Published on January 17th, 2025
Keeping your content fresh and relevant is essential in today’s fast-paced digital landscape.
Pinterest, a platform renowned for its trendsetting insights, has just launched the second annual “Pinterest Palette” report, spotlighting the top color trends for 2025.
This comprehensive report is a goldmine for marketers, designers, and brands looking to align their creative strategies with emerging audience preferences.
What Is the Pinterest Palette?
The Pinterest Palette offers marketers inspiration drawn from over half a billion monthly Pinners’ searches, saves, and shopping habits.
The platform’s creative and insights teams collaborated to map Pinterest Predicts trends and color clusters against first-party Pin color data.
By analyzing user engagement, such as saves, Pinterest identified the colors driving audience interest over time.
Why Does It Matter?
Colors have a profound impact on brand identity, consumer behavior, and marketing success. The Pinterest Palette provides actionable insights for:
- Mood boards: Crafting visuals that resonate with current trends.
- Product launches: Introducing new items with trending hues.
- Creative campaigns: Designing ads and branding materials aligned with audience preferences.
Success Story: Primal Kitchen
Primal Kitchen leveraged the 2024 Pinterest Palette for its Colorful Kitchen Tour, blending brand colors with Pinterest’s Predicts-inspired hues.
This innovative approach led to engaging “Kitschens” pop-ups in three major cities, showcasing the power of aligning marketing efforts with trending colors.
Read More: Turn Pinterest Boards into Videos for Instagram
Meet the Top 5 Colors Shaping 2025
1. Cherry Red
Bold and captivating, Cherry Red draws inspiration from the “Cherry Coded” trend. Whether it’s fashion, home decor, or nail art, this vibrant hue adds a striking statement to any design.
Applications:
- Statement pieces in wardrobes
- Eye-catching home accents
- Bold graphic elements in marketing campaigns
2. Butter Yellow
A soft pastel hue, Butter Yellow embodies playfulness and whimsy. Derived from trends like “Dolled Up” and “Surreal Soirees,” it’s perfect for creating warmth and charm.
Applications:
- Springtime decorations
- Playful packaging designs
- Lighthearted digital assets
3. Aura Indigo
Moody and mysterious, Aura Indigo is a modern twist on lilac. Rooted in trends such as “Sea Witchery” and “Aura Beauty,” this color is ideal for cosmic-inspired aesthetics.
Applications:
- Ethereal fashion collections
- Otherworldly branding elements
- Striking interior accents
4. Dill Green
Fresh and tangy, Dill Green brings a unique edge to designs. Influenced by “Pickle Fix” and “Terra Futura,” it’s perfect for kitchens, wardrobes, and even cocktails.
Applications:
- Vibrant kitchenware
- Trendy apparel
- Unique product designs
5. Alpine Oat
The ultimate neutral, Alpine Oat is cozy yet chic. Inspired by “Peak Travel” and “Moto Boho,” it’s perfect for creating textured and layered aesthetics.
Applications:
- Seasonal campaigns during winter
- Neutral fashion staples
- Versatile home decor
Read More: How To Get Started With Pinterest Marketing
How Pinterest Identified These Colors
The Pinterest Palette is based on proprietary methodologies and years of trend analysis. Here’s how they pinpointed 2025’s defining hues:
- Trend Analysis: The team examined the Pinterest Predicts report, focusing on search terms related to color trends.
- Data Mapping: Creative and insights teams mapped these trends against first-party Pin color data.
- Engagement Metrics: Actions like saves helped identify which colors consistently drive user interest.
How to Use the Pinterest Palette for Your Brand
Plan Eye-Catching Campaigns
Incorporate these trending colors into your campaigns to create visually striking assets. For example:
- Use Cherry Red for holiday promotions.
- Highlight Butter Yellow for spring launches.
- Add Alpine Oat to winter collections.
Make Monochromatic Statements
Design ads or product displays focusing on a single color. Carousel ads can showcase a product line in different trending shades, enhancing visual appeal.
Engage Gen Z
Gen Z audiences crave fresh aesthetics. Use these hues to craft content that helps them define their personal styles or explore new color stories.
Seasonal Relevance
Align your campaigns with seasonal trends. For instance, Butter Yellow fits perfectly with spring decor, while Alpine Oat is ideal for winter fashion.
Read More: How To Get Started With Pinterest Marketing
Wrapping Up
The 2025 Pinterest Palette is a valuable resource for anyone aiming to stay ahead of design and marketing trends. By incorporating these colors into your creative strategies, you can:
- Enhance audience engagement
- Strengthen brand identity
- Drive campaign success
Ready to take your branding to the next level? Download the full Pinterest Palette report and start exploring the colors that will shape 2025.
Download the report here: Pinterest Palette 2025