digital Advertising & Marketing 101: Take The Complete Guide
Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese).
Digital Marketing Class – Course Available in Following Languages: English, Portuguese, German
Update: Over 3,000 students in over 130 countries! Thank you so much everyone, this is amazing! Here’s to the next thousand!
Update: New assignments added to help you apply what you’re learning to an example advertising campaign!
Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!
I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley.
The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.
To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.
This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.
As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!
Overview: This course is designed as an introduction to the world of digital and online advertising.
In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more.
It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
- Intro: What is digital advertising and marketing? (Banner ads, video ads, social media, audio, rich media, takeovers, the IAB, etc.)
- The Digital Ecosystem: What are the different types of digital advertising vendors? (Publishers, exchange, network, DSP, etc.)
- Buying the Ads: What are the different types of buying models and the advantages of each? (CPM, CPC, GRPs, etc)
- Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie data, PII, registration data, IP address, DMPs)
- Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)
- Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)
The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.
18. Amazon PPC Product Ads: Grow Your Private Label FBA Products
How to create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.
We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC).
The course is broken into four modules:
- How To Source Powerful Keywords
- How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
- Philosophy On Building A Robust Campaign
- Reviewing Terms & Optimizing Your Campaign
- Live Demo & Walkthrough With Actual Case Studies
- Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO
In addition, we have an advanced section around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).
If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.
19. Driving Digital Innovation Through Experimentation
Learn how to apply principles of experimentation at the technical, organizational and strategic levels of your business to drive digital innovation.
Experimentation is a key capability for any business to develop and master. Learn how to leverage data to build knowledge and apply this knowledge to improve business outcomes and create strategic advantages.
This course is part of both the Digital Product Management and Digital Leadership MicroMasters programs. In it, you will learn to develop iterative business experiments using agile methods. This capability is central to digital businesses as it allows them to sustain competitive advantage through both incremental improvements as well as significant, disruptive innovations when opportunities and conditions warrant them.
This Course Focuses On Experimentation Across The Three Layers Of A Digital Business:
- The capacity of the technical infrastructure to provide an iterative and operational process that uses experiments to gather data and develop knowledge
- The ability to use agile methods and manage the knowledge interfaces among experts at the organizational layer to derive insight from data to create knowledge and ultimately drive improvements in products and processes.
- The capability to use the technical and organizational infrastructures to drive experimentation at scale in order to deliver digital transformation.
20. Digital Strategy And Action
What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.
The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of entrepreneurial strategy and action.
How Did They:
- Decide what problem to solve?
- Create a product that customers were eager to buy?
- Build their teams to capitalize on growth?
- Raise capital?
- Win market share?
- Sustain growth?
In this business and management course, you will learn from these maestros how to pick entrepreneurial ideas with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.
This course will combine the principles of Entrepreneurial Thought & Action with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.
21. Digital Leadership
What does it take to win in today’s digital economy? How do you deal with the disruption caused by digital technologies, evolving business models and a changing workforce?
Digital leaders are in high demand as business increasingly relies on digital technologies. These leaders are tech-savvy, data-driven and are able to inspire teams to engage in rapid experimentation that drives transformation and business outcomes.
Given the scale of digital disruptions, the skills and perspectives of digital leaders are now required in every industry and job function: from operations to HR; accounting to product development; marketing to strategy.
In this Digital Leadership MicroMasters program, you will develop the knowledge and capabilities to lead organizational change and transformation. You will gain hands on experience in understanding and articulating:
- Strategies to drive and transform your business in the digital economy;
- How to drive business value through experimentation;
- Development of platform based strategies for growth;
- Negotiation and management of digital transformation projects;
- Effective people and team management strategies;
The MicroMasters program concludes with two courses that leverage object oriented thinking, and data analytics for designing, running, assessing and adapting strategic experiments that lead to more innovative products and business processes that expand market growth.
22. Advanced Web Analytics Certification Training
In this Advanced Web Analytics certification training, you will master the critical elements of a web, social, mobile, and content analytics to optimize your organization’s ability to make highly informed business decisions.
You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course.
Enrol now to become a data wizard and give your company a competitive edge.
- 15+ Hours of e-learning content
- Topics on Google Analytics, Data Analytics,
- Acquisition, KPIs and Social Analytics
- Hands-on practice of google Analytics
- 15 mini Projects and end of the course practice project
- Examples and case studies with Downloadable course ebook
Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and optimization of an organization’s digital ecosystem and supporting business processes.
Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains.
The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
23. Advanced Search Engine Optimization (SEO) Certification Training
The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one.
You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.
- 180 days course access
- 30+ hours self-paced video
- Access to 15+ hours of live instructor-led online classes
- 20+ real-life industry-based projects
- Get hands-on with popular tools such as Google Keywords Trends, Google Search Console and Google Analytics
- Gain detailed insights on Advanced Web Analytics
24. Advanced Social Media Certification Training
The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns.
Fast-track your marketing career with this complete, structured advanced social media course.
- 180 days of course access
- 25+ hours of live instructor-led online classes
- 40+ hours of high-quality e-learning
- Over 25+ real-life Industry-based projects
- Prepares you for Facebook and YouTube exams
- Get insights on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest
25. Advanced Content Marketing Certification Training
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact.
- 15 hours of high-quality e-learning content – 18 lessons
- 4 progress quizzes after each lesson
- 5 practice projects for a holistic experience
- Case studies on both B2B and B2C examples
- Assessment tests on completion of the course
- Comprehensive, up-to-date content